After a competitive pitch process, Wispa, Sydney-based Advertising Agency, wins the Blink Optical integrated advertising account in Autralia.
In the part of a significant revamp of the marketing activity for the Blink brand Wispa will develop strategy, advertising and direct marketing campaigns, as well as in-store visual merchandising and digital marketing solutions for the 48-store chain.
The goal is to create some uniqueness in a highly competitive retail marketplace.
Blink Optical provides with its stores around Australia Optical frames, Sun glasses, Contact Lenses and High Fashion Designer products and services from eyewear design to eyecare consultations: 'Eye Examinations', 'Frame Fitting', 'Contact Lens Fitting', 'Digital Retinal Imaging'...
Blink Optical has a joint venture arrangement with BUPA who through its brands MBF, HBA and Mutual Community, promotes the Blink offering to its members.
The source: http://www.wispa.com.au/advertisingblog/advertising/wispa-wins-blink-optical-integrated-advertising-account
Wispa - Advertising Agency Sydney
Wednesday, July 15, 2009
The New Blink Optical Integrated Advertising Campain in Australia
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