Email Marketing Strategies For You
http://traffic-software.com/freewebinar.html
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This article will discuss e-newsletters and how they can be used effectively as
part of an email marketing campaign. Distributors of e-newsletters should
consider including graphical elements into their e-newsletters. This may include
product pictures or any other relevant graphics which provide meaning to the
text of the e-newsletter.
Email marketing is not just all about unsolicited emails with advertisements
making outrageous claims. Unfortunately the abundance of spam which inundates
Internet users each day has caused many to formulate a negative opinion about
email marketing but savvy Internet marketers who understand how to market
successful enjoy an advantage over the competition by turning to e-newsletters
to reach more potential customers.
An e-newsletter is very similar to newsletters which are printed and distributed
via mail or other avenues. The most significant distance is the method of
distribution. While traditional newsletters are typically mailed to the
recipients or distributed in person, e-newsletters are distributed exclusively
online. These e-newsletters may be either emailed in the body of an email
message or may be included as a link in an email which directs the recipient to
the website for the e-newsletter. In either case the recipient can read the
e-newsletter while online and print it out or save it to their hard drive for
future use.
The contents of an e-newsletter may vary somewhat drastically depending on the
business the e-newsletter is promoting, the purpose of the e-newsletter and even
the personal preferences of the business owner and the employees producing the
e-newsletter. However, the general format for an e-newsletter is to include
useful information in the form of full length feature articles or shorter pieces
offering useful tips. The e-newsletter should also contain at least some subtle
advertising for the products and services offered by the producer of the
e-newsletter. These pieces of advertising should not be blatant and should allow
readers of the e-newsletter to formulate their own opinions regarding the
products or services.
The content of an e-newsletter should make up the bulk of the document. This may
include full length feature articles which provide information for the readers.
It may also include shorter pieces which may offer tips, review products or
offer advice to the reader. The key to providing high quality content in these
e-newsletters is to have them written by a capable writer who is knowledgeable
about the subject matter. The writer may have an understanding of the subject
matter or may simply be able to research the subject and learn enough to write
accurate and informative articles on the topic. In either case the distributor
of the e-newsletter should carefully review the content for both quality and
accuracy before publishing the e-newsletter.
A graphic designer can assist you with this endeavor by helping you to create
graphics, crop them appropriately and place them in a prime location on the
layout of the e-newsletter.
Finally, distributors of e-newsletters should carefully consider their audience
before using email for marketing purposes. The primary consideration should be
whether or not the target audience is likely to be receptive to marketing in the
form of emails or an e-newsletter. If they are likely to respond to this type of
marketing it is worthwhile to pursue an email marketing campaign. However, care
should be taken to ensure the emails sent to the target audience are designed
specifically to appeal to these potential customers.
This type of specialization should include the type of language used in the
copy, the layout of the email or e-newsletter and the graphics used in the email
or e-newsletter. Additionally, the copy should be filed with information which
will be useful to the recipients.
Another factor to consider is to whom to send the emails. Sending these emails
to a large group of recipients who have not requested information from you and
have no interest in your products and services is a waste of time. It is a
better idea to ask customers and potential customers if they are interested in
receiving more information and having them join an email distribution list if
they wish to receive more information.
Sending your emails to this distribution list ensures the majority of recipients
will have an interest in your products or services and are not likely to
automatically delete your emails as spam.
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