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A Halloween extralong weekend offer, an 8th December offer and a New Year's Eve offer in Tuscany

Erboli Residence in Tuscany is made up of 14 self catering apartments with a swimming pool. There are 3 offers for all the people who wants to spend spend careless extralong weekends and the approaching christmas holidays in the heart of the charming scented tuscan countryside. The Halloween extralong weekend offer on November 1st, the Immacolata extralong weekend offer on December 8th and the 2011 New Year's Eve offer.

The above mentioned offers and to the other ones which are on Erboli Residence website and are valid all year round. They represent good cheap alternatives to spend some relaxing amusing days into the wonderful peaceful tuscan hills between Arezzo and Siena. It's a chance to spend a stay with your beloved one feeling a sense of well being.

A HALLOWEEN EXTRALONG WEEKEND ON NOVEMBER 1ST

A four-day-stay (3 nights) in an apartment at Erboli Residence.
Relax and wellness opportunities in a health centre nearby.
Tasting local wines and typical products on a local farm.

THE IMMACOLATA EXTRALONG WEEKEND ON DECEMBER 8TH

A four-day-stay (3 nights) in an apartment at Erboli Residence,
Relax and wellness opportunities in a health centre nearby.
A dinner tasting savoury tuscan cuisine in a typical restaurant near Erboli Residence.

THE 2011 NEW YEAR’S EVE OFFER IN TUSCANY

A four-day-stay (3 nights) in an apartment at Erboli Residence,
A New Year's dinner at local restaurant with dances, live music and fireworks,
No extra charge for babies who sleep in cots.
A 10% discount for any reservations confirmed by December 5th

Just take a look at villa accommodation in Chianti Erboli website all the details about the offers, the way you'll stay at Erboli, what relax and wellness opportunities consist of, the products you can taste on the farm and dinner menus for the Immacolata Extralong weekend and the New Year's Eve one.

For any further information about the offers, just contact:

Erboli Residence di Cannoni Snc
Località Erboli, 166
52022 – Cavriglia (AREZZO)
Tel: 055/96.61.00 – 055/95.91.87
Mobile: 348/86.31.828
Fax: 055/95.44.659
Web: www.erboliresidence.com
E-Mail: info@erboliresidence.it

TBTOYL Article: The Benefits Behind Marketing Tracking

As with any marketing campaign you may run to assist your business, it is important to track the results of your Internet marketing campaign. This should be done on a continual basis so you can ensure the strategies you are utilizing are working. It can also help you to determine when a strategy is not working so you do not continue to invest time and money on a strategy which is not beneficial to your business. This article will discuss some of the options for tracking the results of your Internet marketing campaign.

Business owners who use banner ads have a simple way to track whether or not their banner ads are effective. This is possible because they can place code in the banner ad which will supply them with feedback each time a user clicks on the banner ad. This information is transmitted to the business owner so he can evaluate which of his banner ads are generating the most interest. If the business owner is currently using two different styles of banner ads on comparable websites he can use this information to determine which design is most effective. This is important because if one style is significantly more effective than the other it might be worthwhile to convert all of the banner ads to this style or to make changes which will make the two different styles more similar.

If the business owner is using the same banner ad on a number of different websites, the feedback can help him determine which websites are generating the most traffic for him. If he determines some websites are not generating a great deal of traffic it makes sense to discontinue the banner ads on these websites as they are not cost effective.

Business owners who utilize affiliate marketing during their Internet marketing campaign may also be interested in tracking the results of their affiliates. This is necessary because affiliates are often paid according to the results they generate but it is also useful for determining which affiliates are most successful. This information can be useful if different ads are running on different affiliate websites because it can be an indication of which websites are most effective. Tracking the results of affiliate marketing is similar to tracking the results of banner ads. You can place code in the ads which appear on the affiliate’s website to provide you with feedback each time a user clicks on the ad.

Another way to evaluate the results of an Internet marketing campaign is to simply closely monitor your own website traffic and sales. This is especially important when it is done in consideration with the type of marketing you are currently running. For example if you launch a new banner ad campaign with ads appearing on numerous high profile websites concurrently, you may notice an almost immediate increase in website traffic and sales. This information most likely indicates the banner ads are successful.

However, the problem with using this type of evaluation is it does not pinpoint successes or failures. If you launch your banner ad on five different websites at once you may notice an immediate increase in traffic and sales but will not be aware which websites are the most effective. For example, your advertisement may be running on five different websites but only one of these websites may be attracting attention for your business. Similarly if you are running several different styles of ads, some styles may attract more attention than others but you will not be able to differentiate simply by evaluating your website traffic and sales. The other four may only be generating minimal interest in your products or services. If you wish to use this method for evaluating the feedback on your Internet marketing efforts, it is worthwhile to only make one change at a time so you can more accurately determine what is working and what is not. Alternatively you can ask customers to fill out a survey stating where they saw your advertisement so you can solicit feedback on your marketing efforts.

