This is 100% true: getting the attention of people to buy products is challenging. Now as people have approached the digital age, there is a faster way of doing it as that is through hyper responsive opt-in list. This is basically creating a mailing list and sending the information to people which will contribute to sales.
A person can do it in the office or at home and it can only be done if one is serious about making money online. Here are some benefits and features of using hyper responsive opt-in list:
** When a site has been made, it can be used to bring in additional revenue as new people who want to join the business can be charged for advertising.
** Some people will not immediately buy the product that is offered but by keeping the names in the mailing list, it is possible that when a product of interest is on hand, the person will then buy.
** This can also be used to propose joint ventures with other people making the business grow further.
To give further detail how it works, here is the step by the step process:
1) The first thing to do is to determine what customers need
It should be a product or a service that should provide a solution of some kind that will improve the quality of life either at home or at work.
2) The next is to do the proper research
If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best possible brand or product name. It should be catchy and will easily be remembered.
3) A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands. What features does it have that the competitor doesn’t? What makes it unique and what service can it give as well?
4) Just like a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.
Any business (big or small) must maximize marketing to get the message across. Online business is just one of the new ways of making money. It is up to the person to find that need and take advantage of it.
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PRESENTED BY Massimo D'Amico: http://www.TheBestTrafficofYourllife.com
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Friday, April 15, 2011
Launch a New Business? Start to Create a Mailing List
Thursday, April 14, 2011
Tuscany Villa for summer 2011 - Villa in summer
The various possibilities to spend your summer holiday, Tuscany is definitely at the top. High temperatures this year will make the summer 2011 seems even closer. Making your holiday in Tuscany will guarantee a series of privileges to tourists as incontaminta nature, art, culture, good wineand excellent cuisine with local products. Among the most popular cities of Tuscany are certainly Florence, San Gimignano and Siena.
Thursday, April 07, 2011
FREE : The Floating Design kitchen
In a Market as the Usa, that is becoming more and more mature about furniture design field, exclusive and picky as well, “FREE” put himself up as the Next Evolution Design, an Idea that will meet the tastes of people that wants to stand out. Just imagine to have a design that gives you a floating view of your kitchen, a Composition that, in the soft dark of a room, shows it’s Luminescent effect with Lights that shine all below the Units.
Officially certificated by COSMOB in Pesaro, this hanging system is very strong and the use is suggested by a professional and reliable design staff that study the client layout and give suggestions technically, but always design oriented. The flexibility of Composit, that gives to his client a “Tailor Service”, is quite well know worldwide, and according to it, the Client can design his “FREE standing Kitchen” following personal tastes. FREE is a project intended for the contemporary kitchen which offers innovative solutions and original aesthetic choices. Base units and columns, entirely suspended, are the main concept in which the “fire and water” element communicate with the different components, creating an intended contrast between void and solid spaces. The light, studied in its different functions, takes part to magnify the architectural components of the kitchen itself.” A variant of height for the block w.240 with double c’ doors, which in the version h.190 permits to have a visible space with superimposed double oven” In the middle of the Composition the Island with Suspended effect in glossy ebony’. In a market like Usa, a flexible attitude is a “must” and Composit Service attitude is always projected onto customer satisfaction, especially for Exclusive Design like this. The uniqueness of this product is due to Composit Manufacturing heritage, that year after year has been able to create a Futuristic Design, without forgetting quality of products and the planning stage. For further information about FREE or Composit products, please contact the country manager U.s.a.: Nardo Andrea Country manager U.s.a. Composit s.p.a. Tel: +39 0721 90971 Mob: +39 3406184833 nardo@composit.it
Wednesday, April 06, 2011
The color of harmony: Andromeda presents Sublime
Andromeda presents Sublime, a brand new collection characterized by natural and smooth lines and by a chromatic research defined by welcoming and harmonic suggestions. Through the gentleness of lines and the exploration of chromatic shades that spread tranquility, the Sublime collection combines the elegance of smooth proportions to an unlimited versatility of space collocation.
Sublime: the collection and the launch
Born at the end of 2010 and designed in house, the Sublime collection is initially suggested in the 3 classic, primary lighting types – suspension, table, wall – and in 4 evocative colors (Dilly, Fairy, Eden, Flirt).
