Are You Combining Email Marketing With Other Methods?
http://EarnWhateverYouWant.com
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If you are planning to combine multiple forms of advertising, you should be
aware that this can make it difficult for you to evaluate the effectiveness of
each marketing strategy. This is especially true of the marketing strategies are
implemented concurrently. When you are only using one type of marketing strategy,
you can generally attribute increases in sales or website traffic to changes in
the marketing strategy.
Whether you choose to do your marketing online or offline, one thing does not
change. This is the concept that no single marketing strategy will be as
effective as a combination of two or more marketing strategies.
This does not mean it is necessary for you to implement every known marketing
strategy to promote your business but rather it implies that it is worthwhile to
market from a few different perspectives to help you achieve your business
related goals.
As the old saying goes, “Two heads are better than one,” and this is certainly
true when it comes to marketing. You may enjoy a great deal of success with
email marketing but this does not mean you should not try other types of online
marketing such as website creation, participation in industry related message
boards, placing banner ads, orchestrating an affiliate marketing campaign and
generating inbound links to your website.
While it is possible that not all of these strategies will be effective for your
business, you are likely to find at least one other option which complements
your email marketing and helps you to achieve your business related goals.
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Alternately you may even wish to combine your email marketing
campaign with more traditional marketing strategies such as radio ads,
television ads and the print media. Just because these types of advertising do
not take place online, does not mean they will not be able to help you generate
more business.
In fact advertising both online and offline can allow you to reach a larger
target audience. This is because you will likely reach Internet users around the
world but can also reach potential customers who do not utilize the Internet for
purchasing or researching products or services similar to the ones you offer.
Popular marketing strategies to combine with email marketing include banner ads
and message board participation. These are all online activities and each one
individually is fairly simple. However, in combination these simple activities
can create a powerful statement.
You may send out emails offering useful information about your products or
services, purchase banner ad space on websites which may be of interest to your
potential customers and participate in industry related message boards where you
can earn the respect and pique the interest of potential customers.
Even if your potential customers are not currently in need of the products and
services you offer, seeing your business name so often can have a branding
effect. Branding is essentially a process in which consumers see a company name
so often that they are more likely to select a product from this company when
they are in need of an item the company offers.
This will help to pinpoint which changes produce an increase in sales or website
traffic. It can also help you to determine when changes to your marketing
strategy have a detrimental effect on your sales and website traffic.
However, if you are having difficulty determining which marketing strategy is
most effective you can consider asking customers to answer survey questions and
provide information such as how they learned about the products or services your
business offers.
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