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Friday, March 19, 2021

MAUTO feat. MIRANDA MARTINO “Nero bianco e blu” da un testo inedito di Piero Ciampi

   Lo scritto originale, conservato per anni dall’amica Miranda Martino, diventa ora un brano composto dal cantautore romano.


 

In radio dal 19 marzo


Piero Ciampi, indimenticato cantautore e poeta italiano, moriva nel 1980. Miranda Martino, attrice e cantante già molto nota al grande pubblico lo venne a sapere solo dopo qualche giorno, eppure Piero fino a poco prima della sua scomparsa era stato un ospite fisso della sua casa romana. Miranda racconta: «Ho conosciuto Piero in un ristorante a Piazzale degli Eroi perché eravamo entrambi amici del proprietario. Ricordo benissimo che mi sembrò da subito un uomo interessante, ma anche inquieto. Ha iniziato a frequentare la mia casa, veniva con i suoi amici e ogni tanto dava di matto, ma quando lo sentivo suonare e cantare mi rendevo conto che aveva una marcia in più. Ascoltandolo poteva succedermi di scoppiare in lacrime per l’emozione». 

Quella capacità di tradurre emozioni, musica e parole in una canzone tanto da lasciare il segno in chi lo ascolta, è al centro del legame di amicizia fra i due artisti, tanto che a un certo punto Piero Ciampi decide di regalarle una poesia. «Era una canzone senza musica, perciò quel foglio è stato a lungo chiuso in un cassetto, anche se era mio desiderio farla musicare» racconta Miranda. 

L’occasione arriva tramite l’amico e produttore Jurij Ricotti che permette a Miranda Martino e Mauto di incontrarsi. Il cantautore romano comincia così a lavorare alla musica e all’adattamento di “Nero bianco e blu”. 

«Appena l’ho sentita mi sono commossa, perché Gianfranco (Mauto) ha colto perfettamente l’essenza di questo testo, come se avesse conosciuto Ciampi direttamente». Miranda Martino

«La meraviglia di cantare questo testo scritto da un artista fuori dalle righe come Piero Ciampi, più di quarant’anni fa, e sentirlo allo stesso tempo così dolorosamente attuale, nella sua struggente malinconia, a tratti disperatamente onirico, insieme all’onore di averlo cantato con una interprete sublime come Miranda Martino, è una delle cose più belle che mi siano capitate; avevo queste parole tra le mani, come un pittore che si trova davanti ad una tela cominciata e prova ad interpretare quell’idea primordiale, e, con l’umiltà che si deve di fronte all’opera dell’autore originale, ho cercato di rimanere me stesso e uomo del mio tempo, con la speranza che quell’emozione provata la prima volta, sia rimasta intatta, diventando musica». Mauto

Il video è stato realizzato con l’amichevole partecipazione degli attori Vania della Bidia e Giorgio Caputo. Prodotto da Domenico D’Angelo per Eea Music e diretto da Claudio Piccolotto che commenta: «Una poesia inedita di Piero Ciampi è stato come un dono inaspettato, un’eredità preziosa che Miranda ha voluto condividere con Mauto facendola rivivere. La melodia melanconica mi ha suggerito immediatamente le immagini di questa breve storia d’amore che si consuma nell’arco di un pomeriggio, affidata all’intensa interpretazione di due splendidi attori che ci hanno resi partecipi delle loro emozioni proiettandoci in un passato forse troppo lontano per essere cambiato, come gli errori e le scelte fatte ma che ci ricorda, in modo struggente, che le cose importanti della vita sono sempre a portata di mano, sotto il nostro sguardo». 





Parole originali: Piero Ciampi

Adattamento del testo e musica: Gianfranco Mauto

Voce: Miranda Martino

Voce e pianoforte: G. Mauto

Registrato dal vivo da Jurij G. Ricotti e Matteo Spinazzè presso il MOB Studios (Roma) 

Missato e masterizzato da Jurij G. Ricotti presso il JGR Studio (Roma) 

Edizioni: Eea Publishing / JGR Studio Publishing

Etichetta: Eea Music

Radio date: 19 marzo 2021

Cover: Cristiano Pizzuti




BIO


Mauto

Nato a Roma nel 1975, Gianfranco Mauto ha scoperto la musica all'improvviso, in una stanza della scuola media. Pianista, fisarmonicista ed autore, ha ottenuto vari premi e riconoscimenti (Poggio Bustone, Pigro, MEI, Donida, Biella Festival) e nel 2014 è stato tra i finalisti del Talent GenovaXVoi oltre ad esibirsi sul Palco Smeraldo di Eataly a Milano.

