Call it As The Easy Marketing On The Internet?
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Take a moment to think about how you would really answer this question. If given
enough thought just about any business owner who utilizes the Internet for any
purpose will likely find that whether or not they intentionally organized an
Internet marketing campaign, they may already be marketing their products and
services on the Internet.
Do you have a website for your business? Business owners who answer yes to this
question are already marketing their products or services online just by virtue
of the fact that they have a website online.
Having a live website means there is the potential for curious Internet users to
access your website. You may not be actively promoting your website but you may
still find that your website generates interest in your products despite the
lack of promotional endeavors; this is a form of passive marketing.
Do you participate in message boards and include a link to your website in your
signature? Again business owners who answer yes to this question are already
marketing their website online.
Savvy business owners realize the importance of participation in industry
related message boards to create an interest in their products and services,
establish themselves as knowledgeable about the industry and offer a link to
their own website even if it is in the signature line of their posts.
However, even business owners who do not realize this may already be
inadvertently enjoying the benefits of Internet marketing which result from
message board participation just by doing something they enjoy and may be doing
as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of
your website? Business owners who answer yes to this question are also already
marketing on the Internet by optimizing their website for these keywords.
These search engine optimization (SEO) affects the websites whether or not they
were even aware of the concept of keyword density and how it can help to SEO a
website. Business owners will likely use certain words often depending on the
type of products and services they offer just because it is natural and logical
to do so.
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The concept of SEO is much more involved and complex than simply using keywords
frequently but business owners can gain some benefit just by naturally applying
relevant keywords to their website.
Do you solicit feedback from your customers online? This is yet another example
of how business owners may be accidentally marketing their business on the
Internet.
Most business owners realize the importance of soliciting feedback from
customers for business purposes and business owners who offer products online
might solicit feedback in the form of online surveys.
Although the business owners may be doing this simply for a business purpose the
fact that it is done online makes it fall into the category of Internet
marketing.
We have already discussed several ways in which business owners may already be
marketing online but what about business owners who want to have an increased
online presence?
Business owners who may already be marketing online accidentally may wish to
launch a full scale Internet marketing campaign. The best way to do this is to
hire a consultant with experience in Internet marketing to assist you in
creating a campaign which is effective for your target audience.
Do you use newsletters to inform about your business? .... A better way to
establish a distribution list for your e-newsletter is to set up a forum for
interested potential customers to register to receive additional information
from you.
This could include registering with your website online and requesting to be
added to your email distribution list or providing an email address and
requesting additional information in some other manner.
Sending your e-newsletter to recipients who have specifically requested more
information is a good idea because these Internet users are already interested
in your products and are likely to appreciate the e-newsletter instead of
viewing it as spam.
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