Who is responsible for social media marketing?

With the massive increasing popularity of Social Media and Social Media Marketing, online marketing professionals are now asking a couple of questions:

- “who is responsible for marketing and contents in this new challenge?”

- "Does this sit entirely within the marketing department?"

Traditional marketing teams have usually managed brand and marketing campaigns within their companies.

Now it's time for a more coordinated effort.

The new culture of participation gives us the opportunity for using the new instruments of Social Network to the benefit of the whole organization.

• How does the HR team use Social Media to attract new talents?
• How does the Operational Team use the Social Network tools to stay in touch with employees and maintain engagement?
• How can Social Media help the R&D team in tapping into new ideas and testing responses to new products?
• How does the Merchandising team use Social Media to test or seed new sample product?

With so many potential and challenging oportunities companies need now to develop a new overall Social Media strategy for their business.

The next question is whether the CEO is up to date with the shift in the way consumers now interact with social media...

Find more here: Social Media: who's responsible?