Nel 1999 è stato tra i fondatori di CiaoRino, il primo tributo a Rino Gaetano, ed ha suonato e collabora tuttora con artisti italiani e stranieri (Il Volo, Tomy Renis, Kacey Musgraves, Kevin Costner, Amedeo Minghi, Daniele Silvestri, Niccolò Fabi, Simone Cristicchi).

Nel 2012 ha pubblicato il primo album “Cosa Cambia” il cui tour è durato quasi quattro anni e lo ha visto esibirsi in numerosi concerti in tutta Italia.

Nel 2018 è uscita la sua prima raccolta di poesie “E tutto si riveste di nuovo” per l’editore Terre Sommerse (Roma).

Il 1 maggio 2020 è uscito il brano “La tua rivoluzione”, adattamento in italiano del famoso brano “Talkin ‘bout a revolution” di Tracy Chapman, contenuto nel nuovo doppio lavoro discografico “Il Tempo Migliore” (versione studio e acustica). La prima parte di questo progetto è stata pubblicata il 27 Novembre 2020, anticipato dal singolo “L’Itaglia (Aida s’è persa)”. 


Contatti e social: 


www: http://www.mauto.us

Facebook: https://www.facebook.com/MautoMusic/

Instagram: https://www.instagram.com/gianfrancomauto/

Twitter: https://twitter.com/gianfrancomauto

Youtube: https://www.youtube.com/channel/UCV8leg5MGneail-MB5n9kmg

iTunes: https://music.apple.com/it/artist/mauto/551871570



Miranda Martino 

Nata a Moggio Udinese il 26 ottobre 1933, debutta nel 1955 al concorso voci nuove indetto dalla RAI per selezionare i partecipanti al successivo Festival di Sanremo. Non riesce ad entrare fra i sei interpreti prescelti per il Festival ma ottiene comunque un contratto discografico e inizia quindi a prendere parte a varie trasmissioni radiofoniche e televisive. Nel 1957 partecipa per la prima volta al Festival di Napoli, dove tornerà nei due anni successivi. Il debutto al Festival di Sanremo avviene nel 1959, col brano “La vita mi ha dato solo te”. Nello stesso anno ottiene un grande successo con il brano “Stasera tornerò”, sigla del programma RAI La donna che lavora. 

Nei primi anni sessanta è una delle cantanti italiane più popolari e partecipa alle più importanti manifestazioni musicali del periodo: ritorna a Sanremo nel 1960 e 1961, ed è inoltre in gara al Cantagiro 1962 e a varie edizioni di Canzonissima. Nel 1961 partecipa al Giugno della Canzone Napoletana.

Nel 1963 inizia la carriera teatrale di Miranda, che nel corso del decennio reciterà al fianco di attori quali Erminio Macario, Nino Taranto, non abbandonando comunque il mondo della canzone. Particolare consenso ottengono infatti i due album incisi rispettivamente nel 1963 e 1965, in cui reinterpreta celebri motivi della canzone napoletana con gli arrangiamenti di Ennio Morricone; parteciperà inoltre a numerose trasmissioni televisive.

A partire dagli anni settanta si dedica quasi esclusivamente a recital e rappresentazioni teatrali. Nel 2004 interpreta "Il mare non bagna più Napoli", scritto e diretto da Arnolfo Petri, nel 2005 recita nella commedia musicale “Tegole e fregole: i gatti di Roma” in scena al Teatro Salone Margherita di Roma e nel 2006 al Teatro Greco di Roma, con Riccardo Garrone. Nel 2019 Miranda Martino torna in scena con lo spettacolo “Miranda Martino - Ricomincio da 80”, accompagnata da Mario Maglione, Paola Ferrulli, con la regia di Marco Simeoli. 


Online Learning: 6 Important Benefits For You

 

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Learning is a lifelong process but if you are seeking a degree you do not want to jeopardize that by taking a course that will not address your specific learning needs. If you feel confident that you can be successful in this particular type of learning environment than I feel you will truly enjoy the experience and the flexibility it brings to the educational process.