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Presented by Massimo D'Amico (TBTOYL): http://eoltt.com/Jerry-Earns-25OOOO-Dollars-in-One-Year
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===========================

TBTOYL Article: Using Online Courses for Marketing

Online courses, or email courses are becoming an increasingly popular way for savvy Internet marketers to promote their products and services. Online courses or email courses essentially include short online presentations or emails which include insightful information on a particular niche subject. These courses are usually offered in multiple, short segments to keep the students interested in the topic. This type of advertising serves a useful purpose and many of the participants do not even realize they are being subjected to a marketing campaign. This article will discuss creating and distributing an online or email course for the purposes of advertising your business.

The creation of an online course of an email course should begin with a solid idea for a series of educational articles which pertain to your business and will be of interest to your potential customers. Educational email courses can sometimes be sold for profit themselves but if you are interested in using the courses as marketing tools you will most likely be offering these courses free of charge in an effort to entice potential customers to purchase your products or services.

Determining the topic of your courses is very important because it can dictate the success of your marketing effort. Consider an online retailer of running shoes. This business owner may want to develop a series of email courses on subjects such as training for a marathon, preventing injuries, increasing speed and running for fun. Each of these courses may contain a few segments which offer different perspectives on the subject. These courses are ideal for this business because they are subjects which are likely to be of interest to the customers of the business. Likewise a real estate agent may opt to offer email courses on subjects such as understanding mortgage options, finding a lender or house hunting. Again these are all subjects which are likely to be of interest to the real estate agents clients.

The distribution list for your online or email courses should mostly include members of your target audience. This can be achieved by either offering the course as a download online where only interested Internet users will partake in the course or only emailing the course to recipients who have specifically expressed an interest in receiving more information about your products and services and have submitted their email address for this purpose.

Once you decide on a subject for your online or email course, seek out a qualified writer to create the content for your online or email course. This will help to give your copy a more professional appearance. The writer can assist you by creating copy which is informative and useful to your readers but is also well written, clear, concise and easy to understand. If your niche topic is highly specialized you might have to provide the writer with product information as well as research materials to ensure the content is informative and accurate. Additionally, you should review the content once it is completed to verify the accuracy.

When distributing your email course or launching your online course, it is helpful to request feedback from the users as the conclusion of the course. This is completely voluntary but when users respond they can provide you with useful feedback which will be extremely helpful if you intend to launch a similar marketing campaign in the future.

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Presented by Massimo D'Amico (TBTOYL) : http://www.TheBestTrafficofYourllife.com
============================

Fabrizio Palenzona: Rome’s Leonardo Da Vinci Airport new exhibition space on 12th of October 2011.

Fabrizio Palenzona, Aeroporti di Roma, New exhibition space to inaugurate on the 12th of October 2011 at Rome’s Leonardo Da Vinci Airport
Visitors to Rome will soon be able to get their first taste of great Italian art as soon as they touch down on the tarmac. Rome’s Leonardo Da Vinci Airport (also known as Fiumicino) has plans to inaugurate a new exhibition space on the 12th of October 2011.

Every year more than 36 million passengers pass through the Roman airport. Planners have devised a permanent exhibition hall that will allow them to transform part of the airport into an introduction to Italian cultural heritage for tourists to experience as soon as they step off the plane.
The art hall will be located in Terminal 1, which is already home to a temporary display of the most prestigious ‘Made in Italy’ brands. The new space, however, will host a permanent art collection modelled after the Amsterdam airport which has set up a branch of the city’s famous Rijksmuseum on site.
It is only fitting that the permanent space at Fiumicino airport will first host a Leonardo Da Vinci exhibit when it opens its doors next week.
FONTE: Italymag.co.uk

How to Do Business: Internet Marketing for Beginners

Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

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PRESENTED BY Massimo D'Amico: http://www.TheBestTrafficofYourllife.com
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Do You Use Low Budget Advertising?

After the advent of online selling sites, shopping has been made so easy that it can be done within the comfort of the home. Online selling gave rise to online advertising also known as iAdvertising, which is proving to be the best way to reach a larger audience within a short time using less money.

There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. Pages can be submitted to the search engines after applying search engine optimization techniques. Websites offer various payment methods. Some take money for simply placing an ad or link on their website, some take money only if a visitors clicks on the link or website and some take money only if the visitors visits a link and have bought something or availed some service. There are options available for the type of ad being placed. There are pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can send mails to targeted customers.

Radio stations offer a good price to advertise during the non-peak time. Get in touch with the local station and try to ask for a discount. The same applies to television; even they have a minimal amount for advertising slots during the non-prime hours, especially after midnight. Contact different television station to compare pricing.

