Successful Selling Strategy: 2 Important Points
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Selling is a talent to be cultivated. It requires a lot of understanding to find
what the customer is looking for and then fulfilling his needs. The first
attribute of a successful selling strategy is a website that provides
information about the products and the service they are providing. The advantage
of that is we can sell those products and services online.
It is very important to get the complete attention of reader. The content of the
message should be make reader think. This can be achieved by using power words,
along with color and visuals. Once the attention is grabbed, it should be
retained till the end of the message. The customer should be prompted to take
some action and their involvement should be sought. They can be made to sign up
for newsletters or can be made to take the survey by visiting the company’s
website.
The consumer should be convinced to buy the product. All the features of the
company should be specified, with the more relevant ones on the top. They should
be explained logically through these points how the products will fulfill their
needs or solve their problems. It does only by convincing the customer about
this will motivate them to buy the product. They should be made to understand
what wonders the product can do to him.
Strong emotional words should be included in the sentence. The customer should
either fear the loss of the product if he doesn’t buy it in time or he should be
given the greed of the advantages the product can provide. These reasons will
create an emotional impulse and will make them think that they have no other
option to buy it. They will have a logical reason to make the purchase. The
emotions of the buyer should be manipulated with words.
Something like ‘limited edition’ or ‘limited period offer’ will create a sense
of urgency. The customer thinks that he should get this product somehow. It’s
nice to have sales often, especially to clear out old inventory in the name of
some offer. The products which have an obvious damage should be sold out at a
special price. But the damage should be mentioned to the customer. If it’s not
mentioned, the first time the customer will be tricked into buying something,
but he will loose trust and won’t come back again.
Always hold seasonal sales and offers. Since all the competitors will be giving
out different offers to attract customers, it’s a good point to have one, too.
But it should be remembered to not to imitate anyone. Only a unique offer will
make the customers not go to the competitors’. Once in a while offer free
shipping offer also works. A condition like if a customer spends particular
amount of money, all items will be shipped for free. This is another attractive
deal which will surely tempt the customer. Thanks to search engines and online
stores anything can be purchased from the comfort of the home. Give away free
sample to the customers or keep a pre-sale price for introductory products. The
customers won’t think twice to spend a little money to try something new.
The ending of the sales message is where most people mess it up. The whole
efforts will be wasted if the customer gets a second thought. He should be
convinced, by nice words, to buy the product till the very end. The content
should be arranged with care. The key is to tell the customer what to do exactly
after he finishes reading the matter, like ‘Grab the golden opportunity now’ or
‘pick up the phone and dial the number right now’, etc.
Do not include links or short advertisement of other products or services. This
will shift the focus of the reader and he might have a second thought. A list of
the existing customers should be maintained and from time to time special offers
should be mailed to them. So basically the whole idea is to influence the mind
of the customer until he buys a product.
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Do you know One of the Best SECRETS to build a successful business?
Write down this secret asap: "Create Connections with People ". ....apply the secret to your business :-)
** the first joint venture with my friend Paul made $87,500+ in less than 1
year, without paying a dime in advertising.
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used a free website template ( domain is EOLTT.COM ) ---- The simple
website still deliver clicks every day on autopilot without a single investment.
** the second connection with Giacomo Bruno made $110,000+ in 1 year, without
paying a dime in advertising.
We built a terrific product in 2 months -- in return I got amazing
VISIBILITY in Italy starting from zero ( zero advertising! ).
My brand and my business group " Gruppo Freeperclick" are real results of
the amazing connection with Giacomo.
** Build giant mailing lists of subscribers that follow you ( in
some lists I have 21,000+ subscribers ).
Mailing lists are a very important factor to create excellent connections
with your customers - it means THE LIFE of your business.
Remember: your success depends by connections with people.
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