Research in Advertising: What do you Think?

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological. 

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company.

Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production. The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times. This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy.

All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result. 

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight.

The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

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PRESENTED BY Massimo D'Amico: http://www.EarnWhateverYouWant.com | http://www.TheBestTrafficofYourllife.com
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Do you use Billboard Advertising?

Outdoor advertising is a low budget and effective way of advertising a company’s product. Among the entire methods billboard advertising is the most sort after method, which has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion dollar was spent on billboard advertising alone, in the year 2006, as analyzed by Outdoor Advertising Association of America.

Billboard advertising is the best bet in outdoor advertising and isn’t that costly. And with the amount of exposure the product gets the money is worth it. In the past few years several factors have triggered billboard advertising and cost effectiveness being one of the prime reasons. One of the reasons being if an ad is placed in the local newspaper or a television channel the advertisement gets noticed for only thirty seconds and when the same advertisement is placed on billboard, it gets noticed through out the day, for months. Thousands of people view billboard everyday on their way to jobs or home, it doesn’t get lost in the pages like an advertisement placed in a newspaper or magazine. There is a frequent and continuous delivery of message. No other advertising method can grab the attention of people like billboard advertising. It creates brand awareness and strong name recognition.

One of the reasons behind the cost being low is technology. In the early years the billboards were hand-painted due to which the labor cost was high. Now, advertisers design and print their advertisements on a huge poster board or vinyl board by a computer-aided printer, which is very cost effective. Creativity can be achieved to the highest extent, with ease and less money. The brighter, colorful, creative the advertisement is, the more eye-catching it is. With the advancements in technology, it takes very less time to design billboards with unlimited possibilities.

Before placing a billboard advertisement in a particular area it’s better that a research is done about the interest of the people in and around that area. Like if the advertiser desires to post a billboard advertisement on a highway, he can choose the advertisement on a motel, cafeteria, or gas station. Depending on the locality specific potential customers should be targeted.

The cost is really reasonable. It varies from $1,000 to $3,000 per month. Ten advertisements will cost around $ 30,000. It might look like a big amount, but it costs almost same if placing a full-page ad in a newspaper for only a day. And if the effectiveness is considered for both the methods, newspaper advertisements are not even half as effective as billboard advertisements. When an advertisement is placed in a newspaper or in a magazine, the customer should reach out to see the advertisement, but when an advertisement is placed on a billboard, it is like reaching to the customers.   

Thus, Billboard advertising has high-impact on people and is a cost-effective method of advertisement. The above-mentioned advantages are few of the many advantages of billboard advertising. And that’s the reason why all types of companies and businesses are choosing to go with billboard advertising. From placing the billboard at a theater multiplex, highway, airport, and even pasting them on cars, any kind of product can be advertised to any kind of audience. And the effectiveness of it can never be underestimated.

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PRESENTED BY Massimo D'Amico: http://www.EarnWhateverYouWant.com | http://www.TheBestTrafficofYourllife.com
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Settembre, mese di rinascita per tutti coloro che in estate hanno un po’ rallentato la cinghia e si sono lasciati andare. Ora “finalmente” è giunta l’ora di riprendere la vita normale e riprendere con allenamenti e serate in palestra.

Per venire incontro a tutti gli amanti del fitness, vi segnaliamo alcune offerte strepitose che vi permetteranno di allenarvi, senza spendere cifre enormi, comodamente a casa vostra. La scelta è ampia e compre un po’ tutte le varie sfaccettature del fitness per soddisfare le esigenze di uomini e donne indiscriminatamente.

Tapis roulant elettrico: il tapis roulant Milan è un ottimo tapis roulant, con ben 25 programmi nella consolle di allenamento. Dotato di motore potente, permette un allenamento preciso e silenzioso con la possibilità di raggiungere velocità sino ai 12Km/h. Il nastro, di discrete dimensioni, è inclinabile sino ad un massimo del 10 %.

Ellittica elettrica: un meraviglioso attrezzo dal valore di mercato pari almeno al doppio del prezzo reale di vendita. Un’ellittica elettrica con volano da ben 20 Kg per poter svolgere il vostro allenamento in completa sicurezza e silenziosità. L’ellittica inoltre dispone di ben 16 livelli differenti di resistenza e di 12 diversi programmi d’allenamento.

Infine, per chi volesse qualcosa di più tranquillo abbiamo gli anelli Pilates Ring: Sono infatti sempre di più gli amanti di questa disciplina. Da oggi potrete allenarvi anche comodamente a casa spendendo per l’acquisto delle varie attrezzature Pilates come Pilates ring e toning ball veramente cifre irrisorie.