The age-old tradition of advertising in yellow pages directories is always a success. All businesses from small to big register themselves in the yellow pages and have sworn to be benefited from it. People can look up for contact numbers, addresses and services offered directly from the pages. 

Newspaper is the next best thing. First analyze the audience to be targeted by age group, sex, and location. Choose the local newspaper and section where the ad should be placed depending on the audiences to be targeted. The classifieds department of the local newspapers have special offers, find out in detail about the pricing structure for the size of the advertisements, number of words, font size, etc.

Design the business cards with accuracy. Try to include all the vital information about the business like the name of the company, where it is located, services provided, working hours, and contact information like landline number, cell number and person to be contacted. Personalized business cards are good way of reaching the genuine customers.

Other way to advertise is to give presentations on your products. Brochures can be inserted in the business presentation package. Other than things like history of the company and annual turn-up, once again business cards can be included in the package. Distribute newsletters with information about the latest offers and discounts. Informational letters of a page length and e-mails can be sent too on a regular basis. All this can become lot easier by getting in touch with companies who can provide the mailing list of a particular locality and it comes for a very small price. Again the yellow pages can be referred to get information about such companies. After getting the information get in touch with company to get a copy of the latest mailing list. Different companies charge different prices

The word of mouth is also a good method of advertising. Try growing the links in your network and join organizations which deals with advertising like trade associations and chamber of commerce. Active participation in events of these organizations eventually helps reaching more number of people.  

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PRESENTED BY Massimo D'Amico: http://www.TheBestTrafficofYourllife.com
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New and Used Forklifts and machine tools

[Bergamo] Machine tools, forklifts, tools, and assistance to 360 °? Selini Group is a leading player in northern Italy and to the market dedicated to the engineering mechanical industry. An incredible example of a concentration of more brands and companies under one roof in order to provide the best quality of products and services for engineering companies. Selini Group provides in fact the rental and sale of forklifts and is responsible for sales new and reconditioned machine tools. Not only new, but we also talk about using the company itself on its website it offers a catalog on cards used forklift trucks.

One of the best dealerships in Italian, is in fact the dealership officially STILL, OM, Kaeser dealership for the city of Bergamo. The company has its core business with truck sale also offers the service rental aerial platforms, tools, as well as the sale of air compressors and air treatment equipment. The service starter machine tools, as well as service for lift trucks support for machine tools and the many safety courses for forklifts make Selini Group company that wants to help the market for mechanical 360° providing expertise and to promote a one qualified supplier. The company also deals with the sale of original spare parts forklifts.

Advergaming: How to Advertise Through Videogames

The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming.

ATL Advergaming can be vaguely explained as a promotional video game. The business incorporates interactive video games on their website so as to create more awareness about their product among the website visitors. This method is also used to attract more visitors to the site and to increase the traffic flow on the website. If the games are made for product advertising, the product is highlighted in the game.

Before the invention of the internet, floppy disks and later compact disks were used as a medium to promote games and in turn a particular product. It started with floppy disk basically to create awareness as well as product promotion. The first Advergame was distributed by American Home Food, which was developed by Chef Boyardee. Taco Bell and Coca Cola followed it by giving customers floppy disks containing promotional games. The first Advergame to be distributed on compact disk was by Chex and General Mill. The graphics of these games have matured from arcade style flash to three-dimensional.

BTL Advergaming comprises of recruitment tools like In-game advertising, militiamen and edutainment. Usually the mascot of the particular company is depicted as the hero in such games. Pepsi man and Burger man were the mascots used in promotional games designed by Pepsi and Burger King respectively. The storyline of these games can be commercial, educational or political like the game American Army created to attract more youth towards devoting their life to army and also games meant to promote sports like Formula One racing are also a part of this technique.

In-game advertising is more commercial type and is purely targeted for promotion of the product via the game. This is really picking up and even movies are promoted by this method. Like on the website of the movie, The Mummy, there are games which have a storyline similar to the movie and the player is given knowledge of the facts about the movie and its subject, Egyptian Mummy. Educational Advergaming refers to games that portray a moral message to the players.

These games can also act as a medium of advertisement themselves like in the video game of EA Sports; banners of Pepsi line the frame of the game. By using this strategy the companies are able to provide low price or free games to the consumers.  This is also effective in reducing the price of games that have a monthly fee.

TTL Advergaming or through the line Advergaming is the most rare form of Advergaming. URL links are embedded into a game that takes the players to the web pages, which has BTL Advergaming. Different methods are used to attract the player to a particular webpage. In the game ” Enter the Matrix” URL hyperlinks are depicted in the background, which the player is forced to click to learn about the facts relating to the plot of the next level and at the same time advertises about the product. The curiosity to learn about the theme of the game attracts the player, although it might not be necessary to click to finish the game.  Such kinds of games are usually known as link-chases as one link will lead to another. Website visitors are sometimes tempted with a prize to prompt them to click the URL.