While there are all kinds of benefits that are associated with learning and furthering your educational goals there are even more benefits to those who wish to pursue online learning in order to achieve those goals.

1) Convenience. This is a word we are quite familiar with. Right along with instant gratification. We are a society of people who have lived with drive thru banking and fast food and are rapidly moving in the direction of drive thru pharmacies and dry cleaning.

We live in a fast paced world and when we can work education into our busy schedules and on our own terms we find that this is something we tend to like a lot. I recommend that you watch for a growing number of online classes and online students in the coming years as more and more professionals decide to further their degrees and their careers.

2) Flexibility. You can take these classes or do the work during your lunch break, while the kids are practicing soccer, or while cooking dinner (depending of course on how well you multitask). You do not need to be in the classroom every night at 6:00 pm for the next five years in order to get the same degree of education.

This by no means indicates that you will not have to do the work. The work will not change nor will the fact that you have a limited time in which to complete the work. What will change is that you will have the option of doing the work in the morning, afternoon, or after those 2 a.m. feedings when you can't seem to get back to sleep.

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3) Location. There isn't enough that can really be said about this. Online education comes to you wherever you happen to be able to connect to the Internet. Whether you are at home, at work, or your favorite Internet café you can have the convenience of taking your work with you and enjoying the environment in which you are completing your work.

4) Less Expensive. No more convenience meals, childcare expenses, or gas guzzling trips to a college campus that thirty minutes away. You can now enjoy in your own home the benefits of an education without many of the financial hardships that are often associated with attending college. Internet access seems like such a small price to pay when compared with all the reasons mentioned above.

5) Believe it or not, online courses help you brush up your online abilities. Seriously. You will be better at dealing with email, bulletin boards, online research, and you will learn countless other skills along the way that you probably never realized had anything to do with the courses you are actually taking-because they don't. In other words, you are getting more of an education than you bargained for when it comes to online learning.

6) Individual attention. Online students often have more one on one interaction with their professors than students in a classroom. The online classroom is virtual and correspondence through email is essential in this particular learning environment. For this reason it is quite possible that your professors will know more about you and your learning patterns and needs than they will know about most of the students they see two or three times a week in their classrooms.

While these are just a few of the benefits of taking online classes you should carefully weigh the benefits with the things that may be problematic about this particular type of learning situation before you take the plunge.

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Thursday, March 18, 2021

ANNA UTOPIA GIORDANO “Fogli d’ombra” è il primo progetto spoken word dell’artista visuale

 Filosofia e attualità si incontrano in tre performance di voce e suono




“Fogli d'ombra” è un EP che raccoglie tre brani spoken word, primo progetto musicale dell’artista e poetessa Anna Utopia Giordano. Da sempre attiva nell’ambito della poesia, l'autrice, dopo alcuni lavori di arte visuale di successo internazionale e in seguito a una profonda riflessione sulla comunicazione scritta e verbale, ha intrapreso un nuovo percorso di sperimentazione poetica. Da questa ricerca derivano i tre brani, le tre performance di parole e musica, contenute in “Fogli d’ombra”. 

Ad accompagnare le composizioni e l’interpretazione dell’artista tre musicisti che hanno realizzato l’architettura sonora su cui si posano i testi: Giuseppe Fiori (14 e 15), Leonardo Barilaro (Pattern) e Un Artista Minimalista (Entelechia (o sul senso del dovere)). Oltre alla voce e ai testi, l’autrice ha curato la produzione e la direzione artistica con la consulenza e il supporto tecnico di Massimo De Feo per il mixing e il mastering.

In ogni traccia, strati di voce e suoni si fondono in un quadro sonoro ben definito e particolareggiato, evocando nella loro totalità una dimensione sospesa e onirica.

I testi, concepiti dall’autrice come ibridi tra poesia e sceneggiatura, racchiudono suggestioni provenienti da filosofia, letteratura e scienza, intrecciando temi di attualità a immagini classiche.


«Una stanza illuminata da luce fioca, contorni sfumati di oggetti e movimenti, desiderio di desiderio.

Una voce limpida.

Occhi veri, forse più dei miei. (No, invece no.)

