Do You Know Your Audience? The First Secret Here
http://EarnWhateverYouWant.com
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When you have an idea and have done the research that has proven that there is a
market for your informational product, the rest is just a matter of creating the
product building a great business and advertising it. Pay attention now, most
importantly those who advertise online have to be aware of who their target
audience is and how to reach this audience.
Niche marketing is selling specific products or services to a limited audience.
One person with a computer, an internet connection and a good idea can go into
business for himself on the Internet and target the people who would be most
interested in what he has to sell and do all of the above on a very limited
advertising budget.
Finding the right niche for what you have to sell isn’t really all that
difficult. Just think about who the people are who would be most interested in
what you have to sell. For example, if you have concocted a shampoo formula that
will take chlorine out of a person’s hair, you can’t compete with giant
companies that sell shampoo but you can narrow your market down to a niche and
target sales to those who have swimming pools.
While it is important for business to begin Internet marketing campaigns it is
also important for these same businesses to realize basic advertising principles
still exist and they cannot neglect these principles.
As with any marketing campaign, business owners should do some market research
before they launch their Internet marketing campaign. Ideally this will involve
hiring a research consultant with a great deal of experience in conducting and
evaluating this type of market research.
The results of this research should determine the basic demographical
information for the target audience. The results should also include information
on how to reach this target audience. A business that cannot afford to hire a
consultant to conduct this market research should still make an effort to obtain
this information on their own.
This can be done through informal polls of current clients. This information may
not be as comprehensive as the information obtained in a more formal study but
it can still provide a great deal of insight into the best way to reach the
target audience.
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Once this information is obtained, it is important to tailor the Internet
marketing campaign to appeal to the target audience. There are a number of
different variables which can be modified to ensure the right message is
reaching the right people in a manner they can understand and in which they can
relate.
Some of the ways in which your Internet marketing campaign can be tailored in
this way include the aesthetics of your website or advertisements, the wording
of your copy and the use of more advanced design features such as audio and
visual or interactive tools.
The aesthetic appeal of a website can greatly contribute to how the website is
viewed by the members of the target audience. A website which is designed to
attract the attention of an older generation with more conservative tastes
should include muted colors, clean design and conservative graphics.
This will help to ensure the target audience enjoys the website. Conversely if
you are looking to appeal to a younger audience with more liberal viewpoints you
might chose to design the website with bold colors, eye catching graphics and
creative design features.
The copy you include on your website should also take your target audience into
consideration. Consider the examples of a conservative and a liberal audience
listed above to create a better understanding of how the copy on your website
can appeal to the target audience.
When marketing to a more conservative audience, the copy should be tailored to
use formal language and use facts to back up viewpoints. However, when you are
marketing to a more liberal audience or a younger audience you can consider
using less formal language which is likely to appeal to the target audience. You
can also focus more on emotion to express viewpoints.
Finally, when a website is created for the purposes of Internet marketing it is
important for the design of the website to appeal to the target audience. You
may wish to include audio and video clips on your website but these clips should
appeal to the target audience.
For example if your website sells skateboards you might consider incorporating
audio clips from punk rock bands as opposed to country music bands. There may be
some skateboarders who enjoy country music but in general punk rock music more
closely represents the skating culture. Keeping these details in mind is very
important for Internet marketing.
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