Niche Business: Are You Protected When Outsourcing?
http://EarnWhateverYouWant.com
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One way to protect your niche is to be selective about the type of work you
outsource to others. One popular strategy for selecting a niche involves employing a principle
similar to the concept of supply and demand. Statistical information supplied by
search engines is used to determine the popularity of certain search terms.
This information is significant because terms which are being searched
frequently are terms which have a large audience of Internet users looking for
more information on the niche subject. These are terms which are in high demand.
From this statistical information you can build a list of potential niches.
Once this list is compiled, it is time to begin researching the competition in
each of these niches. Ideally the niche you select will be one which has a large
audience and not much competition. These are niches which are in low supply.
Choose the Type of Work You Outsource Carefully
One way to protect your niche is to be selective about the type of work you
outsource to others. Many Internet niche marketers are comfortable outsourcing
their copywriting and their website design. However, they are more protective
about outsourcing tasks such as marketing, niche selection and keyword
development.
This is because although copywriting and website design both involve
optimization for keywords the strategies for doing so are readily available on
the Internet. However, many marketers have specific methods for marketing and
developing a niche and keywords and are not willing to outsource this work
because it will likely involve sharing secret strategies.
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Share Keywords via Email
Developing related keywords for the niche is a very important part of the
success of an Internet niche marketing campaign. Keywords are absolutely
critical and conventional wisdom holds that an extensive list of keywords should
be developed for a particular niche to be successful. Some in the industry
recommend developing approximately 200 keywords for each niche.
There is a great amount of effort put into the process of selecting keywords and
those who are savvy do not want to make it possible for others to find their
list of keywords on the Internet. Including a list of keywords on an
advertisement seeking a copywriter or website designer will be searchable by
others in the industry. For this reason it is not wise to post keyword lists
where others have free access to the keywords.
This may sound overly paranoid but it is commonly known that Internet marketers
often make the mistake of posting their keywords on job boards and those who are
interested in harvesting these keywords visit these websites frequently to
gather information. Transmitting the keywords through a protected email account
or via telephone is a better way to protect the work you have put into
developing your niche.
Use a Non Disclosure Agreement
Finally, a non disclosure agreement (NDA) is one way for the marketer to protect
his niche when he is outsourcing. An NDA is essentially a document specifying
the rights of the employer and employee in regard to sensitive materials. The
NDA can be drafted to include any terms the client sees fit. Some example of the
restrictions the contractor may agree to by signing an NDA are:
* A definition of which materials are sensitive
* Restrictions on how materials can be transmitted
* A stipulation precluding the contractor from competing in the niche during a
given time period
* A duration of time for which the contract is binding
In protecting a niche market the above terms can be used when outsourcing. The
client may specify the sensitive materials to be the niche and the related
keywords as well as any information regarding marketing strategy.
The client may limit the methods in which the sensitive materials can be
transmitted to secure emails and telephone conversations. The duration of time
for which the contract is binding is up to the client. Common timeframes include
the duration of the project or a set number of days, weeks, months or years.
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