Guest Bloggers: Do You Use This Resource?
http://EarnWhateverYouWant.com
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Owners of a successful blog that has a large following may sometimes have the
need to use guest bloggers. An example of when this practice may be a good idea
is when the owner of a popular blog will be unavailable to post new blog entries
for an extended period of time.
In this case the lack of blog updates may cause the blog to lose traffic so it
would be prudent for the blog owner to make arrangements for a guest blogger or
a series of guest bloggers to post new items during his absence. The blogger may
also wish to announce the intention to use guest bloggers during this period of
time to ensure loyal blog visitors are aware of the situation and that it is
only temporary.
Advertising for Guest Bloggers
There are a number of locations where a blog owner can advertise for guest
bloggers. Job boards specifically for bloggers or freelance writers are an
excellent option for finding guest bloggers. Job boards for bloggers are
frequently visited by experienced bloggers who are looking for new opportunities
to blog for compensation.
These bloggers may have specific experience with the subject matter of the blog
or may simply be adept at creating interesting blogs on a variety of subjects.
Job boards for freelance writers are another great option. These writers may not
necessarily have experience blogging but they may have other writing experience
that is useful. Blog owners should consider posting a detailed messaged
specifying the type of work required and duration of the project and asking for
clips from the writers which can be used to verify the writer’s skill level.
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Blog owners may also wish to advertise for guest bloggers on
message boards related to the subject of the blog. Visitors of this blog may not
necessarily have writing experience but will likely be quite knowledgeable about
the subject of the blog and therefore be capable of producing interesting and
insightful blogs.
Selecting Guest Bloggers
Selecting a guest blogger should be done carefully to ensure the guest blogger
is reliable and capable of producing articulate, informative and interesting
blog posts. Blog owners who advertise for a guest blogger on job boards for
bloggers and freelance writers should ask for clips demonstrating the writer’s
ability to write blogs which are interesting and informative.
When advertising on a message board for a guest blogger, the blog owner might
want to consider using the applicant’s previous posts to evaluate his writing
ability and knowledge of the subject matter. He should also consider the type of
response the applicant’s message board postings typically elicit.
This is important because it is a good indication of the type of response the
blogs will elicit. Blog owners should also ask the applicants for references and
should contact these references to obtain information about the bloggers work
ethic and ability to complete projects.
Compensating Guest Bloggers
Blog owners should also carefully consider how they intend to compensate guest
bloggers. This can be done in the form of financial compensation or through
allowing the guest blogger to post a brief biography with a link to his personal
website or blog at the conclusion of the blog post. The latter form of
compensation is essentially free advertisement space for the guest blogger.
The blog owner may also wish to compensate the guest blogger with a combination
of money and free advertising space. Regardless of the method of compensation
chosen the blog owner should discuss this with the guest blogger before work
commences and should enter a written contract with the guest blogger which
explicitly states the terms of the compensation to avoid disputes.
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