Qualcuno sceglie il silenzio come azione, così scoppia ogni oscillazione di realtà. Si muovono i nodi, si spostano i legami.

Tutto si sospende, diluito tra matrici, inchiostro e copie di copie. Rimangono fogli d'ombra.» Anna Utopia Giordano 




TRACK BY TRACK


14 e 15 feat. Giuseppe Fiori

Testo e voce - Anna Utopia Giordano

Musica - Giuseppe Fiori

“Un giocattolo rotto, la voce della collettività, ricordi di infanzia.”

Anna Utopia Giordano


Pattern feat. Leonardo Barilaro

Testo e voce - Anna Utopia Giordano

Musica - Leonardo Barilaro

“La responsabilità delle proprie azioni, eventi che collidono, evoluzione.”

Anna Utopia Giordano


Entelechia (o sul senso del dovere) feat. Un Artista Minimalista

Testo e voce - Anna Utopia Giordano

Musica - Un Artista Minimalista

“Fusione di polarità, proiezione di opinioni, reti incrollabili.”

Anna Utopia Giordano



Produzione e direzione artistica: Anna Utopia Giordano

Mixing/Mastering Engineer e Consultant: Massimo De Feo

Release: 19 marzo 2021


Cover: 

Fotografo: Anna Utopia Giordano

Make-up Artist: Annamaria Sarpone

Consulenza per l'immagine: Rge


CONTATTI SOCIAL 


www: http://annautopiagiordano.it/

IG: http://instagram.com/utopiagiordano 

FB: https://www.facebook.com/annautopiagiordano

Twitter: https://twitter.com/utopiagiordano




BIO


Molto attiva nell’ambito della sensibilizzazione sociale e con una formazione universitaria filosofica, realizza le serie di arte visuale My Social Generation, Venus, PopBottles e #BornToBeVirtual esposte in musei in Italia e all’estero e pubblicate sui maggiori quotidiani e magazine nazionali (tra cui Corriere della Sera, Repubblica, Vogue, Focus, TgCom24) e internazionali (tra cui BBC, New York Daily News, The Guardian, Le Matin, Telegraph, Cosmopolitan USA, Glamour, Huffington Post UK e USA, Business Insider, Marie Clarie KR) oltre che in testi scolastici ad uso di licei ed università.

Le sue rapsodie - composizioni ermetiche caratterizzate da un linguaggio tecnico scientifico e filosofico - sono state pubblicate in antologie, riviste e blog culturali tra cui Ellin Selae, Le reti di Dedalus (Sindacato Nazionale Scrittori), Il Cucchiaio nell’orecchio, Atti Impuri. Ha pubblicato la raccolta di poesie WYSIWIG (What You See Is What I Got - Lulu) e Fotogrammi - Ideas Depiction (Ed. Siska, in collaborazione con il giornalista Enrico Santus Aversano). 

Numerose sono le performance legate alla sperimentazione letteraria e i reading poetici performativi, tenuti durante concerti, esibizioni ed eventi.

Ha collaborato con il fotografo Luca Catellani co-ideando il progetto Thanateros, per il quale ha scritto, diretto e recitato le performance con il maestro shibari e performer Andrea Ropes e composto le rapsodie che accompagnano le fotografie.

Ha recitato in mediometraggi, opere di video arte, infomercial e video musicali. Posando come modella, quando ne ha l’occasione, cura personalmente concept, production design e coordinazione artistica dei set fotografici ai quali partecipa.

È ideatrice, direttrice artistica e performer dei progetti di valorizzazione del territorio campano Land in Eden, in collaborazione con Edenlandia, e Animă, in collaborazione con il Cimitero delle Fontanelle (Na).

È stata mentore di Naked Truths, progetto di sensibilizzazione sul corpo, concepito dalla coreografa e ballerina americana Bianca S. Mendoza. È stata la direttrice creativa e la fondatrice dell’eZine aperiodica di arte e poesia Glimpse e della galleria d'arte online Morphrame, parte del network White Page Gallery/s.


