Are You Recognizing Your Target Market? One Simple Method
https://massimodami.systeme.io/successformulafree
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Achieving good sales is the ultimate target of any firm. Many criteria, such as
competitive pricing, near perfect product, reaching out to correct audience and
motivational advertising, are responsible for this and should be dealt with in
marketing.
First things first, all the efforts will go futile if the correct audience is
not recognized. It is the major factor in getting abundant sales, because the
right customers aren’t targeted, they won’t buy the product. The right customers
are known as targeted customers or niche market, those who will be happy to buy
products that fulfill their needs and is also less pricey.
Small businesses shouldn’t fear competition with large companies as they produce
products considering a bigger spectrum, which sometimes won’t be customer
specific as the products are more generalized and they don’t much care about the
competition they might get from others.
This gives an opportunity to the smaller firms to produce products, which can
cater to the need of a section of people whose needs aren’t met specifically by
the large companies.
Although it seems like a silly question, but firstly, a firm should understand
who are the people they want to target. The success lies behind understanding
this, which requires thorough research and analysis.
Various factors must be considered. The age group is the first factor, whether
the product will be useful to babies or children or teenagers or youngsters or
middle aged or old. Sometimes there is a possibility that the product will cater
to the needs of all age groups.
Next thing to consider is gender. Marital status, occupation, ethnic background,
health status, income status, education, hobbies, etc., are some of the factors
that should also be pondered upon.
After decided upon the customer group to be targeted, the benefits that can be
provided by the product to this group should be jotted down.
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A thorough examination of the service or product should be done for this purpose.
If there is sufficient time, a survey can be conducted on the current customers
and pose them with questions like what they liked in the products they are using,
anything discomfort they are facing, do they want anything to be changed to make
the product better, etc.
After making a list of all the benefits, thought should be applied to which of
these benefits will actually help the targeted audience. Make a short list of
the benefits that will be advantageous and send it to the marketing department.
It can surely help in their marketing plan and can boost up sales.
Internet has made reaching out to the targeted customers can be very easy.
Search engines can be utilized to the maximum extent for this purpose.
The thing to be exactly searched can be typed as a keyword or search phrase in
the search engines and the results brought on the first three pages will be of
great value. But lots of time and investment is involved in this process, as
different keywords will fetch different search results. So efforts should be
made to finally get what is desired.
Next best thing is reaching out by newsletters and ezines. Many ezines are
related to marketing, finance, shopping, Internet, etc. A number of ezines
websites can be found in an ezines directory, which even contains the contact
information, advertising price, etc.
The list of ezines website sites should be cut down to which are relating to the
target market and ad should be placed in the ones selected which should include
all the product advantages if the ad allows that many words.
Recognizing the target market is crucial to any successful advertising and sales
campaign. Once it is recognized, they can be reached through different channels
like websites, newspapers, magazines, etc.
This makes the customer think that he is being directly addressed to. And since
the whole approach will interest them, the amount of traffic received in return
will be simply overwhelming and the whole effort will be worth it.
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