This technique of advertising is really beneficial as it not only creates awareness among the player but also among his friends who lands the website upon friend’s suggestion. The success of Advergaming is dependant on word of mouth and thus is also known as viral marketing. In the year 2004, this industry generated around $83.6 million and involved 105 million players.

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PRESENTED BY Massimo D'Amico: http://www.TheBestTrafficofYourllife.com
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How to write Business-to-Business Advertisement

Business-to-business firms are those firms that sell products and services among themselves. The selling is done to a client of other company, who might use the product for intermediate purposes or so. The advertisements relating to B2B companies should not only generate interest but it should also be simply out standing despite the tough competition. In the market, there are several firms who produce the same stuff and they reach out for clients with whom they want to do business. So finding the right client isn’t a big deal, but actually getting hold of them is.

In written content, use the name of the company in the first sentence; preferably first word. It is not pleasing to start with ‘we’. Following it, give a brief introduction about the company. In todays busy world people don’t have time to waste so deliver the message right away. Using catchy adjectives will do the trick. The sentence should be framed so that the client knows about the company, what it does and how it is unique from others. Pose questions before creating the writing material, like what is that the customer will expect and do they demand high quality. Don’t hesitate to use ‘you ’ very often. The reader will feel that he is directly being referenced and it will be easier for him to relate to.  

Play with customer’s psychology. Understand the difficulties faced by them and then show them how the company or the company’s product can solve it. Call of action can be given then and offer to clear their doubts. It should be more than just a helpline. The action should be really immediate. Simply don’t let the client slip away. 

After the initial writing, write in detail about the product or service provided. This is in-dept information for those concerned about your company’s product. Point out the advantages of using them. Write them in a hierarchical form with numbering or bullets. If writing short paragraphs, strong sub-titles can be used as heading of individual paragraphs. Again, using adjectives will be good.

A good amount of entertainment factor should be added. This will retain the interest of the customer and will not distract him. But if lots of it is used, it will simply become shabby. It’s a nice idea to use product noun as a verb along with other adjectives.

Submit website and advertisements to search engines. Millions of people use it everyday to find what they need. If the website is search engine optimized, it will surely get lots of traffic. The name of the company and keywords should densely populate the website content. Make it a compulsion for the visitor to go through the advertisement before moving on to the registration or payment process. Some B2B websites don’t allow adding an email address or URL in the advertisement. They can be tracked in by actually spelling out dot or at in the email address or website link.

Once the customer is lured, they should be maintained. Product should be delivered on time. Quality should be maintained. Once it is done, not only will they start trusting the company but also at the same time they will spread the word about the company. They will advertise for free. Their experience with the company will motivate others to join the bandwagon.   

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PRESENTED BY Massimo D'Amico: http://www.TheBestTrafficofYourllife.com
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CRITICAL MEDITAVISM one year after (September 14, 2010 - September 14, 2011)

One year after the manifesto of the CRITICAL MEDITAVISM (Meditavismo Critico) has been disclosed using many ways and today the manifesto of the art movement is deposited on the Historical Archive-Library of the Rome Quadriennial Foundation ( Archivio Storico-Biblioteca della Fondazione Quadriennale di Roma - ArBiQ) and the hope is that more and more worldwide art institutions will have a copy.

English version

MANIFEST OF THE "CRITICAL MEDITAVISM"

1. The Critical Meditavism is an art movement of interior nature that places the art in the centrality of the demands of the human spirit and that qualifies the artist as a scientist and explorer of the human creativity.

2. The Critical Meditavism, as art movement, is opposed to every form of materialism and considers itself son of this time.

3. The Critical Meditavism is founded on the principles of freedom, peace, truth, independence and moral and intellectual integrity of the artist with regard to the civil, political and religious society, whose he himself is expression.

4. The Critical Meditavism is transnational because it belongs to all humanity in general terms.

5. The Critical Meditavism recognizes all the main art movements previous to it and it is placed in a position of overcoming of the physiological limits that these have tried.

6. In Critical Meditavism the artist puts himself in the center of his inner world and his outer world.

7. In Critical Meditavism the artist puts himself in the center of his material world and his immaterial world.

8. The Critical Meditavism is based on the concept of "absolute mental empty".

9. In Critical Meditavism the concept of "absolute mental empty" is expressed in the quality and capacity of the artist to be the scholar and the impartial observer of his own creative thought.

10. In Critical Meditavism the concept of "absolute mental empty" is expressed in the quality and capacity of the artist to be the scholar and the impartial observer of his own creative action.

11. In Critical Meditavism the concept of "absolute mental empty" is expressed in the quality and capacity of the artist to be the scholar and the impartial observer of the final Artwork who he himself has realized.