Just like every Andromeda collection, each single piece of the Sublime collection is designed and custom made according to the architectural parameters of the space it will be collocated into. The collection’s agile dimensions witness the modernity of the artistic research of Andromeda, who once again proves to be able to reinvent the secular tradition of Venice hand made glass into the third millennium. Each piece of the collection is supplied both with candle lights holders and electrical parts, for the personal choice of usage. The collection launch will take place simultaneously worldwide, through Andromeda’s representatives
About Andromeda
Andromeda is one of the world’s leading brands in luxury custom, hand-made glass lighting design.
Set up in Murano in 1972, Andromeda brings a sense of modernity through its original interpretation of aesthetic concepts. Since the 90’s, President Gianluca Vecchi starts a series of collaborations involving custom projects with some of the most influential and recognizable names in architecture design. In 2005, Vecchi sets a new and unprecedented standard in the Italian industry and offers Andromeda’s creative direction to Artist Michela Vianello. On October 2nd of 2008, the Eurispes research centre placed Andromeda among the Italy's 100 most innovative companies, including it in the 3rd report on Italian Excellence. David Chipperfield, Pierre Yves Rochon, Imaad Rahmouni, Tobia Scarpa, Norman Foster and the artist Julian Schnabel are just a few of the names Andromeda worked with over the years.
(www.andromedamurano.it) (Photos: Cristiano Corte)
Contact:
Michele Giansanti
Press & Communication Manager
Ph: +39 041 736674
Cell:+39 335 5839184
michele@andromedamurano.it
Tuesday, April 05, 2011
Launch Your Advertising Web Business in Just 22 Days
As someone who makes it their business to do marketing and advertising for others it may be that the hardest company to promote is yourself. There is nothing wrong with a little shameless self promotion. We are going to look at some reasons that it shouldn't be so difficult and how you can have one that is successful. There may be some things in this article that sound obvious but many times it is the most obvious things that slip by us and confounds our efforts.
The first thing that you need to do is consider yourself a client. What are the things that you do when you are starting an advertising and marketing campaign for someone else.
First you need to have a target market. Who is going to be your target market? Well, everyone. The best thing to do, though, is to look for a niche. Your niche could be small businesses who need very little online presence but who do not have the time, money, knowledge, or resources to pull something like that together. Having that online presence can be incredibly helpful to a small business and you can make it happen. Sure they won't be bringing in the big bucks for you that some huge corporation will have but what you will find is that not only will they be loyal to you, they can get referrals for you and can e easily found. You could even go after a certain niche of small businesses. It could be anything associated with the medical field, or sports, or the outdoors, or any niche. The sky really is the limit. The more you get to know a niche, the better you will be at designing a marketing and advertising campaign around them.
An advertising and marketing campaign for yourself can also be tailored to go after a certain niche. It can also turn off a niche just as easily. Consider all of the tailoring to young, urban and “hip” people. It may have some funky music and slick graphics with swirly things and lots of dancing but will something like that be appealing to a group of doctors...who may, as a niche, have some very deep pockets? Probably not. What about your website that has the goth thing going on or shows some great designs that would be good as a tattoo? Sure it might reflect who you are but does it reflect and draw in those people whose business you need and want. It isn't called selling out to cater to the likes of those whose business you desire. It's called selling.
Several years ago the band Metallica was talking about the criticism they have received for trying to reach a broader market. Their lead singer, James Hetfield, said “sure we sold out....every seat in the house.” The successful strategies used will take note of these things. The marketing and advertising you do for your own business will be successful online if you make yourself as appealing as possible to as wide a range of people as possible on the Internet.
