Adsense Advertising: Which Mechanism Inside?
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Do you use AdSense? Yes? Tons of people love it, it's very popular today. And of
course, seeing the results it can have on a business (and a publisher) people
encourage this form of publicity.
For the browsing audience this is probably the most straightforward model
available, because they can be directed to a lot of new sites they wouldn't have
otherwise found. Needless to say, if you have an AdSense banner on your site,
and a large number of visitors you'll know it offers a great financial benefit.
But why does it work for the people clicking the links, as opposed to a standard
approach?
It is aided by today's society. With bloggers and information based articles on
the internet, people may be encouraged to complete purchases, which adsense can
provide links to relevant suppliers whilst also benefiting the publisher.
And the good thing about this is that it works for site visitors as well. In
fact Google realized that by pleasing the people who are looking for something,
and directing them to what they need faster, everybody wins.
It is because of this that a lot of websites promote through AdSense in both
content and search. They do it because they ultimately learned that it works for
everyone.
If we look in the past, we can realize that this kind of publicity has a great
impact over the people, especially in the last few years. When we enter on a web
site and we see a graphical banner, our first idea is to cancel it out of our
mind, because it's of no concern to us.
That's why traditional banner advertising is wrong. It's precisely because
people are becoming savvy that they don’t look at a flashy banner because they
think they'll be losing their time with it.
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We've gotten accustomed to banners that don't interest us. And
we're accustomed to them having nice graphics. So we naturally associate the two
things and think that a banner with nice graphics has nothing to tell us.
But we might look at a text-ad because we've grown accustomed to them being
targeted at what we're looking for. Basically these advertisements have marketed
themselves into being looked at by any visitor.
This is a typical "no fluff, just stuff" situation. And in the end it means the
visitors will see what they're interested in, not some random cool graphics you
throw at them.
As stated above, site visitors adopt this advertising mechanism, because it is
efficient in leading them to pages of interest and can offer ton of things they
really want to see. Someone coming across an article on adsense was probably
looking for shoes or doing research on shoes when they came across the article.
And most importantly for everyone, including visitors, this scheme can only
improve as the process gets further refined to make ads more relevant to what
you're looking for, not just a couple of keywords on a site.
Nowadays, it is because of AdSense that Internet surfers are looking after more
interesting related things from banners, and the companies behind the site (Google
and the advertiser) need to have better ideas to display, as expectations have
increased a great deal.
So could "Do no evil" actually work in today's cut throat competitive
marketplace? Well, as you can see it can and it does. And you, as a visitor are
the one who gets to enjoy this the most. Advertising becomes less of a burden
and more of a benefit, and is still a benefit you can choose to ignore.
Less obtrusive banners; banners that you're actually likely to be interested in
and click means you'll be less annoyed by surfing the web and feel like you as a
visitor being offered a relevant service.
Although some may feel reluctant to read articles that are there purely to
compel consumers, undoubtedly without this consideration they are useful.
Ultimately the adverts mean that you don’t have to go back to your homepage
every time you are compelled to complete a purchase.
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