Web Communities: Why Start a Membership Site?

Friday, January 20, 2023

Web Communities: Why Start a Membership Site?

Web Communities: Why Start a Membership Site?
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People are willing to pay for online content. In fact, the "Online Publishers Association" said that pay-for content is emerging as a hot revenue model. Business content, personals/match making, and entertainment are the hottest niches. But even smaller niches, like DVD authoring, sports coaching, marketing services, and dieting are producing profits.

You can sell subscriptions for online content with your own membership site? Selling online content by way of a password protected website has become big business. Not only is it fast to set up, but the start-up and running costs are minimal. Work from home entrepreneurs and big businesses alike are tapping into this new-found revenue source.

Less than nine percent of online users currently pay for online content. This means the market is wide open for the savvy entrepreneur. Paying for content years ago was more than 3 times what it was now. Those who capture the market first in their niche will have the obvious advantage and it’s an international market, so anyone can play.

One of the great things about starting a membership site is you can take your hobby, specialized knowledge or profession and turn it into a profitable business. Your challenge will be finding exclusive content. You can start it part time but it will likely develop into a full time business.

Planning for and setting your site up for auto-responders, automated sign-ups, credit card processing, automated cancellations, etc is all part of a successful membership website. Starting and running a membership site can be a lot of fun and very exciting, however you need to know what’s involved in setting one up, and then managing it effectively.

This whole process can seem a bit daunting. However, as complex as this seems, many companies offer a low cost, easy-to-use software solution. This makes it possible for almost anyone to start and market a membership site at a very low cost.

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The Different Types of Membership Sites

There are basically two types of membership sites. There are free sites and there are paid for sites. The two types of membership sites have one thing is common. Their memberships are made up of people who share a common interest or have a common need.

You can, of course, buy a domain, set up a website and not charge for memberships but choose who to admit and who not to admit. This is done when the profit is intended to come from sales to members after they join the site.

There are free network sites that might be used for your purposes. Two examples of free membership sites are Google Groups and groups on FB. It costs nothing to set these sites up and there is no charge at all for a person to join. There are no paid administrators or moderators.

Each site sets its own rules for how to join and the code of conduct for the site. The site topics are many and varied. There are many “support” sites for those with health problems or concerns and for those who have suffered the loss of loved ones. There are sites for those who are passionate about crafts like quilting or woodworking.

There are sites for those who love to travel. There are sites for different age groups from teens to seniors. The sites include chat software and a limited amount of space for posting pictures, documents and links per member. The free sites do not have such things as access to specialized data or lists. They don’t give access to such things as music lessons.

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