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PRESENTED BY Massimo D'Amico: http://www.TheBestTrafficofYourllife.com
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Camerette ecologiche
Camerette per bambini rispettose di salute ed ambiente
La cameretta, il centro del mondo dei bambini dove trascorrono la metà del loro tempo, è un ambiente che va tutelato dall’inquinamento. E’ il loro nido, ma anche il parco dei divertimenti e l’angolo dei compiti. Dove i nostri piccoli trascorrono così tante ore è importante che l’arredamento delle camerette, i tessuti, le vernici siano rispettosi di salute e ambiente. Questa riflessione è alla base della scelta di krea di proporre mobili per l’arredamento delle camere per bambini e ragazzi che utilizzano materiali e metodi di lavorazione ispirati a criteri ecologici. La struttura delle camerette è realizzata principalmente in pannelli di particelle di legno nobilitato con carte melaminiche, oppure in truciolare, sempre rivestito in melaminico. Il melaminico, infatti, si presta a realizzare superfici sagomate o curve meglio di altri materiali. Tra i legni, i più utilizzati sono ciliegio, faggio, betulla. Le camerette più all’avanguardia usano il pannello ecologico, un particolare materiale, solido, compatto, indeformabile e resistente nel tempo, realizzato al 100 % con legno riciclato. Contraddistinto da un marchio di garanzia, risponde ai requisiti di bassa emissione di formaldeide, in conformità al Decreto ministeriale del 10/10/2008. Appartenete alla famiglia dei COV (composti organici volatili), la formaldeide è responsabile della creazione di ozono negli strati più bassi dell’atmosfera. Rispettosi dell’ambiente sono i prodotti che l’hanno bandito dai sistemi di incollaggio per fissare le superfici impiallacciate ai mobili. La formaldeide è presente in colle, pannelli di truciolato dei mobili e vernici. Insomma, in una quantità di materiali che entrano spesso nell’arredo di una cameretta. Le parti laccate sono perciò realizzate con vernici atossiche e all’acqua. In conformità alla norma europea EN 71.3, garantiscono quindi l’assenza di formaldeide e altre sostanze nocive, come mercurio, cromo, piombo, ma anche solventi, leganti di sintesi petrolchimica e additivi, assicurando al tempo stesso perfetta copertura, semplicità di pulizia e inalterabilità dei pigmenti. Se anche tu sostieni la sicurezza e l’ecologia nelle camerette dei bambini visita la nostra esposizione e tocca con mano la qualità delle proposte Krea.
Tuesday, March 29, 2011
Newbies... The Easy Way to Sell Stuff on eBay
I just cleaned out my attic and garage and found that I had a whole pile of stuff I needed to get rid of. I hated the idea of dumping this stuff out by the curb for the garbage collector to pick up, especially since some of these things still had plenty of useful life in them. I had an old mantle clock, some really nice picture frames, some empty suitcases, and a collection of movies I hadn't watched in ages. So rather than junk everything, I decided it was time to sell stuff on eBay.
I'd never really used an online auction site before but I figured it couldn't be too difficult to sell stuff on eBay, so I went over to the site and looked around a bit. No doubt there were plenty of people selling lots of similar items through the auction site, so I knew that I should be able to do so as well. I checked the various categories that eBay has for their listings, and I found that there are a vast number of sections where items can be posted for sale.
After poking around a while I decided that I was ready to get started. Just like many other sites on the Internet, an auction site like eBay is going to require you to set up an account and create a profile before you begin to take advantage of their service. So I decided I would create an account, and it only took me a few minutes to get my information entered and verified, and within no time at all I was ready to sell stuff on eBay.
Next, I had to create some listings for the items I wanted to sell. In order to make that a bit easier on myself, I did a search using eBay's simple search field and found people selling the same sorts of things I had to offer. After all, if I planned to sell stuff on eBay for the first time, I might as well take advantage of other people's experience and expertise, right? Within a half an hour I had found several auction listings that were similar to my own items, and I used these listings as a guide for creating mine. To me, that's a smart way to sell stuff on eBay: find out what works and duplicate it.
In the end, I found that it was pretty darned easy to sell stuff on eBay, and now that I've got the hang of it, I'll probably do it a lot more often. In a matter of a little over a week I sold all but one of those items from the attic and the garage, and I stand to pocket over $100 from things I would have otherwise put out by the curb for the trash collector. To my mind, that's a big win.
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PRESENTED BY Massimo D'Amico: http://www.EarnWhateverYouWant.com
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Monday, March 28, 2011
Engineered Stone: das Product fur nachhaltiges Bauen mit Stein!
On 31st March 2011, at 10:30 a.m., at Italia Palace, on the corner of Unter den Linden – Charlottestrasse, the exhibit of a wide range of construction and furnishing products will take place, presented by the Associate Companies.
