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Do you understand email marketing? Business owners should first understand the
options available to them in terms of email marketing. The most common options
include sending out mass emails with promotional materials, publishing and
distributing e-newsletters and offering correspondence courses via email.
There are some savvy business owners who are already employing email marketing
techniques to create additional business for themselves and to gain an advantage
over the competition. While not having a great deal of knowledge about email
marketing is not an immediate threat to your business, you should start learning
about this concept to ensure it does not become a problem for you later as more
and more business owners in your niche begin to take advantage of the concept of
email marketing.
The advantage to all of these marketing strategies is the ability to reach a
worldwide audience. Unlike traditional methods of marketing such as television
and radio ads or print media ads which only reach an audience in a limited area
anyone with access to the Internet can benefit from your email marketing
techniques.
Mass emails are the most popular form of email marketing. This includes emails
which are sent to hundreds, thousands or even millions of recipients at once.
The problem with this type of marketing is the potential for having your emails
viewed as spam. This is likely to occur if you send your emails to recipients
who have no interest in your products or services and have not expressed
interest in receiving emails from you.
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E-newsletters are also becoming increasingly popular as a form
of email marketing. E-newsletters can be a simple or as complex as you prefer
and may include text, graphics, advertisements, links or any combination of
these elements. One of the first decisions you will have to make is whether you
wish to make your e-newsletter strictly text or include graphics in the
e-newsletter.
If you are on a tight budget, it may be worthwhile to only include text to avoid
the need to hire a graphic artist. You may be able to incorporate graphics
yourself but they won’t look nearly as professional as the graphics provided by
a professional. Likewise you can certainly write your own copy for your
e-newsletter but you will likely create a much better impression if you hire a
qualified professional writer to create the content for you instead.
Hiring a professional graphic artist and a professional writer may seem like an
extraneous expense but it is actually quite important. Your e-newsletter may be
the first impression many potential customers get of you and your work so it is
important to make sure everything is of the highest quality.
Correspondence courses offered via email is the final email marketing strategy
we will discuss. These courses may be either offered for a fee and turn into a
source of income themselves or they may be made available for free.
The theory behind offering these courses for free is they often contain subtle
advertising urging visitors to invest in the products and services offered by
your business. Whether you charge for your email correspondences courses or
offer them for free, care should be taken to ensure the information contained in
these courses is completely accurate.
This is critical because potential customers who receive these email courses
will be judging your business based on the quality and accuracy of these email
courses. If they are filled with errors the potential customer may doubt the
quality of your work and seek out the products and services offered by others
including your direct competitors.
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