12. In Critical Meditavism the final Artwork is the extension of thought and action of the artist.

13. In Critical Meditavism the artist and the final Artwork are the same thing.

14. The artists who will recognize themselves in this philosophical vision applied to art, will be called by the term of Meditavists.

15. The first Meditavist Artwork is the work Number One of the Conceptual Elaboration Cycle created by the artist Massimo Taccon in 1999, and today it is declared of universal heritage, in order to witness the moral engagement that the Meditavists has taken towards the rest of humanity, as custodians of the "truth" in the art.

16. This manuscript in original is preserved togheter with the artwork aforesaid. 17. On these grounds we found today the Critical Meditavism.

Signed by the founder, thinker and theoretician of the art movement called with the name of Critical Meditavism.

Rome September 14, 2010 The artist Massimo Taccon

Versione Italiana

MANIFESTO DEL "MEDITAVISMO CRITICO"

1. Il Meditavismo Critico è un movimento artistico di natura interiore che colloca l'arte nella centralità delle esigenze dello spirito umano e che qualifica l'artista come scienziato ed esploratore della creatività umana.

2. Il Meditavismo Critico, come movimento artistico, si contrappone ad ogni forma di materialismo e si considera figlio di questo tempo.

3. Il Meditavismo Critico si fonda sui principi di libertà, di pace, di verità, di indipendenza e di integrità intellettuale e morale dell'artista rispetto alla società civile, politica e religiosa di cui egli stesso ne è espressione.

4. Il Meditavismo Critico è transnazionale perchè appartiene all'umanità tutta in generale.

5. Il Meditavismo Critico riconosce tutti i principali movimenti artistici precedenti ad esso e si pone in una posizione di superamento dei limiti fisiologici da questi sperimentati.

6. Nel Meditavismo Critico l'artista si pone al centro del suo mondo interiore e del suo mondo esteriore.

7. Nel Meditavismo Critico l'artista si pone al centro del suo mondo materiale e del suo mondo immateriale.

8. Il Meditavismo Critico si fonda sul concetto del "vuoto mentale assoluto".

9. Nel Meditavismo Critico il concetto del "vuoto mentale assoluto" si esprime nella qualità e nella capacità dell'artista di essere lo studioso e l'osservatore imparziale del proprio pensiero creativo.

10. Nel Meditavismo Critico il concetto del "vuoto mentale assoluto" si esprime nella qualità e nella capacità dell'artista di essere lo studioso e l'osservatore imparziale della propria azione creativa.

11. Nel Meditavismo Critico il concetto del "vuoto mentale assoluto" si esprime nella qualità e nella capacità dell'artista di essere lo studioso e l'osservatore imparziale dell'Opera finale da lui stesso realizzata.

12. Nel Meditavismo Critico l'Opera finale è l'estensione del pensiero e dell'azione dell'artista.

13. Nel Meditavismo Critico l'artista e l'Opera finale sono la medesima cosa.

14. Gli artisti che si riconosceranno in tale visione filosofica applicata all'arte, verranno chiamati col termine di Meditavisti.

15. L' Opera prima meditavista coincide con l'Opera Prima del Ciclo Elaborazioni Concettuali dell'anno 1999 realizzata dall'artista fondatore Massimo Taccon e viene oggi dichiarata di patrimonio universale, a rappresentazione dell'impegno morale che i Meditavisti, in qualità di custodi del "vero" nell'arte, hanno preso nei confronti del resto dell'umanità intera.

16. Questo manoscritto in originale viene conservato insieme all'Opera sopradetta.

17. In base a tutto ciò si fonda oggi il Meditavismo Critico.

Firmato dal fondatore, pensatore e teorizzatore del movimento artistico chiamato col nome di Meditavismo Critico.

Roma 14 Settembre 2010 L'artista Massimo Taccon

Credit Card Offers: How to Deal with Them

If you’re a person who carries a balance, credit card offer might be the least thing on your mind right now. Credit card offer, no matter how enticing and convenient it might seem, may be the most expensive loans made by banks, department stores, and gasoline companies for you.

Sometimes, no matter how hard you try not to give in to the temptation the credit card offers, material cravings can sometimes be more powerful than the will of the mind. No matter how hard you try to resist the convenience and leisure the credit cards offer, you cannot help but to indulge. And the moment the credit card issuer offers you a card you can hardly wait for t to be approved and to use it to pay for items and services you fancy.
To avoid going beyond your credit limit, by now, you should know when to resist and indulge into the convenience the credit cards offer. Knowing how much the service provider or the store merchant collects from what you owe to your card issuer, you shouldn’t allow yourself spend what you don’t think you cannot pay. Or, by now, you should learn how to pay off what you owe each month, as long as you pay a minimum amount each time because this is what you get from what the credit card offers: interest on the balance you owe at the end of each period if do not pay the full balance every time your bill arrives.