LORD MADNESS "Leggenda Vera Pandemia Remix” è una nuova versione di "Leggenda vera" in uscita il 19 marzo per l'etichetta Disability records

 Un progetto ripensato completamente dal punto di vista musicale


 

«Volevo dare un valore aggiunto ad un disco a me molto caro che purtroppo non ha avuto possibilità di girare tramite live poiché come tutti sappiamo è da un anno che non si sale sui palchi causa pandemia. Mi sono detto “il disco è una bomba...ma se lo fosse di più?”. Volevo potesse risuonare ancora più fresco e ho pensato ai producer che stimo con i quali non avevo mai collaborato e così sono nati i primi remix. Il master del disco è stato curato da Red Sinapsy, il progetto è poi stato pensato per la pubblicazione da Sigma The Voice per Disability Records di Adria The Reject ed eccoci qui». Lord Madness


TRACK BY TRACK

 

Leggenda vera 

Originariamente prodotta da DELIUAN  - remixata da Libberà 

 

Sogni feat.V'Aniss

Originariamente prodotta da DEPHA BEAT e LORD MADNESS - remixata da Esa 

 

L'uomo che correva controvento feat. DJ FASTCUT 

Originariamente prodotta da DELIUAN - remixata da BELLA ESPO 

 

Woody Harlem

Originariamente prodotta da RED SINAPSY - remixata da DOUBLEJAY

 

Fallin’ Down feat. GRIGIO CREMA

Originariamente prodotta da UPPEACH - remixata da SICK  BUDD

 

Mad-Lei feat.LUSSI 

Originariamente prodotta dai BIG VALALA 

 

G.O.A.T. 

Originariamente prodotta da RED SINAPSY - remixata da CALIMISTIK e MR. HOOD


La Tristezza di Pierrot

Originariamente prodotta da STEPHEN KING e LORD MADNESS - remixata da Kiquè velazques

 

Spotify: https://open.spotify.com/artist/2C8ebHS0C1Ei0SGrK5j8e7?si=oK7hxNfHTYq43M7fPjZK2A&amp%3Bnd=1&nd=1


DISABILITY RECORDS

Disability Records nasce il 1° gennaio 2020 da un’idea di Elisa Rovelli e Alessio Pitoni, due amici che vivono a distanza, lei abita in Brianza, lui a Senigallia. In comune un’amicizia forte e la passione per la musica rap. È in questo genere che i due si rispecchiano, si esprimono in piena libertà, trasformandosi in Sigma the Voice e Adria the Reject. Lei è affetta da morbo di Parkinson, mentre Alessio soffre di fibromialgia, la musica salva loro la vita. Per questo decidono di fondare insieme un’etichetta che possa dar spazio a tutti gli artisti che, come loro, hanno fatto della musica un motivo di vita e di rivalsa. 

Build your List Fast: Do You Follow 4 Crucial Things?

 

Build your List Fast: Do You Follow 4 Crucial Things?
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The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way.

More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world. One of this is Opt-in email marketing, also known as permission marketing.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.

Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.

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There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.

2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.

Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

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** the second connection with Giacomo Bruno made $110,000+ in 1 year, without paying a dime in advertising.
We built a terrific product in 2 months -- in return I got amazing VISIBILITY in Italy starting from zero ( zero advertising! ).
My brand and my business group " Gruppo Freeperclick" are real results of the amazing connection with Giacomo.

** Build giant mailing lists of subscribers that follow you ( in some lists I have 21,000+ subscribers ).
Mailing lists are a very important factor to create excellent connections with your customers - it means THE LIFE of your business.
Remember: your success depends by connections with people.

DO YOU NEED HELP?

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Follow me on YouTube - https://www.youtube.com/channel/UCMQInR5_aP5DymWEhPbugCQ
Do a connection on Instagram - https://IGMoneyTree.com/massimodami
Visit my blog for business - http://impari-guardando.com/businessblog
Education online for business - http://www.education-online-life-teaching-tool.com
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Wednesday, March 17, 2021

How to Make Your Offer IRRESISTABLE?

 

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http://TheBestTrafficofYourllife.com
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Since you’re selling to human beings wouldn’t it be great to know the five secrets that have the greatest influence on your customers? What I’m about to share with you will make you the Svengali of Sales in your niche. I’m going to put them in the order of use in the marketing process, but they can overlap or be switched around to fit your situation.

Be sure to include all five of these tips in all of your offers (ads, sales letters, presentations, etc.) and you’ll see dramatic results and an increase in your business.

