Why Not? 2 Easy Strategies For Affiliate Marketing
https://clicktrakr.biz/lCgIQjlUQ6
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Even if you are already using the Internet to market your business, you should
consider adding affiliate marketing to you Internet marketing campaign.
Affiliate marketing, when done right, can yield a great deal of positive results
for your business.
Furthermore, even when affiliate marketing is not done right, it will not likely
be financially detrimental to the business. This is because affiliate marketing
is essentially an advertising program in which you only pay the affiliates when
their marketing efforts yield financial results for your business.
Affiliate marketing essentially involves having website owners, known as
affiliates, post advertisements for your website on their own website. You can
lear more about affiliate marketig by checking out the Internet marketing blog
at www.jeremyburns.com for weekly updates.
Affiliate advertisements encourage visitors to click on the link and visit your
website. The advertisements are specially coded to allow you to determine how
many visitors enter your website through this advertisement.
Unlike other types of Internet advertising where the business owner pays for the
opportunity to place the advertisement on the website, an affiliate program does
not work this way. Instead the affiliate is paid when the advertisement yields a
desired result.
Affiliate advertisement can work on a pay per impression, pay per click, pay per
lead or pay per sale basis. Pay per impression means the affiliate earns a
profit each time the affiliate advertisement is served.
This means for each unique visitor who views the advertisement the affiliate is
given a predetermined amount of money. This amount will depend on a number of
factors and will be agreed upon by the business owner and the affiliate before
the advertisements begin appearing on the affiliate’s website.
Pay per click programs reward the affiliate each time a visit clicks through the
advertisement. Pay per lead programs reward the affiliate when a visitor not
only clicks on the advertisement but also performs a desired action such as
filling out a survey or registering with the website.
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Pay per sale programs reward the affiliate each time a visitor clicks through
the advertisement on the affiliate’s website and also makes a purchase during
this visit.
The compensation plans associated with affiliate programs are so desirable
because the business owner can have a number of affiliates and they only have to
pay these affiliates if the advertising on the affiliate’s website is effective.
Affiliate marketing does not always work. When seeking out affiliates it is
important to look for a number of different factors. An affiliate with a great
deal of experience, a website with high traffic and a proven track record for
producing positive results will likely be a good choice for an affiliate
marketing program.
These affiliates rely on their advertising knowledge to promote the businesses
and do not necessarily have to understand the business they are promoting.
Another excellent choice for affiliate marketing is to select another business
that is closely related to your own business but does not compete with your
business.
This is a good idea because they may share your target audience and their
website visitors will also likely be interested in visiting your website as well.
For example if you sell running shoes you may wish to run an affiliate marketing
campaign on a website that promotes road races such as marathons, half marathons,
10Ks and 5Ks.
This website does not directly compete with your business but they are likely to
attract an audience that would be interested in and have a need for your
products or services.
Deciding whether or not to implement an affiliate marketing campaign is easy. As
we previously mentioned there is very little risk in this type of campaign so it
is worthwhile in just about any situation. A more important decision to make is
how you plan to compensate your affiliates.
The compensation for pay per impression programs is typically pretty low because
your business is not necessarily generating a sale from each impression.
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