RTI-MEDUSA-TAODUE: A NEW MAJOR FOR ITALIAN CONTENT IS BORN

An agreement was signed today to create a joint-venture that brings together
Medusa Film (a subsidiary of Rti, a leader in Italian film production) and Taodue
(controlled by Pietro Valsecchi and Camilla Nesbitt) leader in the production of quality
TV drama.
The aim of the operation is to create a new production company able to exploit
opportunities for growth in the content market for television and the cinema, both in
Italy and abroad.
The characteristics of the agreement
The operation will involve the creation of a new company (with net assets of around
€370 million) to which Rti will contribute 100% of Medusa Film and Valsecchi and
Nesbitt 100% of Taodue.
The shareholders of the production company will receive in exchange a 25% stake in
the new company (the remaining 75% of which will be controlled by Rti), as well as
around €107 million.
The governance of the new company will be guaranteed by a board of directors
comprising members nominated in proportion to the shareholders’ interest.

The value of the operation for Mediaset

The creation of this new joint-venture completes the company’s development project
in the content area, begun by Mediaset when it joined the consortium that bought
Endemol and the subsequent acquisition of the Medusa Group.

Rti’s traditional leadership in TV entertainment production (broadcast on Mediaset
channels and also distributed on the new platforms) was consequently reinforced,
firstly by an international opening thanks to Endemol (in May 2007) and then, in July,
with Medusa’s strong position in film rights which are an indispensable resource for
all media that distribute video content on whatever platform.

Today, thanks to the inclusion of TaoDue, the Mediaset Group also becomes leader
in the area of high-quality TV drama, which in continuous expansion, at both national
and international level.

Today’s definition of the agreement:
• represents an important base from which to pursue the development and
integration of film and TV drama production activities in Italy and around the
world;
• enriches the library with products with which it is possible to manage the entire
rights cycle, also by identifying new opportunities and spaces for their
exploitation;
• confirms the company’s intention to open up to the market and to develop also
in the new media area;
• and finally, and not least important, it guarantees a direct involvement and
growing commitment to the production of films and TV drama with new
investments that will valorise the talents of Italian professionals and will translate into development for the entire sector and support for the cultural
value of national products.

Above all, the operation creates new value, producing the necessary critical mass in
quality content which forms the basis for the launch of a new major focused on the
expansion and development of Italian products, also in foreign markets.

Milan, 29 November 2007

Medusa Film
Medusa Film is the leading company of the Medusa Group. Its core
business is film production (with investments in Italian cinema which
amount to an average of €65 million) and the distribution of films and
rights for theatrical, free-to-air, subscription-based and pay-per-view
television. In the distribution sector in 2006, Medusa was in overall
second place in the market and first among Italian companies, with a
market share of 13.0%. In the current season, which began on
1/12/2006, Medusa is the overall leading distributor, with a market
share of around 18%.

Taodue Film
Taodue, which was founded in 1991 by Pietro Valsecchi and Camilla
Nesbitt, is a leading player in the television market. Since the end of
the 90s it has produced quality TV drama and has made a distinctive
impression on many of the seasons on Canale 5, with successes
such as “La Uno Bianca”, “Ultimo”, “Distretto di Polizia”, “Ris”,
“Borsellino”, “Karol”, “Nassirya”, “Maria Montessori”, and the latest
hit “Capo dei capi”. Taodue produces films with a very strong link to
real-life events: from news stories and historical events on which
drama projects are developed which have allowed the company to
distinguish itself in the Italian television market.

Dept. of Corporate Communication & Image
Tel. +39 0225149251
Fax +39 0225149286
e-mail: ufficiostampa@mediaset.it
www.mediaset.it/corporate/

Investor Relations Department
Tel. +39 0225147008
Fax +39 0225148535
e-mail: ir@mediaset.it
http://www.mediaset.it/investor