Do You Use Advertising into Your Email Marketing?
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Tell me what do you think about it? This article will take a look at both sides
of the argument and allow the reader to formulate his own opinions on whether or
not this subject is worthwhile.
The subject of whether or not it is acceptable to use advertising in email
market is hotly debated with some Internet marketers being strongly in favor of
placing advertisements in email marketing while others are strongly against the
use of advertisements in email marketing.
There are some Internet marketers who are strongly in favor of the use of
advertisements in emails distributed for marketing purposes. Those who favor the
use of advertisements view the sale of advertising space on email marketing
materials such as emails or e-newsletters as a way to generate profit from the
email marketing itself. They also believe this tactic puts less pressure on the
Internet marketer to meet the expectations of the members of the email
distribution list because the emails are already generating a profit even if
they do not entice the email recipients to make a purchase.
Those who are firmly against the use of advertising in email marketing feel as
though this makes the advertisements seem more like spam and less like marketing
materials or useful information. Those on this side of the fence feel as though
any advertisement in an email marketing campaign should be subtle advertising
for the products and services offered by the distributor of the email and not
advertisements for businesses who have paid for an advertising spot on the email.
They believe the original emails are acceptable but additions to them are spam.
Still others are someone in between on the debate regarding whether or not
advertising in email marketing is acceptable. In most cases these individuals
believe it is acceptable for there to be advertising as long as it does not
overshadow the original intent of the email. This middle of the road concept
implies the Internet marketers are not firmly for or against the concept of
placing advertisements on emails distributed fro marketing purposes.
The information in this article is rather vague by intention because it leaves
more of an opportunity for the reader to form his own opinion. This is important
because the subject is largely a matter of personal preference. Each reader must
decide for himself whether or not he agrees with one side or the other or
chooses to take a middle of the road stance. The opinions of readers of this
article may be influenced by whether or not they are considered to be marketers
or consumers. This is significant because it can impact the preferences.
For example consumers may be less likely to appreciate advertisements in emails
intended for marketing purposes because they feel it distracts from the original
products. However, marketers may be more apt to be accepting of advertising
because they can understand the financial gain which is possible.
When evaluating opinions about the use of advertising, it is important to note
whether or not the individual offering the opinion is involved in advertising.
It might be more worthwhile to seek out opinions from consumers only as they are
more likely to share the beliefs of your potential customers.
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