The Expert Says: Your Sale Copy Sucks

Hi, this is Massimo.
How do you write your ads?
Whatever, your ad must attract your readers
and convert them into potential BUYERS.

What are you offering?
SEO? Writing articles? Link building?

Whatever, you need to be more specific and your ad
must attract your readers. Take a look at this example:

"You could make big money in just few clicks.
This is an amazing opportunity to sell your
products or services."


Now... take a look at the new ad:

"Discover How to Make $197 Per Day In Just 3 Clicks.
Limited Opportunity - Expires In 48 Hours. Act now!"


The second ad shows a similar concept (compare 2 ads),
but it's a strong-solid ad. It's more powerful than the first one.

Your ad needs to catch the attention of your readers,
otherwise you will lose the game. Take advantage
of the following points:

=> Use numbers
=> Be short
=> Catch the attention
=> Create emotions in your readers
=> Show benefits
=> Force to act


ANOTHER THING => Sell what people want:

* People want to make more profits.
They may want to start their own business,
get a higher paying job or invest in the stock market.
This will make them feel successful.

* People want to look better. They may want to lose weight,
tone their body, or improve their facial features.
This will make them feel more attractive.

* People want to be comfortable. They may want to relive aches
and pains or want to sleep in a more comfortable bed.
This will make them feel relieved.

* People want to live longer. They may want to get in shape,
eat better or gain extra energy. This will make them feel healthier.


That's all for today.
Massimo D'Amico


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