If you are having problems saying “no” to credit card offers, the most effective way to prevent yourself in engaging into another compromise is a little bit of truth serum—how much credit card issuers get from the transaction you engage with them. Although credit card offers the almost priceless campaign ultimate convenience, think about this: the people who offer credit cards generate high profits from the people they have issued the card. Basically, reciprocal to what the credit card offers, is the high rate of interest. The convenience credit card offers sometimes no longer mounts up to the interest on credit cards alone but also from the bulk of accounts the bank profits for every credit card issued.

There are also those companies that charge an annual fee as part the credit card offer. But most of these companies sometimes charge late fees, over-the-limit fees, and other “miscellaneous” charges that the credit card holder often mistook as part of the service charge. Now, knowing how much you really “contribute” to the companies’ profit every time you pay what the merchant charges or every time you pay the fees to service providers—would you still be blinded with what the credit card offers?

What you can do

Wanting to breakaway from the habitual indulgence to credit card offer? Here are some tips that can help you veer away from the constant misleading promises and overwhelming credit card offer. Before you give in to what a certain credit card offers, think first what’s the purpose of filling out an application for a credit card and why do you need it and how sure are you that you can comply with the conditions of having another card. If ever your needs really demand for a credit card, then you must look for the most suitable type that will work best for your specific situation. Sometimes it is not enough to shop around for credit cards based of what they offer. More often than not, it pays to understand the terms of what the credit card offers before you getting the card. You must also take time to review the disclosures of terms and fees might appear on credit card offers you receive.

If you are really a person who cannot say “no” to numerous credit card offers, you must learn to pay bills punctually so the interest and charges are as low as possible. It also pays to read monthly statements while keeping the copies of sales receipts so you would compare the charges.
Indeed, having a credit card has become ingrained in the consumer’s psyche. That’s why it is imperative that people understand clearly the responsibilities of being a credit card holder and not juts base their assumptions on what the credit card offers.

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PRESENTED BY Massimo D'Amico: http://www.Free-Money-Card.net.ms | http://www.MyProductCenter.ws
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Research in Advertising: What do you Think?

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological. 

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company.

Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production. The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times. This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy.

All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result. 

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight.

The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

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PRESENTED BY Massimo D'Amico: http://www.EarnWhateverYouWant.com | http://www.TheBestTrafficofYourllife.com
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Do you use Billboard Advertising?

Outdoor advertising is a low budget and effective way of advertising a company’s product. Among the entire methods billboard advertising is the most sort after method, which has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion dollar was spent on billboard advertising alone, in the year 2006, as analyzed by Outdoor Advertising Association of America.

Billboard advertising is the best bet in outdoor advertising and isn’t that costly. And with the amount of exposure the product gets the money is worth it. In the past few years several factors have triggered billboard advertising and cost effectiveness being one of the prime reasons. One of the reasons being if an ad is placed in the local newspaper or a television channel the advertisement gets noticed for only thirty seconds and when the same advertisement is placed on billboard, it gets noticed through out the day, for months. Thousands of people view billboard everyday on their way to jobs or home, it doesn’t get lost in the pages like an advertisement placed in a newspaper or magazine. There is a frequent and continuous delivery of message. No other advertising method can grab the attention of people like billboard advertising. It creates brand awareness and strong name recognition.

One of the reasons behind the cost being low is technology. In the early years the billboards were hand-painted due to which the labor cost was high. Now, advertisers design and print their advertisements on a huge poster board or vinyl board by a computer-aided printer, which is very cost effective. Creativity can be achieved to the highest extent, with ease and less money. The brighter, colorful, creative the advertisement is, the more eye-catching it is. With the advancements in technology, it takes very less time to design billboards with unlimited possibilities.

Before placing a billboard advertisement in a particular area it’s better that a research is done about the interest of the people in and around that area. Like if the advertiser desires to post a billboard advertisement on a highway, he can choose the advertisement on a motel, cafeteria, or gas station. Depending on the locality specific potential customers should be targeted.

The cost is really reasonable. It varies from $1,000 to $3,000 per month. Ten advertisements will cost around $ 30,000. It might look like a big amount, but it costs almost same if placing a full-page ad in a newspaper for only a day. And if the effectiveness is considered for both the methods, newspaper advertisements are not even half as effective as billboard advertisements. When an advertisement is placed in a newspaper or in a magazine, the customer should reach out to see the advertisement, but when an advertisement is placed on a billboard, it is like reaching to the customers.   

