Press Release Ordinary Shareholders’ Meeting 21 April 2010 MEDIASET AGM APPROVES ANNUAL REPORT FOR 2009 DIVIDEND OF €0.22 PER SHARE

Press Release
Ordinary Shareholders’ Meeting 21 April 2010
MEDIASET AGM APPROVES ANNUAL REPORT FOR 2009
DIVIDEND OF €0.22 PER SHARE

The Annual General Meeting of the Shareholders of Mediaset, which met today
under the chairmanship of Fedele Confalonieri, has approved the Mediaset Group’s
annual report, as well as that of the parent company Mediaset SpA. for the year
ended 31 December 2009, together with the management report, as deliberated by
the board of directors held on 23 March 2010.
Mediaset Group. In 2009 the group generated consolidated net revenues of
€3,882.9 million (€4,199.5 million in 2008), operating profit (EBIT) came to €601.5
million (€983.6 million in 2008) and net profit of €272.4 million (€459.0 million in
2008).
Mediaset SpA. The parent company ended 2009 with a net profit of €329.7 million,
(€342.5 million in 2008).
The Annual General Meeting consequently resolved to distribute to the Shareholders
a gross dividend of €0.22 per share, i.e. before withholding taxes and any mandatory
substitute taxation. Payment will be made from 27 May 2010, with coupon
detachment on 24 May 2009 (coupon n. 14).
SHARE BUY BACKS AND UTILISATION
The Shareholders resolved to renew authorisation to the Board of Directors to effect share buy backs
in order to pursue, in the interests of the company, the aims foreseen by relevant regulations,
including:
• the availability of shares to be sold to employees of the company, its subsidiaries and holding,
as part of the Stock Option Plan for 2003-2005, 2006-2008 and 2009-2011;
• to conduct operations for trading, coverage or arbitrage purposes.
• conduct investment operations in liquidity.
Buy back operations will be conducted in accordance with Artt. 2357 ff. of the Civil Code, Art. 132 of
D. Lgs. 58/98, Art. 144-bis of the Consob Regulations implementing the legislative decree of 24
February 1998, n. 58, regarding the regulation of issuers and all other applicable norms, including
those of the Directive 2003/6 and relative national and European norms.
The share capital is currently €614,238,333.28, and is divided into 1,181,227,564 ordinary shares and,
as of today, the company’s treasury stock is made up of 44,825,500 shares, which corresponds to
3.795% of the share capital. Subsidiary companies of Mediaset do not hold shares of the parent
company.
The Shareholders therefore attributed to the Board of Directors the power to buy, also through options
trading or financial instruments and derivatives of Mediaset stock, up to a maximum of 118,122,756
and, in any case, within the legal limit, of ordinary company shares with a nominal value of €0.52 each (equal to 10% of the company’s share capital), in one or more operations, up until the approval of the
Company’s Annual Report for the year ended 31 December 2010, and, in any case, for a period of not
more than 18 months from the date of Shareholders’ approval. The above sum is guaranteed by
existing reserves deriving from the last approved balance sheet.
Buy back operations will follow the following procedures:
i) buy backs destined to facilitate the Stock Option Plans for 2003/2005, 2006-2008 and
2009/2011, must be made on the listing stock exchange according to the procedures
foreseen by Art 144- bis b) and c) of the Regulations for Issuers at a price not greater than
the highest price of the last independent operation and the currently highest offering price
on the independent automated market run by Borsa Italiana;
ii) any other eventual buy backs must be made on the listing stock exchange according to
the procedures foreseen by Art 144- bis b) and c) of the Regulations for Issuers at a price
not greater than the highest price of the last independent operation and the currently
highest offering price on the independent automated market run by Borsa Italiana.
The Shareholders also authorised the Board of Directors, in full compliance with current legislation,
and specifically Art. 2357-ter of the Civil Code and the rgulations issued by Borsa Italiana and Eu
norms, to:
1. transfer company shares acquired on the basis of the present authorisation, or already held in
the portfolio, to employees of the company, its subsidiaries or holding, for the exercise of
options to buy such shares held by the said employees at the prices, on the terms and in the
manner foreseen by the conditions of each of the Stock Option Plans for 2003/2005, 2006-
2008 and 2009/2011. The present authorisation applies to the period of validity established by
the stock option plans;
2. transfer company shares acquired on the basis of the present authorisation, or already held in
the portfolio, in the following alternative procedures:
i. in cash; in such cases, sales will be effected on the listing stock exchange and/or off
market, at a price of not less than 90% of the reference price of the stock on the day
before any such operation;
ii. by trading, exchange, contribution or other operations, in the context of industrial
plans or extraordinary financial operations. In such cases, the economic terms of the
transfer, including the evaluation of the shares that are involved in the exchange, will
be determined with the assistance of independent adjudicators, given the nature and
the characteristics of the deal, also taking account of the market performance of
Mediaset shares.
The authorisation as at 2) above is agreed for a period of not more than 18 months from the date of
the resolution.

Cologno Monzese, 21 April 2010

Department of Corporate Communications and Image
Tel. +39 0225149156
Fax +39 0225149286
e-mail: ufficiostampa@mediaset.it
www.mediaset.it/corporate/

Investor Relations Department
Tel. +39 0225147008
Fax +39 0225148535
e-mail: ir@mediaset.it
http://www.mediaset.it/investor