Blog Marketing Guide: Apply 3 Little Secrets
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Blog marketing is pretty much the same as website marketing. However, if you
have never had a website, and are not familiar with marketing these great tips
will help you get started.
Blogs also known as web logs are the latest thing on the internet. With there
being so many blogs out there in cyber world, how do you make yours known and
get people to read it. How do you have the most often read blog on the market
that you are promoting? Because there are so many people that are trying to all
accomplish the same thing, how are you going to stand out?
There are several things that you can do to make your blog marketing a success,
and we are going to cover some of them right here. The first thing that you
should know is that you should have your blog URL pointing to your market. For
example, if you are trying to promote and sell sunglasses from your blog, you
want your URL to say www.sunglasses.blogurl.com. Doing so will give you an extra
advantage.
The next step would be to customize your blog. Rather than having the same old
blog interface like everyone else has, make your unique and interesting to look
at. This will also help anyone from getting your blog confused with others that
look just like it. There are so many types of blog software on the market that
having your own look should not be that difficult to accomplish.
Keyword research is another very important part of blog marketing. If you are
not using the keywords that people search on, then chances are no one is going
to find your blog. Have a variety of keywords in your blog as well. Not just the
same one over and over. Not everyone just uses the term ‘sunglasses’ when they
are searching for shades to keep the sun out of their eyes. Keyword research is
an important factor to remember.
Using SEO on your blog, which stands for search engine optimization is a great
idea as well. SEO will help get your blog out there and read, and will also help
you get a better ranking with Google. Being as high as you can be in the Google
search engine results is something that you want.
Find other sites and blogs that are in the same market as yours, but not in
direct competition with you to exchange links with. This will help you out a lot
as well, especially if you can get some good exchanges with high authority sites.
The higher the page rank of your link exchange, the better for your blog.
Many people do not realize this, but having a different title tag in the HTML
code on each page makes a big difference. If you have given the first page on
your blog the title of ‘sunglasses’, you need to be sure that none of your other
pages are named this. Doing so will make Google think that you are spamming that
keyword, and that will result in them punishing your blog URL.
Once you have done your keyword research, you will want to write content based
on the research you have done. Using one or two keywords, make entries into your
blog using the keywords will make it easy for your blog to be indexed under
those terms. That will also result in people searching on those particular terms
able to find your blog.
Pinging your blog frequently is another good way to get your blog seen. Every
time that you update it, use the ping tools to ping it. This will let all of the
blog directories know that you have added something new to your blog. This also
brings you in some more traffic.
Be sure that you put new entries into your blog on a regular basis as well. This
will help keep you up to date and current and also will keep your readers coming
back for more.
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