Do You Track Responses Inside Your Autoresponder?
http://EarnWhateverYouWant.com
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Advertising campaigns cost a lot of time and money, and campaigns that are not
doing well need to either be changed or scraped. When using autoresponders for
purposes of Internet marketing, you will be able to tell how well your
autoresponder messages are doing by using response tracking.
Not all autoresponder services offer tracking abilities such as this. If
tracking is important to you, you need to make sure that this is one of the
features of the autoresponder service before you sign up.
If you have never tracked your autoresponder responses before, you should
definitely consider it. Again, this information allows you to find out what is
working, and what is not working. It will essentially make your autoresponder
marketing much more effective and profitable.
Autoresponder response tracking is usually easily set up with the higher quality
paid autoresponder services. Using the tracking set up tool, you simply enter
the web site address that you want your readers to visit, and the software
generates a brand new URL. This URL is used track the number of clicks that you
have from the autoresponder message to the website that you are promoting.
When a person clicks on that special URL, the click is captured, and they are
automatically redirected to the website that you intended them to arrive at. The
visitor does not know that they have been redirected in most cases.
You can monitor the results through the control panel of your autoresponder
service account. The control panel will tell you how many messages were
delivered, and how many clicks were received. Most quality autoresponders will
even include a feature that allows you to track how many of the emails were
opened.
This is a great marketing research tool for mass email marketing. This feature
gives you the ability to know whether the message you are sending out is
effective, or if changes need to be made. It also allows you to see if the sales
copy on your website is effective, in a ‘round-about’ way.
For instance, if you are getting thousands of clicks from the autoresponder
message, but very few clicks from the sales page to the order page, you know
that the autoresponder message is working, but the sales copy is failing.
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If you are using your autoresponder to sell a product or service, you must be
very careful as to how you approach your potential customer. Few people like a
hard sale, and marketers have known for years that in most cases, a prospect
must hear your message an average of seven times before they will make a
purchase. How do you accomplish this with autoresponders?
It’s really quite simple, and in fact, the autoresponders make getting the
message to your potential customers those seven times possible. On the Internet,
without the use of autoresponders, you probably could not achieve that. Too
often, marketers make the mistake of literally slamming the potential customer
with a hard sales pitch with the first autoresponder message – this won’t work.
You build interest slowly. Start with an informative message – a message that
educates the reader in some way on the topic that your product or service is
related to. At the bottom of the message, include a link to the sales page for
your product. Use that first message to focus on the problem that your product
or service can solve, with just a hint of the solution.
Build up from there, moving into how your product or service can solve a problem,
and then with the next message, ease into the benefits of your product – giving
the reader more actual information with each and every message.
Your final message should be the sale pitch – not your first one! With each
message, make sure that you are giving the customer information pertaining to
the topic – free information! This is what will keep them interested in what you
have to say.
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