Do You Create Email Lists for Your Marketing Campaigns?
http://TheBestTrafficofYourllife.com
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Are you considering email marketing as one important aspect of your advertising
campaigns? Many business owners shy away from email marketing because they
believe all email marketing campaigns are purely spam. However, this is not true
and not partaking in this type of marketing can cause your business to lose out
on a great deal of business.
By not appealing to potential customers via email, your business may lose a
great deal of business to competitors who are using email marketing campaigns to
reach customers around the world. However, the first step of an email marketing
campaign should be creating an email distribution list.
Once you have made the decision to start using email marketing to promote your
business you are likely facing the dilemma of compiling an email distribution
list. This is essentially a list of email addresses to which you will email your
advertising and promotional materials.
One common way to gain a list of email addresses is to purchase a list from
distributors. However, this method is not very effective at all and we do not
recommend it. The problem with purchasing an email list if you have no way of
knowing whether or not the members of the list would have any interest at all in
your products or services.
This is very important because while you want to reach a large audience with
your email marketing you also want this audience to be members of your overall
target audience.
When you purchase an email list you may be sending your email messages to some
users who might be interested but this is largely coincidental and is not likely
to be well received because the message was not solicited. Internet users are
very quick to delete materials they believe to be spam without even opening or
reading the emails.
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In fact some Internet service providers include spam filters
which may automatically delete your emails if your messages are deemed to be
spam. These filters run complex algorithms on the subject heading and content of
the message to determine whether or not it is spam and are quite adept at
weeding out spam. Therefore you run the risk of having your email marketing
effort turn out to be a complete waste if the majority of recipients never even
read or receive the message.
A far better way to create an email distribution list for your email marketing
campaign is to ask current customers as well as interested potential customers
to register with your website to receive additional information and periodic
updates about your products and services as well as other information which
might be of interest to them. This provides you with a database of email
addresses from current customers as well as potential customers who have a
genuine interest in your products and services and who are interested in
learning more about these products and services.
Once you have a list of interested customers or potential customers you can send
emails or create e-newsletter for distribution to the members of your email
list. These documents should contain a wealth of valuable information as well as
a soft sell pitch for your products and services.
This information will be valued by the readers and may help to persuade them to
try your products and services. You might also want to include useful links to
either your website as well as other websites which may be of interest to your
readers. Your content should also contain a portion which urges the reader to
take a specific action such as making a purchase or at least investigating a
product further.
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