Are You Using The Advertising on Craigslist?
http://traffic-software.com/freewebinar.html
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Craigslist is an online community where users can exchange information, buy or
sell items, seek jobs or even find friends or romantic partners. There are a
number of benefits to advertising on Craigslist. Two of the most important
benefits are the affordability and the ability to reach a large audience. This
article will focus on these two benefits and will also offer advice on ensuring
your advertising is not just reaching a large audience but is reaching your
target audience.
The Price is Right
Consider the cost of advertising on Craigslist versus advertising on other
websites and there is simply no comparison. The vast majority of Craigslist
postings are available free of charge to those who use the website. Only a
limited number of advertisements including job advertisements in Los Angeles,
San Francisco and New York and brokerage listings in New York are charged a fee
for posting advertisements. Even these advertisers are only charged a nominal
fee for their advertisements.
This means all commercial advertisements for products and services are posted
free of charge. Affiliate marketing, which offers business owners the ability to
only pay the affiliate when the advertisement generates web traffic, a sale or a
lead is an excellent bargain but even that is no match for the free advertising
offered on Craigslist. Advertising on Craigslist becomes even more financially
appealing in comparison to other advertising option where the business owner is
charged for each time the advertisement appears whether or not it results in a
sale being made or even a lead generated.
Reaching a Large Audience with Craigslist
In addition to affordability another benefit to advertising on Craigslist is the
potential to reach a large audience. Craigslist receives approximately four
billion page views per month from approximately ten million website visitors.
This is appealing because it allows users to reach a large audience with only
minimal effort.
Craigslist already has a large following and many Internet users already turn to
Craigslist for whatever they are looking for before searching other resources.
Having such a large audience means half of the work is already done for
advertisers. They already have high traffic to the website, now they just need
to write an eye catching and engaging advertisement that will attract customers.
A Large Audience is Not Necessarily a Target Audience
Craigslist certainly has a large pre-existing fan base of regular users but this
large audience does not necessarily ensure advertisers will have a target
audience just waiting for them to post their advertisement. Craigslist is an
extensive online community and finding members of the target audience is more
important than reaching the entire community.
Business owners can certainly invest a great deal of time and effort placing
their advertisement throughout the different sections of the website but this is
not likely to be effective. Craigslist is divided into a number of different
sections and categories for a specific reason. This is to make it easier for
users to find the information they are seeking.
For this reason business owners should focus on placing their advertisement in
sections which are likely to be visited by members of the target audience.
Additionally, placing advertisements in multiple sections may result in the
moderators of Craigslist interpreting the advertisements as spam and deleting
them.
Whether the advertisements are deleted as spam or rendered ineffective they are
not likely to convince members of the target audience to purchase products or
services.
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