Search engine optimization services or ppc campaign?

The importance of search engines as a tool to search for any information, has caught the attention of web marketing agencies and users. Channels of promotion focused on the search engines often confuse the site owners of small and large companies, eager to sniff traffic consistent every day through search engines looking for information, products and services. So very often we come across people who confuse the ads of the pay per click Adwords with organic results in search engine indexes. This lack of knowledge about promotional tools, which are enclosed within the sphere of web marketing with the specific term search engine marketing (SEM), creates an offer of services that are often confusing. Is necessary due to the differences between SEO, search engine optimization and pay per click campaign, Adwords. The search engines placement is defined organic and allows a site to be in the indexes of search engines as a result of a query on them by a particular keyword. The results are pure. Each page of Google results for example, 10 per page. On top of these results and on the right side often we find sponsored results, namely those of the circuit to pay, then not to be confused with the former, whose position is the result of good work longer faced a seo agency expert in sites placement. Who wants to promote their site on search engines should know that an engine positioning and keyword advertising on the other hand have substantial differences:

To summarize these differences we can say that the business seo and PPC keyword advertising differ:

Seo

1) Fixed costs

2) Few consultancies

3) Difficulty

4) Medium-term development

5) Invasive site

6) Professional ethics necessary

PPC

1) Variable costs

2) Many business consultancy

3) Apparently easy

4) Short development

5) Non-invasive site

In short, seo services are usually more expensive because they require some experience and constant monitoring, parallel to changes in algorithms of search engines. The difficulty in some areas is truly remarkable especially in tourism and finance sectors is higher conversion customers. Development time is certainly longer than a keyword advertising campaign that has immediate results and lower costs appear in the short term, but high rankings on search engines repays the initial investment, if well done, and guarantees longevity site in the long run.