How to Place a Successful Advertisement?
https://cutt.ly/rN7sXDQ
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Many small businesses don’t get success they want from advertising due to
availability of very little resources. The results are simply flat due to lack
of good ideas for improvements.
Whether the ads are put in a local newspaper or are printed in the famous
periodical or posted on a website, the money invested should gain the desired
outcome. There are some common mistakes small businesses and professional
service providers do when designing and posting the advertisement, which leads
to the failure of the advertisement.
Bigger is better is believed in by many. That’s exactly what some of the small
firms think when they want to advertise their product. They think bigger and
select a medium where they need to invest a lot of money, but do not reach the
targeted market.
Like if a company specializes in designing diet plans and want to help out
people who had disappointing results from their individual diet plans, and the
company chooses to advertise a full page in the local paper instead of running
advertisement in a health magazine, obviously not many of the dieters will
notice the advertisement and the advertisement doesn’t get the desired attention.
So the point is to come up with the best campaign, which will increase the
probability of the ad getting viewed and the right customers trying to buy the
product or sign up for the service.
Studies and research can be carried out on the market and targeted audience can
be narrowed down.
Once getting the list of newspapers, magazines and magazines meant for the
customers in mind, find out how many readers they have and the cost they ask for
posting the ad. Special deals are offered by them from time to time and can only
be found by watchful eye.
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It is estimated that everyday people are subjected to around three thousand
commercials. That is a huge number and if someone desires to be noticed, he
should certainly be different. Not only the services and product sold should be
unique in the market, so should be the advertisement.
For example, if a business selling mattresses says, “We sell mattresses”, it
will not make a statement and will be passed off as any other mattress
advertisement. But if they say, “Our mattresses are of the finest quality”, it
will make the advertisement stand out in the crowd.
Other catch lines are “Are you suffering from back pain? Probably you must try
our mattresses ”, are more specific and will catch the fancy of the people who
are suffering from back pains since a long time. The advertisement should also
focus on the uniqueness of the product and how it is better compared to the
competitors’ product.
Focusing on the problems of the customers and giving a solution for them, is
what a customer demands.
A customer does not buy a product; he buys benefits in the form of a product.
The real value of the product should be realized and a clear picture of it
should be presented to the customer so he will be able to relate with the
product. If the advertisement doesn’t specify the solution it can provide, the
customers will never know of it. So focusing on the customers problem is what
some ads miss.
The last thing missing in most of the advertisement is motivation for the
customers. If the advertiser has designed the advertisement and the customer had
read the advertisement, all efforts and money invested will be wasted if he
doesn’t get up and do something about it.
It shouldn’t be assumed that the customer knows what to do; instead the
advertisement should influence the mind of the customer and should tell him what
to do. Call of action is the final job of the advertisement. It should call for
information, or visiting the store or even visiting the online store. The
message should sound confident and clear.
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