PR - Press Release: 2023-11-12

Thursday, November 16, 2023

Outsourcing: Is It The Answer For Your New Software?

Outsourcing: Is It The Answer For Your New Software?
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Determining whether or not outsourcing is the answer to your software problems is not necessarily a difficult question but it is a question which involves careful consideration.

There are a series of questions which should be asked to help determine whether or not outsourcing is a wise decision in a particular case. Examples of some of the questions which should be asked are:

* Are there in-house employees capable or resolving the software problem?
* Do current workloads allow in-house employees to work on this problem?
* How expensive will it be to outsource the task?
* What are the benefits of outsourcing the problem?

Some software problems require highly specialized training to resolve the issues. It is often the case that a company’s in-house employees do not have the capabilities of resolving these software issues.

When this occurs outsourcing the problem to a specialist is the obvious choice. However, in situations where the in-house employees are qualified to resolve the problem, the issue of whether or not to outsource becomes more complicated.

Those tasked with making the decision often weight the options by considering the cost of outsourcing versus the speed at which the problem would be resolved in both cases.

If there is an expert readily available to tackle the problem it will likely be resolved relatively quickly. However, if in-house employees are currently overburdened, they may not be able to make this problem a priority.

The Workload of In-house Employees

The workload of in-house employees often comes into question when considering whether or not to outsource a specific software related task or tasks. In the previous section we discussed the importance of outsourcing when the in-house employees are not qualified for certain tasks.

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Often in-house employees are fully capable of completing a task but they are unable to do so because of their current workload. In a situation when all of the in-house employees are unavailable to take on additional tasks, outsourcing again becomes a viable option.

Will Outsourcing Save Money

One of the main factors company’s consider when they contemplate outsourcing is whether or not they will save money by outsourcing. Hiring an expert on a contract basis can certainly be expensive but it is often a worthwhile investment especially for highly specialized work.

The cost of outsourcing is usually higher in terms of the hourly rate of the employee but overall the costs may be reduced.

When considering work performed by in-house employees it is important to realize the cost of the work includes the employee’s hourly rate, the cost of benefits such as social security, Medicare and workers’ compensation and resources such as office space, hardware, office supplies and other incidentals.

Another factor to consider when calculating the costs of outsourcing a software problem is how quickly the problem can be resolved by outsourcing as opposed to handling the problem in-house. This will depend on the capabilities and availability of the in-house staff. If there is not a capable staff member available it may take significantly longer to handle the problem in-house.

The Benefits of Outsourcing

Finally, the benefits of outsourcing should be considered in deciding whether or not to outsource particular tasks. We have already touched upon some of the benefits of outsourcing but for the sake of completeness we will include a list of some of the most significant benefits below:

* Decreased labor costs
* Access to industry experts
* Flexibility in scheduling
* Increased manpower

With so many benefits it is clear that outsourcing can be a viable solution to many software problems. The bottom line in determining whether or not to outsource a particular software problem often involves comparing the benefits of outsourcing to the costs of outsourcing.

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Monday, November 13, 2023

When Do You Need to End Your Email Campaign?

When Do You Need to End Your Email Campaign?
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Deciding when to end an email marketing campaign is one subject which many business owners may struggle with on a regular basis.

This decision can be difficult both in situations in which the email marketing campaign is enjoying a great deal of success and in situations in which the email marketing campaign is failing.

In general business owners will have to evaluate a number of different criteria to make this decision and there is no one specific formula which will work for all business owners.

First we will examine the case of a successful email marketing campaign which is approaching a logical conclusion. In some cases it may be logical for a business owner to conclude his email marketing efforts.

The most obvious example is an email marketing campaign which is focused on achieving a specific goal and not selling products or services.

For example an email marketing campaign which is political in nature may start off slowly, peak during a time when voters are most interested in obtaining information about the issues and then begin to wane as the voting process begins and the majority of voters have already made their decision.

Similarly an email marketing campaign which is focused on collecting donations for a specific charity will logically end as the goal is reached. These email marketing campaigns may be highly successful but there is simply no reason to continue them beyond when the goals is reached.

Next we will consider the case of an email marketing campaign which is not achieving its goal. Deciding when to end an email marketing campaign of this nature can be difficult because it will involve a number of different factors.

For example if the business owner is investing a great deal of time and money into email marketing and not generating results despite an honest effort it may be time to end this marketing campaign.

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If the business owner has not invested a great deal in the email marketing campaign and has a few remaining ideas for turning the campaign into a success, it might be worthwhile to continue the email campaign for a little longer to see if the desired goals can be met.

Finally, it is important to note that email marketing campaigns do not always have to come to an end. Consider a niche topic such as search engine optimization (SEO).

A business owner who has been producing and distributing monthly e-newsletters on this subject and receiving a positive response to these email marketing tools, there is not reason for him to discontinue the email marketing as long as he is still capable of producing the e-newsletters.

Similarly to the way many magazines have been in publication for years and years it is possible for an e-newsletter to remain active for as long s there is a need and an interest in the information being provided.

In our example of a business owner publishing an SEO newsletter, the need for this product remains because SEO is continually evolving and recipients of the e-newsletter may anticipate receiving the e-newsletter each month to get more information on current trends in the industry.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage.

The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch.