Are You Managing And Recruiting Affiliates For Business?
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Once affiliates begin to sign up, even if you are automatically approving them,
its in your best interest to audit your network on a regular basis. Now, the FTC
is making marketers responsible for the actions of their affiliates. If your
affiliates get out of control, it could cost you a lot of money.
You'll have hundreds of affiliates sign up for your program. Hobbyists, spammers,
webmasters and even marketers. It's very important that you review each one on a
regular basis to ensure the way they are promoting you is acceptable to your
company and above all - its legal.
Below, you'll find some tips when screening:
1. All affiliates must have an active web site. If not, they may be spammers.
2. The affiliate site content must relate to your products or services.
3. The site should have appropriate levels of content.
4. Misuse of content. Be very clear with your affiliates and what content they
can use from your website.
Affiliate fraud
Fraud with affiliates has been increasing over the last several years, which is
another great reason to screen your affiliates on a regular basis. With fraud,
there are two main types:
Malware - Some affiliates out there have developed software that is installed on
a machine, normally as part of a free download. When someone clicks on the
affiliate link, the true affiliate ID is replaced with the fraud.
Fake purchase - If you have a product of high value that returns large
commissions for affiliates, you may notice some bad parties signing up, then
using stolen or fake credit card information to purchase products via their
links.
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Communicating with affiliates
Good affiliates are normally busy, as they can easily forget about your services
and products. As time goes by, your offers can wind up less in less visited
areas or accidentally deleted.
It's extremely important to stay in contact with your affiliates, even more so
with the high performers. Do not wait for them to contact you, as if you do, it
normally means they are reporting a problem. By taking the time to contact them,
you are showing that you are interested in the partnership.
You don't need a new product as an excuse to contact your power affiliates. Even
if it's just a quick note to ask if they need anything. You can also use the
opportunity for feedback on your program as well.
Managing a successful affiliate program is not an easy task you can fully
automate, as you'll have to get involved. Happy affiliates are more productive,
and the more money they make - the more money your company makes as well.
Entrepreneurs and opportunists all over have been looking for new and original
methods to get money away from the bigger industries, and earn their share of
the profits. with many industries shutting their doors, there is already one in
existence that creates large volumes of money for people everywhere - affiliate
marketing.
Affiliate marketing programs work by rewarding website owners for hosting
materials and products on their site. The affiliates are then paid on a
commission basis, as neither party pays anything to one another during the
initial transaction. Instead, the affiliates are paid as and when they manage to
attract new customers to the primary site.
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