Do You Use Frugal Marketing for Entrepreneurs?
http://EarnWhateverYouWant.com
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When you’re an entrepreneur in today’s marketplace you have to be inventive and
creative to buck the “big boys” on the block. I suggest that every entrepreneur
read about the life of P.T. Barnum to get a better understanding of a truly
great entrepreneur. It isn’t always the almighty dollar that gets the best
advertising for our business; it’s the best IDEA that makes you stand out in the
crowd.
How many e-mail messages do you send everyday? You’re probable missing out on a
simple, inexpensive marketing tool. Seize the opportunity to promote your
business to a highly targeted market without spending a dime by utilizing your
e-mail signature line.
If your email signature line only contains your name and contact information,
you’re missing out on advertising to e-mail recipients that have opted for
communications from you.
These people are key members of your unofficial marketing network. They are your
prospects, clients, press contacts and colleagues and your signature line is the
perfect, unobtrusive space for a unique promotional pitch.
Try these tactics to turn your “sign-offs” into sales:
** Highlight what your company offers.
** Offer an incentive for recipients taken a specified action.
** Use the associated web address for the incentive, if it’s also on your site.
** Give better visual positioning to the promotion rather than contact info.
** Play with eye-catching fonts and colors.
** Use less than 64 characters/line so that words don’t wrap to a new line.
** Write a “signature” for different categories of recipients.
** Change your signature copy frequently.
** Never miss a chance to get your product or company noticed.
Another thing that many entrepreneurs don’t think about is the letters they send
out. They are merely accepted as solving a problem or answering a need, when you
can carry the e-mail idea over into every piece of mail you generate.
On the company letterhead simply add a line at the bottom of page 1. It could be
a “tag line” of sorts made up of a slogan that “brands” your services or
business. Try to come up with something unique so that every time it’s heard the
prospect thinks of you.
Examples of this would be, “Good to the last drop,” which of course is Maxwell
House Coffee. “Finger-lickin’ good,” which is KFC chicken, and so on. You get
the message of what I’m saying. Play around with this until you come up with a
pearl that is uniquely you.
If your business/service does not lend itself to this idea, then focus on
increasing your credibility by using a “membership” tag line. For instance a
funeral home would be less than tasteful using the line, “Our clients are dying
to visit us;” but they COULD use the line “Members of Undertakers Assoc. of
America” at the foot of their letterhead. This establishes immediate credibility
in the mind of the recipient, even if the letter they received was a direct mail
advertising letter.
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Do you know One of the Best SECRETS to build a successful business?
Write down this secret asap: "Create Connections with People ". ....apply the secret to your business :-)
** the first joint venture with my friend Paul made $87,500+ in less than 1
year, without paying a dime in advertising.
Over 40 MILLIONS clicks delivered to our customers. Zero cost per click and we
used a free website template ( domain is EOLTT.COM ) ---- The simple
website still deliver clicks every day on autopilot without a single investment.
** the second connection with Giacomo Bruno made $110,000+ in 1 year, without
paying a dime in advertising.
We built a terrific product in 2 months -- in return I got amazing
VISIBILITY in Italy starting from zero ( zero advertising! ).
My brand and my business group " Gruppo Freeperclick" are real results of
the amazing connection with Giacomo.
** Build giant mailing lists of subscribers that follow you ( in
some lists I have 21,000+ subscribers ).
Mailing lists are a very important factor to create excellent connections
with your customers - it means THE LIFE of your business.
Remember: your success depends by connections with people.
DO YOU NEED HELP?
Get HELP asap and make $2,700 per sale with our Partnership - http://traffic-software.com/freewebinar.html
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http://impari-guardando.com/businessblog
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