There are two primary fields of application: construction and furnishing, where a typical example is for kitchen or bathroom counters. There are also technical reasons for the success of engineered stones. In fact, they have generally superior performance with respect to natural stone, both in terms of physical and mechanical resistance, and this permits the use of small thicknesses. This is a winning trait, because it implies the possibility to reduce weights, making movement and installation easier and less costly. Additionally, they can be designed and manufactured cut to size, according to the specifications of the final user. In this sense, the term “Engineered Stones” seems to be truly appropriate to define this material.
The continuous research to ensure the sustainability of these materials in the construction sector and their consequently minimal environmental impact makes them particularly modern. The aspect of environmental sustainability of the product also has obvious practical implications. One of the reasons the European Association was created was to introduce the producers on the level of the European Economic Community, with concrete and precise answers concerning their environmental compatibility, because in future, the CE marking, in addition to guaranteeing the requirements of safety already emanated, must provide information concerning the environmental compatibility and sustainability of these materials.
Wedding Costs | Some considerations
From the blog of wedding in tuscany
A nice restaurant, or the place on earth you spent your best days together, a fabulous ring, a the wedding proposal… some tears of joy, happiness, tell all your friends you are getting married, post it on facebook, start dreaming of where to celebrate the wedding, who to invite, what to wear.
You start surfing the web for wedding gowns, buy magazines start inquiring ans your already married friends how much this or that costed them.. and you start making calculations about your budget and what you can afford.
http://www.weddingintuscany.info/blog/2011/03/wedding-costs-considerations/
Wednesday, March 23, 2011
How to earn extra money on the internet
If you want to get started earning extra cash on the Web, or even a set up a full time living online, there are lots of opportunities available and you're only limited by your own imagination. These days, in the age of technology, the internet has made making money easy. For some, all it takes is a computer and an internet connection to get a successful small business off the ground.
If you've spent any time online lately, you probably already know that blogs (short for "web logs") and blogging are big. There are literally thousands and thousands of blogs online, and some of those bloggers are turning their daily posts into cash. These days bloggers aren't working hard, instead they're working smart and making money easy as they do. But how can a simple blog turn readers and clicks into cash? The answer is simple: affiliate marketing and Google Adsense.
The Google Adsense program allows you to put relevant advertising on your own blog or Web site. That means you can get a share of Google's pay-per-click (also known as "PPC") revenue by displaying the Google PPC ads. When a visitor to your site sees the Google ad and clicks on it, you get a share of the advertiser's bid for those keyword ads. Google Adsense can make making money easy on your blog or Web site. Simply sign up for a Google Adsense account, generate your ad units, and Google provides you the special code for your site or blog. Just copy the code and paste it into your own site or blog and within moments you'll have Google's contextual advertising PPC ads on your own web property. Now that's making money easy.
In addition, you can earn revenue on your blog or Web site through affiliate marketing. Here's how it works: you provide links from your site to the sales pages of other online businesses. As an affiliate, you get a unique code that you embed in the links on your site. If someone reading your site or blog clicks through to the merchant's site, you're making money easy because you get a portion of their purchase amount. One of the most popular affiliate marketing programs is available through Amazon, the world's largest online retailer. Amazon sells a huge variety of products, so it is very likely that you'll find many items to link to at Amazon. Simply sign up for their affiliate program, receive your unique affiliate ID, and place the links on your site or blog.
It may seem like making money can be difficult, but if you spend a little time online, you should be able to find a number of ways to make making money easy. From Web sites to blogs, you can turn your information into cash. Consider Google's Adsense contextual advertising program or affiliate marketing programs like those offered by Amazon and you could be adding to your income very quickly.
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PRESENTED BY Massimo D'Amico: http://www.thebesttrafficofyourllife.com
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Monday, March 21, 2011
Hotel Le Acacie on the coast of Elba Island: treat yourself with a wonderful trip
Booking a vacation in one of the fantastic apartments of Elba Island, such as the ones offered by Hotel and Residence Le Acacie, is a perfect opportunity to treat yourself with a vacation in one of the most charming location of the beautiful country, discovering the beauty of an island where you can see an intense nature.
Residence Le Acacie located just few a steps away from the beach of Naregno is a perfect place where to find relax and where apartments equipped with every amenity welcome their guests in a paradise-like atmosphere. Customers can enjoy a variety of apartments, all with private services, such as telephone, satellite TV, balcony or garden.
