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Friday, July 29, 2011

Holiday with kids in Tuscany in Chianti countryside

The Tuscan countryside between Arezzo and Siena is at the very beginning of the Chianti Classico region. It has always been considered a very beautiful place where you can spend a peaceful weekend, a quiet holiday with your family whose members has the opportunity of relaxing and having fun thanks to lots of sport facilities.

It is a very good idea to plan a holiday with your kids in a wonderful countryside which includes Cavriglia, Radda in Chianti and Gaiole in Chianti. You can satisfy all the needs of your family and those of your kids. In the meanwhile, it will provide everyone with an alternative way of having a holiday far away from overcrowded touristic resorts.

In the Tuscan countryside kids can run at their ease far from any danger. They are going to understand differences between plants and animals and breath healthly while inventing new funny stories thanks to their fertile imagination. Adults can go trekking, riding on bikes, mountain bikes or mopeds. They can also taste renowned local wine and delicious Tuscan specialities at wineries, restaurants and inns (enograstonomic tourism).

If a family wanted to rent an apartment for their holiday in Tuscany near Siena, it would have plenty of choices. It can choose lots of fully equipped accommodation suitable to kids. ERBOLI RESIDENCE with self-catering apartments and a swimming pool is one of the best example. It is placed in the town hall of Cavriglia and it has been welcoming warmly families with kids for years. It has also been a perfect place for those ones who want to relax in the peaceful green tuscan hills.

A stay at ERBOLI RESIDENCE includes an accommodation in cosy typical apartments with Tuscan furniture, baths with showers and fully equipped kitchens. ERBOLI is an ideal place to get to Siena, Arezzo and Florence which are within easy reach.
A holiday in the pleasant Tuscan hills is really worth trying. It gives dad, mum and all the kids sensations and emotions, a total immersion in a breathtaking scenery.

Wednesday, July 27, 2011

Getting started in Advertising: do not miss this

Most of the professionals in the advertising industry agree to the fact that obtaining a degree isn’t a must to get started in the industry, but on the contrary all the classifieds ask for a bachelor’s degree at least. Another advantage of taking a degree is that if internship is taken during the course, it will provide the adequate experience that ad agencies and companies usually ask for. The internship director of the university can help in this regard. He may have links that could make it possible to get a break in radio, television or even in an ad agency, the choice totally depends on interest.

In case the internship director is of no help, become a part of a network and get to know people around you. This will surely land you somewhere. It wont hurt to search for an internship on your own. Check out the local newspapers for classifieds; call up local radio and television stations and even ad agencies inquiring about any vacancies. Usually there are lots of ads in the Sunday edition of newspaper, drop in a resume at their office. Best idea is to get in contact with the production manager or the news director of the company. Send them a mail; give a good reference, which can be of big help.

Usually there are lots of chances for internships in the production department. If there is any success in finding an internship, bring it to the notice of the internship director; most probably her reference can be of some advantage. If these attempts don’t work, volunteer to work for free at any local fair, functions and events. Display your creativity to the fullest. This can catch the attention of someone important sometime who can give you that jump-start.

For people who don’t opt for regular college, they can always find lots of material related to advertising on the Internet. Other than studying the theory work, try to observe the work of famous personalities in the industry. Get some ideas, mix it with some creativity and create some original work and approach the local radio station or television channel. Since there are number of shows running there will be some kind of a vacancy.

Get a chance at cross-training too. If initially a job was provided with other shows at the station, try to switch to advertising after winning impression. After getting a break into advertising, it will automatically increase the exposure to the advertising industry and even to other ad agencies. This will be a good point on the resume, as most of the employers get impressed with television experience. And when working on your first job, there will be a great chance of learning the basics, so don’t hesitate to explore the ground. But since it is easier to get a job here and there is lots of competition for that post, the returns aren’t that good and there is no job security.

After getting good experience whether it is internship or local radio or television station, resume is the next important step. Fill it up with creativity as that is the main essence of this field. Don’t forget to include past experience, even if it is small or not related exactly to the job description, recommendation, if any. The more the information added, the more strong the resume and the easier it is to maneuver to the top.

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Tuesday, July 26, 2011

Hotel and Restaurant Orsogrigio for your skiing holiday in Trentino

Charming fresh snow and rock faces around Villa Orso Grigio, a stone’s throw away from the ski trails, one of the most charming hotel of Dolomites, a structure that makes the difference among the other hotels in Trentino.

In Non Valley there are three most important ski areas: Monte Roen and Passo Mendola, Monte Nock and the Altopiano della Predaia (Predaia Upland) with its trails of every difficulty level suitable for the whole family. To whom is searching for an hotel for a ski holidays on the Dolomites, the hotel Villa Orso Grigio in Ronzone is an elegant location with only 10 rooms, luxury included, to take care of yourself and enjoy the life pleasures.

The location surrounded by 5000 sq m of park borders with a green and thick wood and can offer you a pleasant and relaxing stay, every room is equipped with its private and independent garden inside the park around the villa, Hammam Steam bath, lymphatic, relaxing massages and aromatherapy. A location characterized by peace and quietness, where the design and the colors are in perfect harmony with the surrounding environment, the white color of the villa is mixed with the soft snow that falls profusely during the winter time, the blue of the roofs are part of the bright sky of the summer.

Villa Orso Grigio is the best hotel where you can spend a ski holidays in Trentino, because it is close to ski tows you can reach easily the trails and after a whole day on the snow you’ll be welcomed by a great restaurant with its typical dishes cooked by an exceptional chef, together with the best national and international wines.

Villa Orso Grigio with its elegant, polished and unique style is the ideal location where you can find the well-being in one of the most attractive environments of Italy.

Advertising using Power Words

Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Take for instance the line ‘Money back guarantee’, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.

You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.

The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos’. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.

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