Want LOW-Cost Business Ideas to Double Your Sales Now?
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If you're not pleased with your promotional efforts today or if you simply must
increase your exposure among customers and prospects-it's probably time to
increase your publicity efforts.
There are many ways. A pet breeder in a large city was struggling for several
years-until he came up with a novel idea. He started giving away customized
"birth certificates" for the pets he sold. Almost immediately, his sales rose
more than 10 percent.
Promotion and advertising can be a heavy expense, especially for a new business
that wants to make itself known in a community. A home-based business, however,
more often than not, has a very limited budget when it comes to advertising. The
home business owner needs to make the public aware of his or her product or
service at the lowest possible cost.
The owner of a new home cleaning service was trying to attract clients. She
couldn't afford much advertising, so she began offering "home cleaning seminars"
to civic groups. After two months of seminars, she was swamped with inquiries
and clients.
Promotion often makes the crucial difference between business success and
failure. Customers or clients must know about a business or product line before
they'll buy and they must have a reason to buy.
If you are trying to promote your business now, you can move in one of two
directions: 1) You can take the conventional route to promotion and mount an
elaborate media campaign, spending a considerable amount of money or 2) You can
let your creative juices flow and mount a low-cost promotion effort, using a
potpourri of attention-getting gimmicks to bring your message to the buying
public.
Now, to be sure, conventional advertising is valuable. If your enterprise is
large enough or if you're selling numerous product lines, you may find that a
full-fledged media campaign is the most efficient and cost effective way to
promote your business.
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If money is tight, however, or you're not sure you can amortize the heavy cost
of a media campaign over a period of time, the following is a assortment of
low-cost techniques you can try. Not all may be appropriate for your particular
business, and certainly it would be costly to try them all. But you're sure to
find some ideas that will work for you.
GIVEAWAYS. People love to receive "free" items, especially items they can use to
gain knowledge or improve their lives. You can base an entire promotional
campaign on this desire. If you're running a furniture repair business, for
instance, you could give away a furniture repair brochure, free furniture
planning guides, or color swatches. Once you begin giving away authoritative
information customers will begin to perceive you as an expert in your field.
NEWS CREATION. Want to get names and news from your business in the local
newspaper? It may be easier that you think. If you don't have any news to report
to the local media, create some. Maybe you've taken on a new associate.
Or maybe you're selling an unusual product line. Or maybe you've opened a free
advice center for the community. Or maybe you've received an award from a civic
or professional group. Local Pennysavers and weekly are often quite interested
in business news of this sort and can help you attract the attention of
thousands of people.
BUSINESS NETWORKING EVENTS.
You may be able to attract the attention of the media or a crowd by staging a
special promotional event. If you run a fitness classes, for instance, you could
stage a celebrity instructor day. If you're promoting a new real estate
business, you can offer tours of a model home in the area. If you're selling
children's products and it's springtime, you can offer lunch with the Easter
bunny. Get the idea?
CONTESTS. Offer a desirable or unique item-or even several items-as contest
prizes. First, find a contest theme that tiers into your business. A caterer
might offer a quiche-eating contest. A photographer might offer a young model
contest.
A mail order craft firm might offer an "Early American" handicrafts contest.
Invite contest submissions and offer prizes to the winners. Do contests attract
attention? You bet. All it takes is a few signs, a small press announcement or
two, and the word will spread throughout the community grapevine.
COMMUNITY SERVICE (online included ). Nothing brings you to the attention of the
people faster-or more favorably-than community service. Ask yourself how your
enterprise can be a "good neighbor" to your community. If you're running a lawn
care and gardening service, perhaps you can offer one season's services at no
charge to a needy charitable organization or nursing home in your area.
Hundreds of people will hear about your work in the process. Volunteer for
various community causes. If appropriate, you can step in during community
emergency, offering products and services to help an organization or individuals
in need.
CELEBRITY VISITS. With a bit of persistence, you may be able to arrange to have
a local media celebrity, public official, or entertainment personally-even a
fictitious cartoon character or clown-visit your service. The celebrity can sign
autographs, read stories to children, perform cooking demonstrations, or perform
any one of a hundred other traffic-building activities.
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