How To Build Attraction And Interest With Autoresponders?
https://clicktrakr.biz/lCgIQjlUQ6
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If you are using your autoresponder to sell a product or service, you must be
very careful as to how you approach your potential customer.
Few people like a hard sale, and marketers have known for years that in most
cases, a prospect must hear your message an average of seven times before they
will make a purchase. How do you accomplish this with autoresponders?
It’s really quite simple, and in fact, the autoresponders make getting the
message to your potential customers those seven times possible. On the Internet,
without the use of autoresponders, you probably could not achieve that.
Too often, marketers make the mistake of literally slamming the potential
customer with a hard sales pitch with the first autoresponder message – this
won’t work.
You build interest slowly. Start with an informative message – a message that
educates the reader in some way on the topic that your product or service is
related to.
At the bottom of the message, include a link to the sales page for your product.
Use that first message to focus on the problem that your product or service can
solve, with just a hint of the solution.
Build up from there, moving into how your product or service can solve a problem,
and then with the next message, ease into the benefits of your product – giving
the reader more actual information with each and every message.
Your final message should be the sale pitch – not your first one! With each
message, make sure that you are giving the customer information pertaining to
the topic – free information! This is what will keep them interested in what you
have to say.
This type of marketing is an art. It may take time to get it exactly right. Use
the examples that other marketers have set for you.
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Pay attention to the messages that you receive from other marketers. Start a
‘swap’ file, and keep those messages. Use some of the better sales copy for your
own autoresponder messages – just make sure that yours doesn’t turn out to be an
exact copy of someone else’s sales message!
Remember not to start with a hard sale. Build your potential customers interest.
Keep building on what the problem is, and how your product or service can solve
that problem or fill that need. If you are doing this right, by the time the
potential customer reads the last message in that series, they will be convinced
enough to make a purchase!
In today’s world of unsolicited email and spam laws, it is extremely important
that you learn to use your autoresponder responsibly. Autoresponders make our
lives much simpler, and they are very powerful marketing tools, but if they are
used in a way that they are not intended, they can quickly turn your life into a
nightmare!
First, never add people to your autoresponder mailing list that should not be
there. If they have requested information from you, they should automatically be
added, and you should have a ‘double opt-in’ method in place to make them
confirm that they have requested the information. This serves to protect you and
them.
Each autoresponder message should include a link that the recipient can click
that will automatically remove them from the mailing list. Without this link,
you will be breaking the spam laws, and you risk having your website, your ISP
service, your email, and your autoresponders shut down!
We all want to build a list of a million people, but you must do so responsibly,
and it does take time. Don’t get in a hurry and break all the rules and laws in
an attempt to build a large list. This will only result in losing your list
altogether!
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