Advertise, Do not Spam. Do You Agree?
http://traffic-software.com/freewebinar.html
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There is a fine line between advertising and spam and unfortunately many
business owners do not understand the difference between the two. This is
important because while a cleaver, well planted Internet marketing campaign can
help to attract new customers and keep existing customers loyal, spam is likely
to alienate both new customers and existing customers. This can be extremely
damaging to profit margins for the business owners. This article will take a
look at a few basic Internet marketing strategies such as banner ads, email
campaign and message board posts and describe how each can quickly cross the
line from cleaver advertising to spam.
Banner ads are one of the most popular strategies which accompany an Internet
marketing plan. These ads are usually ads which appear at the top of websites
and span the width of the website. It is from this appearance that they earned
the name banner ads but actually banner ads can refer to ads of a variety of
different sizes and shapes which appear in an array of different locations on a
website. In many cases the business owner purchases advertising space on these
websites but the banner ad may also be placed as part of an exchange or an
affiliate marketing campaign. Banner ad exchanges are situations in which one
business owner posts a banner ad on his website in exchange for another business
owner posting his banner ad on the other website. These agreements may be made
individually between business owners with complementary businesses or as part of
exchanges facilitated by a third party. In the case of affiliate marketing, an
affiliate posts and advertisement for your business in exchange for compensation
when the banner ad produces a desired effect such as generating website traffic
or generating a sale. The terms of these agreements are determined beforehand
and are generally based on a scale of pay per impression, pay per click or pay
per sale or lead.
Now that you understand what banner ads are, it is also important to understand
how they can be overused and appear to be spam. Judiciously placing your banner
ad on a few websites which are likely to attract an audience similar to your
target audience is smart marketing, placing your banner ad on any website which
will display the ad regardless of the target audience can be construed as spam.
Internet users who feel as though your banner ads are everywhere they turn will
not likely take your business seriously and are not likely to purchase products
or services from you as a result of your banner ads.
Email campaigns can also be very useful tools in the industry of Internet
marketing. These campaigns may involve sending periodic e-newsletters filled
with information as well as advertisements, short, informative email courses or
emails offering discounts on products and services. Loyal customers who opt into
your email list will likely not view these emails as spam and may purchase
additional products and services from your business as a result of this
marketing strategy. Additionally, potential customers who have specifically
requested additional information on your products and services will also find
this type of marketing to be useful. However, email recipients who did not
request information are likely to view your emails as spam. Harvesting email
addresses in a deceptive manner and using these addresses to send out mass
emails will likely always be considered to be spam.
Finally, message boards provide an excellent opportunity for business owners to
obtain some free advertising where it will be noticed by members of the target
audience. If the products and services you offer appeal to a specific niche, it
is worthwhile to join message boards and online forums related to your industry
of choice. Here you will find a large population of Internet users who may have
an interest in your products. You might consider including a link to your
business in your signature or posting the link when it is applicable to the
conversation. However, care should be taken to carefully review the message
board guidelines to ensure you are not doing anything inappropriate. This
technique is smart marketing. Conversely, replying to every message with a link
to your website when it is not relevant to the conversation is likely to be
construed as spam by other members. Once they begin to view your posts as spam,
they are not likely to visit your website via the links you post.
==================================
Do you know One of the Best SECRETS to build a successful business?
Write down this secret asap: "Create Connections with People ".
....apply the secret to your business :-)
** the first joint venture with my friend Paul made $87,500+ in less than 1
year, without paying a dime in advertising.
Over 40 MILLIONS clicks delivered to our customers. Zero cost per click and we
used a free website template ( domain is EOLTT.COM ) ---- The simple
website still deliver clicks every day on autopilot without a single investment.
** the second connection with Giacomo Bruno made $110,000+ in 1 year, without
paying a dime in advertising.
We built a terrific product in 2 months -- in return I got amazing
VISIBILITY in Italy starting from zero ( zero advertising! ). My brand and my business group " Gruppo Freeperclick" are real results of
the amazing connection with Giacomo.
** Build giant mailing lists of subscribers that follow you ( in
some lists I have 21,000+ subscribers ).
Mailing lists are a very important factor to create excellent connections
with your customers - it means THE LIFE of your business.
Remember: your success depends by connections with people.
DO
YOU
NEED
HELP?
Meet the team with one click -
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http://impari-guardando.com/businessblog
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http://www.education-online-life-teaching-tool.com
-
Monday, April 06, 2020
Advertise, Do not Spam. Do You Agree?
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