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Tuesday, September 09, 2008

UbiEst announces the mobile location based service for family peace of mind

UbiSafe will be available for on-line purchase on italian market from 18 september

SAN DIEGO, Calif., Sept. 8 -- UbiEst SpA, leading Italian developer of location-based mobile services, today announced at the DEMOfall 08 conference a mobile application for personal security, contact locating and emergency needs. UbiSafe can be used for monitoring elder or invalid persons in need of attendance, for personal safety (at night, in walking risk zones, etc.) or for our children's security.

Unlike other already-marketed "child locators" working from a Web-based interface, UbiSafe is an all-mobile application bringing portability and everytime/everywhere access to contact locating directly from mobile phones. Furthermore UbiSafe is a mobile-to-mobile application that doesn't require dedicated GPS trackers, as localization can leverage on any GPS equipped handset.

UbiSafe comes as a mobile Java (and Java RIM) client enabling: verification and tracking of family memb ers' positions on the map; the ability to send/receive emergency messages; the set up of personalized "safe" zones (geo-fencing); and the creation of personalized notification rules (ie. when child leaves location).

Two main features bring UbiSafe in the forefront of technological innovation in LBS for personal security: parents can create a "virtual leash" for preventing children from moving out of sight and activating a chasing mode to track simultaneously the child's movements related to the parent's while trying to reach him. A graphic toolbar helps approach the target with basic colors: red for target moving apart, yellow for constant distance and green for approaching target.

The second feature is aimed to help adolescents enjoy greater freedom of movement ensuring tranquility of the parents: thanks to a GPS receiver, parents can be warned if a newly-licensed son/daughter exceeds an agreed-upon speed-limit by car or if a sudden breaking occurs.

"UbiSafe leverages the demand for contemporary solutions for safety and care in the family. It's a brilliant example of cutting-edge advanced technology applied to universal and down-to-earth needs," says Chris Shipley, executive producer of the DEMO Conferences.

UbiSafe is planned to be marketed worldwide by TelCo Operators on a subscription model. In addition, it is appealing for device manufacturers (and retailers) and OEMs with post-sale code activation, promoting uptake of new advanced smartphone models.

UbiEst will also activate a direct selling channel from a dedicated ecommerce platform at www.ubisafe.com.

SOURCE: UbiEst SpA

PRESS CONTACT: Brina Francavilla at UbiEst SpA +39 0422 210 194,
brina.francavilla@ubiest.com

Web site: www.ubiest.com

ABOUT DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com

ABOUT UBIEST
Founded in 2000 and based in Treviso (Italy), UbiEst SpA provides location based solution on Internet and Mobile connections for Business and Consumer markets.
Despite being an early stage comapny counting 40 employees, UbiEst holds a strong leadership in italian B2B market of Location Based Services and is among NAVTEQ main EMEA partners.
The company has developed its own mapping technology in order to provide state of the art and highly performing Internet and mobile solutions, available for in-house or SaaS (Software as a Service) and provides provides the location technology, the expertise and the infrastructure to develop new value added location based services for business and consumer markets.
Currently the company provides a suite of mobile location based products for fleet management, personal security, off board navigation and workforce management. Significant customers: Fiat, Trenitalia, Vodafone Italy, Ferrari, Enel, Telecom Italia, etc.

Monday, September 08, 2008

Travelling to Italy it's not just a dream

When you dream about Italy from the other side of the world and all you know about it is what you remember from your grandfather’s stories or what you have seen in a movie from the 50ies, you can either be in your 40ies or a senior college student, that all you want to do is just traveling around living the country and its magic on yourself.

There are many ways to travel around the world, but for sure there is one better way to travel in each part of the world. If you are planning your trip to Italy and you want to live it on your skin, there is no better way of doing than having enough time to walk around to enjoy the different landscapes and to get to know the people who make this country so fun and famous. This is one of the plus: you don’t need a car and either that your hotel is downtown or in the country, you are able to visit a whole city and all the points of interest around it and enjoy the walk. Actually in Italy there is the great chance to book cheap hotels downtown, that give you the chance to live also the nightlife.

As we all know, there is not only the historical side of this old country, beyond the chapels and the museums, Italy and Italians are also famous for enjoying life in all its sides. From food to music, Italians love what they do, they love having fun and they want the people around them to have as much fun, this is why it is necessary avoid being shy and just have fun in one of the most beautiful countries in Europe!

Enjoy the best food in the world, the most amazing places and the best people, you will think you are living in a Fellini movie, walk in the endless country among Umbria and Tuscany, taste the best wine and buy fresh food from the farmers…

You may go to Italy for many different reason, but there is no way that you leave without having it in your heart. In great historical cities as Naples, in the most wild country, like Tuscany, or in the cosmopolitan Milan you’ll find the best hospitality and the comfortable atmosphere that make you feel at home without taking away its classical and so suggestive sensation of living in a dream.