Marketing Secrets? NO! You Must Use E-Newsletters
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Newsletters, are they the most powerful method to make profits?
An e-newsletter is very similar to newsletters which are printed and distributed
via mail or other avenues. While traditional newsletters are typically mailed to the
recipients or distributed in person, e-newsletters are distributed exclusively
online.
The contents of an e-newsletter may vary somewhat drastically depending on the
business the e-newsletter is promoting, the purpose of the e-newsletter and even
the personal preferences of the business owner and the employees producing the
e-newsletter.
These e-newsletters may be either emailed in the body of an email message or may
be included as a link in an email which directs the recipient to the website for
the e-newsletter. In either case the recipient can read the e-newsletter while
online and print it out or save it to their hard drive for future use.
The e-newsletter should also contain at least some subtle advertising for the
products and services offered by the producer of the e-newsletter. These pieces
of advertising should not be blatant and should allow readers of the
e-newsletter to formulate their own opinions regarding the products or services.
The content of an e-newsletter should make up the bulk of the document. This may
include full length feature articles which provide information for the readers.
It may also include shorter pieces which may offer tips, review products or
offer advice to the reader.
The key to providing high quality content in these e-newsletters is to have them
written by a capable writer who is knowledgeable about the subject matter. The
writer may have an understanding of the subject matter or may simply be able to
research the subject and learn enough to write accurate and informative articles
on the topic.
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In either case the distributor of the e-newsletter should carefully review the
content for both quality and accuracy before publishing the e-newsletter.
Distributors of e-newsletters should also consider including graphical elements
into their e-newsletters. This may include product pictures or any other
relevant graphics which provide meaning to the text of the e-newsletter. A
graphic designer can assist you with this endeavor by helping you to create
graphics, crop them appropriately and place them in a prime location on the
layout of the e-newsletter.
Finally, distributors of e-newsletters should carefully consider their audience
before using email for marketing purposes. The primary consideration should be
whether or not the target audience is likely to be receptive to marketing in the
form of emails or an e-newsletter.
If they are likely to respond to this type of marketing it is worthwhile to
pursue an email marketing campaign. However, care should be taken to ensure the
emails sent to the target audience are designed specifically to appeal to these
potential customers.
This type of specialization should include the type of language used in the
copy, the layout of the email or e-newsletter and the graphics used in the email
or e-newsletter. Additionally, the copy should be filed with information which
will be useful to the recipients. Another factor to consider is to whom to send
the emails.
Sending these emails to a large group of recipients who have not requested
information from you and have no interest in your products and services is a
waste of time. It is a better idea to ask customers and potential customers if
they are interested in receiving more information and having them join an email
distribution list if they wish to receive more information.
Sending your emails to this distribution list ensures the majority of recipients
will have an interest in your products or services and are not likely to
automatically delete your emails as spam. The content you decide to include in
your email marketing efforts is largely a matter of personal preference but
there are some methods which have traditionally been more successful than others.
The type of content which may be effective often includes informative articles,
short useful tips, links to relevant websites, advertising for complementary
products and even some subtle forms of advertising which are meant to persuade
the recipients of the email to either make a purchase or visit your website.
Full length insightful articles which are likely to be of interest to the
members of your email distribution list are an excellent idea for your email
marketing campaign. These articles are a good idea because they will likely
contain information which the recipients of your email will appreciate.
Additionally, these articles give you the opportunity to include information
about your products or services in the copy of the email. This can be a subtle
form of advertising when it encourages the recipients to purchase a product or
service or visit the website without actually asking the recipient to do so.
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PLACE YOUR AD, Click here
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Promote your business to 18K Subscribers
Put your business in front of 18,100+ Subscribers ( plus Save 24% today)
-------------------------------------------------------------------------
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