Today we're going to talk about the "golden rules"
of email marketing.
As we talked about in our past emails, proper
follow up is the key to owning a responsive list.
But most people get this wrong.
We're going to break down a list of rules you
must follow if you want to get it right the first
time....
1. Create "Micro Lists"
One super way to follow up with your customers
and make sure they are incredibly targeted to
whatever it is that you're trying to sell is to
create micro-lists for each of your products.
This way when you do follow-up you're exactly on
target with your customers wants and needs.
2. Mail Regularly
Another important thing to remember is that you
need to be sure you mail regularly.
Your prospects will tend to forget who you are if
you don't mail them on a regular basis with great
cutting edge new content that may help them in your
niche. ( do not s-p-a-m pitches)
Ideally, mail every 1-2 days for the first few days
someone subscribes so that they get used to receiving
email from you and recognizing your name. Then
every 3 days thereafter with a minimum of once per
week with good content -
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-
3. Testing
Write your e-mail and only send it to a small portion
of your customer list to make sure that it converts
clicks before you send it to your entire list.
4. Don't Make Them Jump Through Hoops
Never send your *customers* to a landing page or a
"squeeze page" and make them opt in to get your info.
They are already on your e-mail list so why would you
make them subscribe again? Just send them directly
to the information you promised in your e-mail.
The only exception is ...if you're putting them
on a
"micro list" :
CLICK here to see a terrific System
-
We're only scratching the surface of ways that you
can increase your profits from your e-mail list.
Talk soon,
Massimo
Gruppo Freeperclick
.
==============================
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==============================
Our newsletters reach over 153K+ Subscribers weekly.
Contact us with your offer to place your Business here.
Support / staff
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