UbiEst announces the mobile location based service for family peace of mind

UbiSafe will be available for on-line purchase on italian market from 18 september

SAN DIEGO, Calif., Sept. 8 -- UbiEst SpA, leading Italian developer of location-based mobile services, today announced at the DEMOfall 08 conference a mobile application for personal security, contact locating and emergency needs. UbiSafe can be used for monitoring elder or invalid persons in need of attendance, for personal safety (at night, in walking risk zones, etc.) or for our children's security.

Unlike other already-marketed "child locators" working from a Web-based interface, UbiSafe is an all-mobile application bringing portability and everytime/everywhere access to contact locating directly from mobile phones. Furthermore UbiSafe is a mobile-to-mobile application that doesn't require dedicated GPS trackers, as localization can leverage on any GPS equipped handset.

UbiSafe comes as a mobile Java (and Java RIM) client enabling: verification and tracking of family memb ers' positions on the map; the ability to send/receive emergency messages; the set up of personalized "safe" zones (geo-fencing); and the creation of personalized notification rules (ie. when child leaves location).

Two main features bring UbiSafe in the forefront of technological innovation in LBS for personal security: parents can create a "virtual leash" for preventing children from moving out of sight and activating a chasing mode to track simultaneously the child's movements related to the parent's while trying to reach him. A graphic toolbar helps approach the target with basic colors: red for target moving apart, yellow for constant distance and green for approaching target.

The second feature is aimed to help adolescents enjoy greater freedom of movement ensuring tranquility of the parents: thanks to a GPS receiver, parents can be warned if a newly-licensed son/daughter exceeds an agreed-upon speed-limit by car or if a sudden breaking occurs.

"UbiSafe leverages the demand for contemporary solutions for safety and care in the family. It's a brilliant example of cutting-edge advanced technology applied to universal and down-to-earth needs," says Chris Shipley, executive producer of the DEMO Conferences.

UbiSafe is planned to be marketed worldwide by TelCo Operators on a subscription model. In addition, it is appealing for device manufacturers (and retailers) and OEMs with post-sale code activation, promoting uptake of new advanced smartphone models.

UbiEst will also activate a direct selling channel from a dedicated ecommerce platform at www.ubisafe.com.

SOURCE: UbiEst SpA

PRESS CONTACT: Brina Francavilla at UbiEst SpA +39 0422 210 194,
brina.francavilla@ubiest.com

Web site: www.ubiest.com

ABOUT DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com

ABOUT UBIEST
Founded in 2000 and based in Treviso (Italy), UbiEst SpA provides location based solution on Internet and Mobile connections for Business and Consumer markets.
Despite being an early stage comapny counting 40 employees, UbiEst holds a strong leadership in italian B2B market of Location Based Services and is among NAVTEQ main EMEA partners.
The company has developed its own mapping technology in order to provide state of the art and highly performing Internet and mobile solutions, available for in-house or SaaS (Software as a Service) and provides provides the location technology, the expertise and the infrastructure to develop new value added location based services for business and consumer markets.
Currently the company provides a suite of mobile location based products for fleet management, personal security, off board navigation and workforce management. Significant customers: Fiat, Trenitalia, Vodafone Italy, Ferrari, Enel, Telecom Italia, etc.

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