Le Acacie is one of the most exclusive hotels on Elba Island, a fine location for a quality vacation, built on purpose around the needs of the customer. Many services are available when being a guest at the hotel: from swimming pools to private beach, from sports grounds to playgrounds for children, as well as the possibility of organizing excursions and trips to various Island locations not to be missed.
In regards to the many scenic attractions to be seen, a special one is certainly a trip around the coasts of the Elba Island, which offer incredible sceneries.
From Hotel Le Acacie you can venture on at the discovery of coves and bays that from Capoliveri reach Lacona, alternating sharp shores to fine beaches with crystalline water.
The beaches of the Elba Island, beautiful to see and live, are not always easy to access; this is why only a boat ride can show you what the island jealously hides.
Therefore, regarding the beaches, the Gemini Islands are particularly beautiful, characterized by their unique shape and the romantic legend that surrounds them, in fact it is advisable to visit them during sunset.
In addition to the unique shapes, the island impresses also for its natural colors that shows an incredible example of Mediterranean maquis.
You cannot miss an opportunity like this and by staying at the Hotel Le Acacie you will have everything available within a walking distance; thus you will be able to organize your ideal tour right from the hotel and begin a journey like no other.
Wednesday, March 16, 2011
Thursday, March 10, 2011
Modern Advertising Methods And Plans: The Power of SEO
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
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PRESENTED BY Massimo D'Amico: http://www.ViralAdStores.com
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Tuesday, March 08, 2011
Rialto Design contract hotel
The increasing request of hotel hospitality, necessity to find a reliable partner for the realization of complex projects with unique products of Italian design has induced us to create "RIALTODESIGN".
The company provides its clients with a 360 degree service, starting from the project and consisting in furnishing the hotel rooms. Rialto Design solutions arise from the unity of innovatory and exquisite design and accessibility, declaring real and valuable traditions of “Made in Italy”, which applies to the whole interior and the most highlighted details. The furniture is produced according with Italian and European standards of the quality by using innovative, ecological high resistance components with a special regard to safety.
To plan common spaces, to choose the style of the most proper piece of furniture, "to dress it" with up to date and resistant fabrics, to combine the lamps realized on our sketch for our exclusive realizations is our purpose, to do it with the extreme attention to the client and your demands is our engagement.
Wednesday, March 02, 2011
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Tuesday, March 01, 2011
Maybach Guard. A high level of protection encapsulated in luxurious curves
Based on the Maybach 62, the armoured Maybach Guard offers similar performance and possibilities of customization available on the other Maybach saloons.
March 1st 2011 – Comfort, individualization, luxury and a very high level of safety. These requirements are satisfied to the letter on the Maybach Guard, the luxurious armoured limousine realized with integrated safety systems by the German engineers in Sindelfingen.
Responding to the needs of businessmen and Heads of State around the world, the protection offered is absolutely peerless and discreet: even to a specialist eye it is almost impossible to distinguish a Maybach Guard from the regular Maybach 62 saloon. When it comes to the performance, the German engineers have surpassed themselves: a special armour - made of highly specialized steel and high-tech Kevlar – is integrated in the body shell and thanks to its lightness, the weight of the vehicle is raised by only 406 kg, with no effects on the handling system.
In fact, since the base of the Maybach Guard was already de-signed for the extra weight of the vehicle, no changes have been made to the drive train, suspension or breaking-system and the car handles effortlessly at all times. Furthermore, the Maybach Guard is the only armoured car in the world able to reach a top speed of 250 km/h and accelerates from 0 to 100 km/h in just 5.7 seconds. To guarantee effectiveness the armour is certified by independent state bodies which carry out on-the-spot quality control checks and can immediately revoke their certification.
After the integration of the other special protective features, the vehicle moves onto the standard assembly room in the Sindelfingen production plant, where masters of craftsmanship dedicate all their skills to ensure the highest standard in the individualization process, offering almost the same range of standard and optional features available on the Maybach 62 model, ensuring this way the same luxurious environment that passengers are used to enjoy on a Maybach.