1. Filling the void – When someone does a person a favor or gives them something of value for free, this act provides an imbalance in the relationship. This creates a subconscious pressure on the recipient to give back in some way. This is what’s known in marketing as filling the void.

2. Reciprocation – In marketing the word “FREE” has the most response of any word in the English language. That’s why marketers use it over, and over again. Everybody likes something for free, don’t you? Even though “free” means there is no obligation or cost, the recipient does feel obligated. If something of real value is given to the person, an imbalance is created – a void in nature – that needs to be filled. Maybe not immediately, but if that person has gotten great value and use from the gift, there will be a nagging sub-conscious motivation to reciprocate in some manner.

You’ll find that some people just don’t seem to reciprocate, and it could be that they didn’t appreciate the full value of your offer. This is why it’s so important to make sure when you are offering a free gift with a promotion, that your customers are made aware of the full value of what they’re receiving.

What really makes this work in marketing, though, is that you make your “free” offer available when your customer takes action. Now it can be a very small one like filling out a customer card for you (which gives you their name, address, and email address), or accepting your product on a 30-day trial.

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3. Getting your customer to like you - Have you heard the phrase, “if a customer knows, likes and trusts you then they’ll buy from you”. Well, you’ve gotten them to know you with your “free” offer, the next step is to get them to “like” you. The quickest way I know to get someone to like you is for you to let them know that you like them (reciprocation, again).

Now, not ALL people are going to “like” you and you’re not going to like all your customers, but if you take this approach you’ve a lot better odds of finding customers.

When you’re writing your ads and marketing letters always write as if they are a personal note to a real, live, breathing friend. Use plain talk as if you’re talking to your best friend, and not “hi-tech technobabble”. Keep it simple!

4. Trust – I don’t know about you, but when I hear someone say “TRUST ME” it reminds me of a snake oil salesman and makes me do anything but trust them. So how do you get your customers to trust you? Take a leadership role with them and tell them what they should do to take action and buy. You must be or present yourself as an “Authority” figure. An expert in your field and the only one they should buy from as proven by the endorsements of your other customers, their friends and neighbors.

If your offer is made in a letter, than include some endorsements from others, mention articles written about you, books, articles, newsletters that you’ve written, etc. It is interesting that most people don’t want to make a decision, and it’s better that you give them an action plan to say “yes”.

5. Scarcity – This is one persuader that really motivates humans to action, and you must create and manage this to your advantage in every offer you make.

People want things that solve their problems or make them feel good about themselves that are of good quality. They want it even more – if the quantity is limited in some way. Remember the law of supply and demand? If the demand for a product is high and the supply is low, then the price that’s charged will be accepted readily be it high or low. (Sounds like buying gas for your car, doesn’t it?)

Even if you create the “perception” that there is a limited quantity available, a limited time frame for availability, or whatever you conceive to use, you’ll find this a catalyst to action for your customer.

Of course, it goes without saying that you always include a guarantee of some kind in your offers. I always like the “no questions asked” type of guarantee for 30, 60, 90 days or even a full year if it fits for you.

With this you’re emphasizing your credibility (trust) by saying you’re going to be around for a while. I’ve found that most times there are very few takers to the guarantee policy you offer, and if there is – you don’t want to keep an unhappy customer anyway.

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Do you know One of the Best SECRETS to build a successful business?

Write down this secret asap: "Create Connections with People ". ....apply the secret to your business :-)

** the first joint venture with my friend Paul made $87,500+ in less than 1 year, without paying a dime in advertising.
Over 40 MILLIONS clicks delivered to our customers. Zero cost per click and we used a free website template ( domain is EOLTT.COM ) ---- The simple website still deliver clicks every day on autopilot without a single investment.

** the second connection with Giacomo Bruno made $110,000+ in 1 year, without paying a dime in advertising.
We built a terrific product in 2 months -- in return I got amazing VISIBILITY in Italy starting from zero ( zero advertising! ).
My brand and my business group " Gruppo Freeperclick" are real results of the amazing connection with Giacomo.

** Build giant mailing lists of subscribers that follow you ( in some lists I have 21,000+ subscribers ).
Mailing lists are a very important factor to create excellent connections with your customers - it means THE LIFE of your business.
Remember: your success depends by connections with people.

DO YOU NEED HELP?

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