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Thursday, July 16, 2009

Fly to London in Business Class with Meridiana-Eurofly economic fares.

With Meridiana-Eurofly, to fly to London from Florence in Business Class costs only 398 € round trip.

London is one of the world's foremost global cities alongside New York City and one of the largest financial centres alongside New York City and Tokyo. Central London is home to the headquarters of more than half of the UK's top 100 listed companies and more than 100 of Europe's 500 largest. The city's influence in politics, education, entertainment, media, fashion, the arts and culture in general contributes to its global position. It is a major tourist destination for both domestic and overseas visitors. London hosted the 1908 and 1948 Summer Olympics and will host the 2012 Summer Olympics.

London contains four World Heritage Sites: the Tower of London; the historic settlement of Greenwich; the Royal Botanic Gardens, Kew; and the site comprising the Palace of Westminster, Westminster Abbey and St. Margaret's Church.

Within the City of Westminster, the entertainment district of the West End has its focus around Leicester Square, where London and world film premieres are held, and Piccadilly Circus, with its giant electronic advertisements. London's theatre district is here, as are many cinemas, bars, clubs and restaurants, including the city's Chinatown district, and just to the east is Covent Garden, an area housing speciality shops. The United Kingdom's Royal Ballet, English National Ballet, Royal Opera and English National Opera are based in London and perform at the Royal Opera House, The London Coliseum, Sadler's Wells Theatre and the Royal Albert Hall as well as touring the country. Islington's 1 mile (1.6 km) long Upper Street, extending Northwards from The Angel, has more bars and restaurants than any other street in the UK. Europe's busiest shopping area is Oxford Street, a shopping street nearly 1 mile (1.6 km) long — which makes it the longest shopping street in the world — and home to many shops and department stores including Selfridges. Knightsbridge — home to the Harrods department store — lies just to the southwest.

Wednesday, July 15, 2009

The New Blink Optical Integrated Advertising Campain in Australia

After a competitive pitch process, Wispa, Sydney-based Advertising Agency, wins the Blink Optical integrated advertising account in Autralia.
In the part of a significant revamp of the marketing activity for the Blink brand Wispa will develop strategy, advertising and direct marketing campaigns, as well as in-store visual merchandising and digital marketing solutions for the 48-store chain.
The goal is to create some uniqueness in a highly competitive retail marketplace.

Blink Optical provides with its stores around Australia Optical frames, Sun glasses, Contact Lenses and High Fashion Designer products and services from eyewear design to eyecare consultations: 'Eye Examinations', 'Frame Fitting', 'Contact Lens Fitting', 'Digital Retinal Imaging'...
Blink Optical has a joint venture arrangement with BUPA who through its brands MBF, HBA and Mutual Community, promotes the Blink offering to its members.

The source: http://www.wispa.com.au/advertisingblog/advertising/wispa-wins-blink-optical-integrated-advertising-account

Wispa - Advertising Agency Sydney