PRESS RELEASE MEDIASET S.P.A. €300 MILLION BOND ISSUE

PRESS RELEASE
MEDIASET S.P.A.
€300 MILLION BOND ISSUE

Following the press release issued on 15 December 2009 and in line with the
resolution of the board of directors of the same date, Mediaset S.p.A. has
announced that it today successfully concluded the issue of an unrated bonded
loan, the company’s first on the Eurobond market and open solely to qualified
investors for a total nominal value of €300 million. Investors' demand for the bond
was above € 1.3bn, the final book being more that 4 times oversubscribed.
The main characteristics of the bonds are as follows:
- units of €50,000 and multiples of €1000 up to €99,000;
- expiring 1 February 2017;
- a fixed gross annual coupon of 5,00 %;
- an issue price of 99,538%.
It is expected that regulations for the bonds will be established on 1 February] 2010.
Bonds will be traded on the Luxembourg Stock Exchange.
The placement operation was managed by Banca IMI, BNP Paribas and Deutsche
Bank, as joint lead managers.
The operation will make it possible to extend the average expiry dates of the
Mediaset Group’s debt.

* * *

This Press Release is not an offer for the purchase of bonds in the United States. The bonds have not, and will not, be
registered as per the United States Securities Act del 1933, as modified (“Securities Act”), or in the terms of any financial
regulation in any of the states of the United States, or on behalf or to the benefit of a "U.S. person", as per the definition given
by Regulation S of the Securities Act, unless within the limits of applicable exceptions, i.e., an operation not subject to
registration requirements under the Securities Act.
This Press Release is not a public offer of financial products in Italy, as per art. 1, para. 1, letter. t), of Legislative Decree N°58
of 24 February 1998 .
This Press Release is exclusively aimed at subjects (i) outside the United Kingdom; (ii) with professional credentials in maters
pertaining to financial investments, as per art. 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion)
Order 2005, as modified (“Order”) or (iii) covered by the definition of art. 49, second para. from a) to d) of the Order or (iv)
those to whom this Press Release may be sent without violating the terms of article 21 of the Financial Services and Markets
Act 2000 (collectively identified as “relevant persons”). This Press Release is aimed solely at such relevant persons who may
not pass it on to others. All forms of investment referred to by this Press Release is exclusively reserved to relevant persons
and may only be effected by relevant persons.
This Press Release is not an offer of sale or an invitation to invest in financial products. Moreover, bonds may not be sold in
any country or jurisdiction in which such an offer might be considered illegal. No action has or will be taken to permit a public
offer of the bonds under any jurisdiction, including in Italy.
2
Stabilisation/FSA/ICMA
This Press Release (and the information contained herein) is not for publication, either
directly or indirectly, in the United States

Cologno Monzese, 21 January 2010

Department of Corporate Communications and Image
Tel. +39 022514.9251
Fax +39 022514.9286
e-mail: ufficiostampa@mediaset.it
www.mediaset.it/corporate/

Investor Relations Department
Tel. +39 022514.7008
Fax +39 022514.8535
e-mail: ir@mediaset.it
http://www.mediaset.it/investor