Thus, Billboard advertising has high-impact on people and is a cost-effective method of advertisement. The above-mentioned advantages are few of the many advantages of billboard advertising. And that’s the reason why all types of companies and businesses are choosing to go with billboard advertising. From placing the billboard at a theater multiplex, highway, airport, and even pasting them on cars, any kind of product can be advertised to any kind of audience. And the effectiveness of it can never be underestimated.

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PRESENTED BY Massimo D'Amico: http://www.EarnWhateverYouWant.com | http://www.TheBestTrafficofYourllife.com
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Settembre, mese di rinascita per tutti coloro che in estate hanno un po’ rallentato la cinghia e si sono lasciati andare. Ora “finalmente” è giunta l’ora di riprendere la vita normale e riprendere con allenamenti e serate in palestra.

Per venire incontro a tutti gli amanti del fitness, vi segnaliamo alcune offerte strepitose che vi permetteranno di allenarvi, senza spendere cifre enormi, comodamente a casa vostra. La scelta è ampia e compre un po’ tutte le varie sfaccettature del fitness per soddisfare le esigenze di uomini e donne indiscriminatamente.

Tapis roulant elettrico: il tapis roulant Milan è un ottimo tapis roulant, con ben 25 programmi nella consolle di allenamento. Dotato di motore potente, permette un allenamento preciso e silenzioso con la possibilità di raggiungere velocità sino ai 12Km/h. Il nastro, di discrete dimensioni, è inclinabile sino ad un massimo del 10 %.

Ellittica elettrica: un meraviglioso attrezzo dal valore di mercato pari almeno al doppio del prezzo reale di vendita. Un’ellittica elettrica con volano da ben 20 Kg per poter svolgere il vostro allenamento in completa sicurezza e silenziosità. L’ellittica inoltre dispone di ben 16 livelli differenti di resistenza e di 12 diversi programmi d’allenamento.

Infine, per chi volesse qualcosa di più tranquillo abbiamo gli anelli Pilates Ring: Sono infatti sempre di più gli amanti di questa disciplina. Da oggi potrete allenarvi anche comodamente a casa spendendo per l’acquisto delle varie attrezzature Pilates come Pilates ring e toning ball veramente cifre irrisorie.

Prosperity: How to Write a Successful Advertising Plan

Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement.

Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage will he have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection.

After creating the outline of the picture, pick lines that will actually attract the customer. The message shouldn’t be long enough to bore the customer. Some advertisers are under the illusion that more the matter written, the better the message delivered. Usually they fear that they don’t miss out any information. This does nothing but decreases the effectiveness of the ad and customer is left unsatisfied.

For example, the heading of the advertisement shouldn’t be just “We Sell Clothes”, which is too precise. The liking of the people should be studied and the headline should be designed such that the customer feels that his needs are met. It should also take into consideration seasonal changes like If the season at that time is summer and there are lots of beaches around that area, the heading of the ad should be something like “Summer Clothes for Sale” or “Get the heat off – Buy Swimwear”. The body of the advertisement should talk of the necessities to switch to summer clothes like cotton clothing. It should discuss the health point of view too, like cotton cannot be used as swimwear as it will cause contamination, therefore the swimwear is made of synthetic material. Also include lines about swimwear for overweight people.

Ads are either traffic builder or relationship builders or reputation builder. Suppose the budget involved is less, the target should be relationship builder. Because once the customers are established, they will start trusting the company and won’t switch to other companies. According to a research it takes ten percent less resources to retain existing customers than attracting new customer. If the focus is on brand recognition, the advertisement should be traffic building.

The next point is whether the advertiser wants quick results or long lasting results. If quick result is desired, then a time limit should be levied. Like in case of seasonal sales, the customer hurries to get advantage before the offer is over. So quick results are expected in this case. But the disadvantage with advertisement with time limit is that the customer are bound to forget about the product or the company within a short period and it doesn’t creates a deep impact on the minds of the customer.

Competing against rival company’s ad also contributes to a successful advertising plan. The power of the message should be compared to that of the competitors’. It doesn’t mean that the advertiser should use the same plan like his competitor, it would look like imitation and effectiveness will be decreased. But the advertisement should be planned smartly via a different and effective path, to out-do the competitor’s advertisement.

The description of the product is also very vital like suppose an advertisement is made for a restaurant, it will get customers immediately, if it is attractive. But if the advertisement is for a computer, it won’t yield immediate results, as it’s not every day that someone buys a computer. This is called analysis of the purchase cycle.

If targeting for a higher impact, newsletter is the best bet. But if the newsletters are sent to the real potential customers, then this approach should be adopted for message delivery. It should only be opted be after thorough analysis, no matter what the budget is. Another important point is to always hire a professional advertiser or an ad writer because not hiring one will sometimes be more expensive and results in more losses.

