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One of the most important criteria in seeking a consultant to assist you with
your email marketing campaign is experience. Specifically it is experience which
has resulted in past success. Business owners realize the importance of email
marketing even if they do not know how to run an effective email marketing
campaign.
Simply stated this means a business owner may realize it is imperative for him
to run an email marketing campaign to help him meet the needs and expectations
of his target audience, but he may not know how to orchestrate an email
marketing campaign which is truly effective.
Fortunately for these business owners they do not have to know a great deal
about email marketing because there are plenty of Internet marketing consultants
who can assist them in planning and running an effective email marketing
campaign.
This means if a consultant was able to help a variety of past clients to attain
their goals through email marketing, the consultant will likely be able to
assist you in the same way.
Another important criterion when hiring a consultant to assist you with your
email marketing campaign is the opinions of past clients. Before committing to
work with a particular consultant you should request references from past
clients.
You should not only request these references but also contact each of the past
clients provided and question them about their experiences with the consultant.
It is important to keep in mind the consultant will likely only provide
reference he is confident will offer a positive opinion of his services.
However, you can still learn a great deal about the consultant’s style,
personality and techniques through these references. This is important because
the consultant’s personality as well as his skill and abilities is also very
important.
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If you do not get along with the consultant and have difficulty
talking to him, it can be difficult to work with him. Additionally, it might be
hard for you to meet your business related goals because you are likely not
providing the consultant with enough information or offering feedback which
could help him to adjust his strategies to better meet your expectations.
While it is true that skill, knowledge and ability are all important sometimes
none of these matter if personality conflicts prevent you and the consultant
from communicating adequately. Therefore your personal opinion of the consultant
should always be carefully considered before making hiring a consultant.
Although consulting references is a good idea, you should also consider
contacting the Better Business Bureau (BBB) as well and also seeking out
independent reviews of the consultant you are considering hiring to assist you
in your email marketing campaign.
The BBB can provide you with a great deal of information regarding the past
performance of the consultant. If the consultant has been in business for a
number of years and does not have any unresolved complaints with the BBB, this
is a good indication the consultant performs adequately and treats clients
fairly.
Conversely a consultant with a number of unresolved complaints against him is
not likely going to be a good choice.
Similarly a consultant who has a number of independent reviews raving about the
quality of his service is likely a good choice to assist you in your email
marketing campaign while a consultant who has a number of poor reviews on the
Internet is not really a good choice for assisting you with your email marketing
campaign.
Now that you understand the advantages and disadvantages of email marketing, you
might wonder how you can maximize the advantages to use email marketing to your
advantage. The most important factor to consider is your email distribution
list.
This should consist of former customers who have expressed a desire to receive
emails with information and advertisements as well as potential customers who
have also expressed interest in more information.
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