Maybach
www.maybach-manufaktur.com
Saturday, February 26, 2011
B&B Amedeo : stay in the most picturesque area of Naples
Housed on the 1st floor of a beautiful ancient building,Bed and breakfast Amedeo Residence is a Napoli residence situated in the elegant and prestigious Chiaia district,an ideal location for your shopping and for your discovery of the city,only 20 meters from the Piazza Amedeo subway station,and just few steps of the panoramic Riviera di Chiaia sea promenade.Borgo Marinari with the amazing Castel dell'Ovo, with its unique shape, and the tourist harbour with the most famous restaurant of the city are reachable in 10 minutes.It is within a few minutes of the principal shopping and cultural area of Via dei Mille, Via Calabritto, Via Chiaia e Piazza del Pebliscito
The B&B is a bed and breakfast Napoli furnished in a modern and elegant style and offers all the modern comforts in an discreet friendliness atmosphere.
Due to its central position, near the sea and 15 minutes on foot from the historical centre, B&B Amedeo is the ideal place to enjoy Naples with its museums and cultural events, or the nearby islands Capri, Ischia and Procida. http://www.bbamedeo.it/
Friday, February 25, 2011
WOMEN IN ART SHOW 2011 Itinerante ! a cura de Noemi Silvera
First exhibition will be in march, taking part in Swan day events; and nexts exhibitions & festivals
PINTURA, DIGITAL ART, FOTOGRAFIA, POESIA, ARTISTS BOOKS, ART OBJECTS & more NOT DEAD LINE x 2011
1º Exposicion en La Biennale de Montevideo resto-pub Sorocabana Palace: 03 / 2011
ARTISTS WITH CONFIRMATED ARTWORKS pictures PARTICIPATION ARE:
ARTISTI CONFERMATI con le loro opereKAREN ALEKYAN, Armenia
MARCELA ARIAS, Mexico
LEONARDO BASILE, Italy
ERALDO BIGARELLI, Italy
MARIA CRISTINA BIGARELLI, Italy
ANNA BONANNO, Italy
CECILIA BOSSI, Italy
CAM BRIVIO, ItalyCARLA COLOMBO, Italy
NUNZIA COSENZA, Italy (POETRY)
MINA DELIA
GIUSEPPE DELLA VOLPE, Italy
PAULA FRANCA, Brazil
CHRISTIAN FOGAROLLI, Italy
ANA MARIA GARCIA, Portugal
SILVIA GRASSI, Italy
ROSINA GUARDIA, Uruguay
MACIEJ HOFFMAN, Polland
CRISTINA LENA, Uruguay
LILIAN LESNIAK
ODILIA LIUZZI, Italy
FRANCESCO MESTRIA, ItalyKATIA MUÑOZ, Peru-España
MAYA LOPEZ MURO, Argentina
KATHLEEN MCHUGH, USA
MARCELA MUCCIARELLI, Argentina
SUSY NORFINI, Italy
JONGO PARK, Korea
MARCELLO PILLIA, Italy
DANIELA PISOLATO, Italo-Argentina
SIMONA POCOROBBA, ItalyGUADALUPE RODRIGUEZ, Venezuela
MAURA SAVIANO, Italy
SUSAN SHULMAN, Canada
NOEMI SILVERA, Uruguay
ALESSANDRA TRISCHITTA, Italy
PAOLO VITALE, Italy
MAYER VIVAS, Uruguay
curated by: Noemi Silvera
Monday, February 21, 2011
Web site performance: your conversion rate
So which is more important, to please the visitors or the search engine spiders? The unequivocal answer is to please the visitors. What good is a website that attracts spiders but not actual people? This is an important concept.
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.
However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).
If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.
Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.
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PRESENTED BY Massimo D'Amico: http://www.thebesttrafficofyourllife.com
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Friday, February 18, 2011
Love of our Country (Italy)
Good morning everyone.
Finally, in some healthy TV television, I mean that Benigni's monologue has praised our Risorgimento through which we can now run our lives. I hope that they have followed from abroad andare not limited to only follow the adventures of our Premier.
It is not rhetoric, but certainly since the elementary schools haveabolished the study of the Risorgimento, have lost the values of country that led to our democracy, however, always understood asfreedom proper respect for the freedom of others.
Vincenzo
http://www.inforetecommerce.gigacenter.it