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PRESENTED BY Massimo D'Amico: http://www.15000-Visits-in-Autopilot.net.ms | http://www.40000-Visitors-per-Week.net.ms
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All the desires are satisfied thanks to a holiday in Chianti

Which is the reason, the desire and the dream that invites us to go on holiday? We can answer “ all the reasons are right”, but thanks to a more precise and specified analysis we can say that we decide to go on holiday because we want:

• Having a break from ordinary busy life,
• Enjoying natural and charming landscapes,
• Tasting good food ,
• Knowing and experiencing something new,
• Spending emotional moments.

Those are the main desires that we expect as soon as we finish our luggage, but if we have had bad experiences in past, because many locations seamed so beautiful, but they were not right for our relaxing holiday, in future we could decide to choose a holiday in Chianti being sure to be an ideal place to satisfy the 5 points already described.

Holiday in Chianti means being immersed in a location rich of charm and poetry, an authentic “green ocean“ where every dream of wellness finds its satisfaction thanks to beautiful nature and to the tranquillity that is present in this nice zone of central Tuscany.

Chianti is for everybody. Chianti, for example, is the ideal place for couples that want to live a romantic holiday, but it is also perfect for families or for groups of friend. Staying in one of the numerous hotels in Tuscany it is possible to get the wonderful cities like Florence and Siena or enjoying the delicious food of the zone in the different restaurants or wine bars that are present in the zone.

Moreover, in Chianti it is possible trekking, motorbike riding, biking, horse-back riding, spending time in fishing, playing golf, tennis or other sports in unbelievable landscapes in contact with nature in fresh and clean air that is perfect to vitalize body and soul.

Thanks to a holiday in Chianti all the desires find their realization, because in this zone stress disappears leaving space to new sensations and emotions that we do not have to miss for experiencing freedom.

At Venice Lido Marina Gavazzi denounces the cover up by the Vatican of the Catholic Churchs sexual abuse scandal

The Vatican's cover up of the Catholic priests' sexual abuses is denounced by Marina Gavazzi during Open14 at Venice Lido from September 1st to October 2nd, 2011.

The fourteenth edition of OPEN, the International Exhibition of Sculptures and Installations will be held at Venice Lido and San Servolo Island. from September 1st to October 2nd, 2011, in conjunction with the 68th Venice Film Festival.

At this venue the Milanese photographer Marina Gavazzi is presenting an installation built from iron scaffolding tubes taken from an abandoned building site. It is a cube with, on each side, the same image named His Holiness representing the Pontiff enveloped in flames under the innocent look of an adolescent boy. The strength of the iron which acts as frame to the image is meant to reinforce the unequivocal message denouncing the decennia of sexual abuses perpetrated by Roman Catholic priests on young innocent souls whom the unsuspecting families had entrusted in their care. These crimes were well known to the recently beatified highest authority of the Vatican, but, in conjunction with his current successor, he nevertheless tried to cover them up until the scandal reached a level where it was impossible to contain.

For too long the Church has only tried to protect itself, with total disregard for the thousands of innocent victims who will continue for the remainder of their lives to bear the moral stigmas of the abuses suffered. Only in the United States more than 5,000 priests (including 16 bishops and archbishops) have been accused of sexual abuse from the 1950's to the current days. The number of their victims is estimated to be in excess of 150,000, as a result of the fact that each paedophile priest abused more than one victim, in one well publicised case in Massachusetts a priest admitted to having used violence on over 100 children of both sexes. The vastness of the phenomenon was well known at the Vatican since the middle of the 1980's, but until the scandal erupted at the beginning of the new millennium the Church tried with all possible means to avoid that the terrible truth surfaced, for example moving the accused priests to other parishes or even to other countries, to ma ke sure that they evaded ordinary justice. In many cases the same priests continued to use sexual violence on new unaware victims, thus increasing the responsibility of those who, in order to protect the Church's reputation, decided not to bring these crimes out in the open.

The artist wants to share this accusation with all those who have not lost the respect for the human being, and who oppose with all means the bigotry of a Church that is ethically corrupt, far away from the real needs of the people. The Church has to return to its origins, to the institution that Christ created, close to mankind in the good times and in the times of need.

The artists' works at Venice Lido and san Servolo Island are not tied to a specific theme, but to a communicative code that the artists express in absolute freedom. An urban walkway which is transformed in an artistic journey where the passer-by is immerged in an everyday environment that is exploited by the presence of an artistic context.

Curator of the event is Paolo De Grandis, together with Carlotta Scarpa, and the exhibition is organized by Arte Communications together with the City of Venice Cultural Affairs Office and with the support of the Italian Ministry of Culture, the Veneto Region, the Province of Venice, and the Comune of Venice. The event has in addition been supported in a curator role by Gloria Vallese, Christos Savvidis, Chang Tsong-zung and Ebadur Rahman.

Marina Gavazzi
info (at) marinagavazzi . com
www.marinagavazzi.com