What Your Customers Want: Content Or Selling?

What Your Customers Want: Content Or Selling?
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The object, of course, of any niche marketing business adventure is to make a profit. When people subscribe to your online newsletter or ezine, their object is to get the information that you are able to provide to them.

When people subscribe to your online newsletter or ezine, your object is to make money by supplying that information. This is a simple concept that is easier said than done. Making a website profitable…any website….isn’t easy or quick. Try to remember that anything worth doing is worth doing well even if it takes more time than you thought it would.

If you have chosen a topic that addresses the needs or wants of a specific segment of the population and if you have set up your opt-in software correctly, you have a list of potential customers.

If they have subscribed to your newsletter, then they obviously believe that your have information about a subject that is near and dear to their hearts. They must consider you to be an expert maybe a guru. If you have worked hard at building your customer’s belief in your own credibility, then you should be able to make a nice profit from your newsletter.

You can advertise products and services related to your topic on your website. This can be done with logos and banners that contain links to the products and services. When visitors to your site click on an advertisement, you get credit for a lead and if they buy the product or service you get a commission on the sale.

You can use your newsletter to recommend products and services to the members of your list. Some companies will happily pay you for simply recommending their product or service to your list and give you a commission on any sales that your recommendation generates for them.

Niche marketing is not about trying to sell your product or service to the world at large. As a small businessperson, you couldn’t afford that kind of multi-million dollar advertising budget. It isn’t possible. You can, however, with only a computer, an Internet connection and a good idea sell to a smaller audience using niche marketing.

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What Niche Marketing is Not

Niche marketing is not about trying to sell your product or service to the world at large. As a small businessperson, you couldn’t afford that kind of multi-million dollar advertising budget.

It isn’t possible. You can, however, with only a computer, an Internet connection and a good idea sell to a smaller audience using niche marketing.

Niche marketing is not about trying to compete. Competition is taken out of the equation when you do niche marketing. You aren’t out there in the world lined up beside or behind a million other people who are selling the same thing you are selling.

You are selling to a specific audience that you have created for yourself with your opt-in email list.

Niche marketing is not about selling to different people every day of the week. Once you have your list built, you can sell to the same people time and time again. By taking as much time as you need and putting forth enough effort to get to know the people who make up your list of buyers you can continue to sell to them.

Niche marketing is not about focusing on the big picture. It is about focusing on the small picture and the smaller the better. Narrowing your niche down to a very specific part of a larger market assures you of gaining a fair market share of that small part. The world is a big place and there are billions of people. You only need an infinitesimal portion of the population to have a huge list of potential buyers of your products or services.

Niche marketing is not about seeing only the impossibilities. Niche marketing is only about looking closely at the possibilities. Small possibilities converted to sales can equal big profits.

Comparing niche marketing and an Internet marketing niche is equivalent to comparing apples with oranges. Apples and oranges are both fruit. Niche marketing and an Internet Marketing niche are both forms of Internet marketing but as different as apples are from oranges.

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